83OAG003
83OAG003
Cite as 83 Md. Op. Att'y Gen. 3
3
ANTITRUST
ALCOHOLIC BEVERAGES – STATE LAW REGULATING WHOLESALE
PRICING OF WINE AND LIQUOR DEFENSIBLE UNDER
ANTITRUST LAWS AND TWENTY-FIRST AMENDMENT
December 21, 1998
The Honorable Kumar P. Barve
House of Delegates
You have requested an opinion as to whether Maryland’s
system of wholesale wine and liquor price regulation would
withstand a challenge under the antitrust laws. In 1952, the Court of
Appeals of Maryland answered that question in the affirmative.
Nearly a half-century later, there is some question whether the Court
of Appeals ) or a federal court ) would reach the same conclusion.
To respond to your inquiry, we must answer three questions:
1.
Do the wholesale pricing provisions of the State liquor
law mandate or authorize conduct that violates the antitrust laws?
2.
Does the State regulatory system avoid preemption by the
federal antitrust laws because it is “state action” and therefore
excepted from the antitrust laws under the “state action immunity
doctrine”?
3.
Does the State’s right under the Twenty-first Amendment
to regulate the distribution and sale of alcoholic beverages outweigh
application of the antitrust laws?
For the reasons outlined below, it is our opinion that:
1.
The wholesale pricing provisions of the State liquor law
prohibit price discrimination and require wholesalers each month to
post and maintain prices for all brands and sizes of liquor and wines.
The proscription against price discrimination is compatible with
federal antitrust law and likely to withstand any challenge. Although
there are well-respected legal authorities on both sides of the
4
1 See State ex rel. Attorney General v. Burning Tree Club, Inc., 301
Md. 9, 36-37, 481 A.2d 785 (1984).
question, the requirement that wholesalers post prices and not
deviate from those prices for a month remains defensible under
current antitrust analysis.
2.
The state action immunity doctrine provides a second line
of defense for the law only if the Alcohol and Tobacco Tax Unit of
the State Comptroller’s Office actively supervises the price posting
and adherence provisions of the law. Whether the supervision
exercised by the Comptroller’s Office is deemed adequate may
depend upon the choice a reviewing court makes between two
conflicting approaches in the case law. Some recent cases suggest
that the supervision exercised by the Comptroller’s Office could
never be adequate because the statute does not permit the
Comptroller to review the reasonableness of prices.
3.
A court may find that the State’s expressed interest in
promoting temperance and small business at the expense of price
competition in the wholesale alcoholic beverage industry outweighs
the general interest in free competition expressed in the federal
antitrust laws.
Thus, in our opinion, the wholesale pricing system established
in the State liquor law is defensible and this Office stands ready to
defend the law against an antitrust challenge as is our obligation.1
However, if the General Assembly continues to favor the policies
expressed in the wholesale pricing provisions, we recommend that
a study be conducted to document that the law is effective in
accomplishing its stated purposes.
I
State Liquor Law
A.
Background
Following the repeal of Prohibition with the passage of the
Twenty-first Amendment to the United States Constitution in the
early 1930's, the Maryland General Assembly enacted a
5
2 Article 2B includes a broad range of provisions dealing with
alcoholic beverages, including licensing of manufacturers, distributors,
and retailers, local liquor boards and licenses, beer franchise regulation,
and local control over the sale of alcoholic beverages. Regulation of
wholesale pricing of wine and liquor appears in Title 12.
3 That provision states, in pertinent part:
(continued...)
comprehensive statute to control the marketing of alcoholic
beverages in Maryland. Chapter 2, Laws of Maryland 1933 (Special
Session). This statute has been amended several times and is now
codified in Article 2B of the Maryland Code (“State liquor law”).2
In 1943, the Legislature added a provision to the State liquor
law to prohibit secret discounts and price discrimination by
wholesalers of wine and liquors. It also authorized the Comptroller
to promulgate regulations to carry out that purpose. Chapter 996,
Laws of Maryland 1943. The avowed purpose of the amendment
was to eliminate the “undue stimulation of the sale of alcoholic
beverages” and the “disorderly distribution” of such products. Id.
That provision is now codified in Article 2B, §12-102(a). The
Comptroller promulgated regulations that required wholesalers to
file pricing schedules and any proposed price changes. In 1951, the
Court of Appeals determined that the Comptroller’s regulations
exceeded the authority delegated by the statute because they tended
to promote horizontal price-fixing, which the statute did not
authorize. See Dundalk Liquor Co. v. Tawes, 197 Md. 446, 79 A. 2d
525 (1951) (“Dundalk Liquor I”).
In response to Dundalk Liquor I, the Legislature promptly
amended the statute to provide the authorization that the Court of
Appeals had found lacking. First, the Legislature added a general
purpose section to the State liquor law that declared a policy to
regulate alcoholic beverages in order “to obtain respect and
obedience to law and to foster and promote temperance.” Chapter
566, Laws of Maryland 1951. The amendment also stated that the
Comptroller and other State and local officials were empowered to
administer and enforce the State liquor law “for the protection,
health, welfare and safety of the people of this State.” Id. That
general policy declaration is now codified in Article 2B, §1-101(a).3
6
3 (...continued)
(a)(1) It is the policy of the State of Maryland that
it is necessary to regulate and control the
manufacture, sale, distribution, transportation and
storage of alcoholic beverages within this State
and the transportation and distribution of alcoholic
beverages into and out of this State to obtain
respect and obedience to law and to foster and
promote temperance.
. . .
(3) The restrictions, regulations, provisions and
penalties contained in this article are for the
protection, health, welfare and safety of the
people of this State.
Article 2B, §1-101(a) (emphasis added).
4 The language has remained essentially unchanged since 1951:
It is the declared policy of this State that it is
necessary to regulate and control the sale and
distribution within the State of wines and liquors,
for the purpose of fostering and promoting
temperance in their consumption and respect for
and obedience to the law. In order to eliminate
price wars, which unduly stimulate the sale and
consumption of wines and liquors and disrupt the
orderly sale and distribution thereof, it is hereby
declared as the policy of this State that the sale of
wines and liquors should be subjected to the
following restrictions,
prohibitions and
(continued...)
Second, the General Assembly authorized the Comptroller to
fix maximum wholesale discounts (or prohibit discounts altogether),
to require advance posting of wholesale prices and to require the
adherence to those prices for a period of time. The legislation
explicitly disclaimed any authority for the Comptroller to set
wholesale prices himself. Chapter 711, Laws of Maryland 1951.
That provision is now codified in Article 2B, §12-103. The
legislation reiterated the intention to promote temperance, to
discourage price wars and price discrimination that would favor
high-volume retailers, and generally to eliminate the undue
stimulation of the sale of alcoholic beverages in the State. Id.4
7
4 (...continued)
regulations. The necessity for the enactment of
the provisions of this section is, therefore,
declared as a matter of legislative determination.
Article 2B, §12-103(a) (emphasis added).
5 In its opinion, the Court of Appeals held that there was no general
right to engage in "free and open competition," observing that there was
no Maryland counterpart to the Sherman Act and that the Sherman Act
itself was "repealed pro tanto" by the Miller-Tydings Act. 201 Md. at 65.
It is notable that, subsequent to this decision, the General Assembly
enacted the Maryland Antitrust Act, Chapter 357, Laws of Maryland 1972
(now codified at Maryland Code, Commercial Law Article, §11-201 et
seq.) and Congress repealed the Miller-Tydings Act, 50 Stat. 693 (1937),
repealed, 89 Stat. 801 (1976).
The law was challenged once again on antitrust grounds. This
time, the Court of Appeals accepted the stated purposes and upheld
the amended law.5 Dundalk Liquor Co. v. Tawes, 201 Md. 58, 92
A.2d 560 (1952) (“Dundalk Liquor II”). A few years later,
defendants in a criminal antitrust action in federal court attempted to
use the amended law as a shield against prosecution. The federal
district court noted that the wholesale pricing provisions of the State
liquor law and the federal antitrust laws were in “direct conflict at
certain points”, but found that the crimes alleged in the indictment
encompassed activities beyond those authorized by the State liquor
law. Accordingly, the court did not reach the question of whether
the State liquor law was preempted by the antitrust laws. United
States v. Maryland State Licensed Beverage Association, Inc., 138
F. Supp. 685, 701-2 (D.Md. 1956), rev’d on other grounds, 240 F.2d
420 (4th Cir. 1957).
In 1983, following a report from the Governor’s Task Force on
Local Government Antitrust Liability, the General Assembly
amended a number of State statutes to declare a public interest in
limiting
or
displacing
economic
competition
in
certain
circumstances. Chapter 510, Laws of Maryland 1983. The general
purpose of the amendments was to protect State and local
government entities from liability under the federal antitrust laws by
clearly stating a legislative purpose to displace competition. Id.,
Preamble. Included among the amendments was the addition of
8
6 That provision now reads:
(b)(1) It continues to be the policy of this
State to authorize the exercise of the powers and
authority provided by this article for the purpose
of displacing or limiting economic competition by
regulating or engaging in the sale or distribution
of alcoholic beverages or both in order to obtain
respect and obedience to law, to foster and
promote temperance, to prevent deceptive,
destructive, and unethical business practices, and
to promote the general welfare of its citizens by
controlling the sale and distribution of alcoholic
beverages.
(2) The officials and agencies granted
powers and authority by this article to regulate and
engage in the alcoholic beverages industry may
displace or limit economic competition by
regulating and engaging in the sale or distribution
of alcoholic beverages or both on an exclusive
basis as provided in this article and may adopt and
enforce regulations authorized by this article
notwithstanding any anticompetitive effect.
Article 2B, §1-101(b). (Emphasis added.)
such language to the State liquor law. That provision is now
codified at Art. 2B, §1-101(b).6
During its 1998 session, the Legislature amended the
proscription against price discrimination in §12-102 to prohibit a
supplier from conditioning discounts on the pricing policy of the
retailer. Chapter 305, Laws of Maryland 1998 (codified as §12-
102(b)).
Thus, the State liquor law prohibits price discrimination by
wholesalers and requires advance posting and adherence to posted
prices by wholesalers. The statute repeatedly and emphatically
asserts that its purpose is to promote temperance, to encourage
respect for the law, and to prevent deceptive or "destructive"
business practices. The Legislature has also clearly expressed its
intention to displace or limit economic competition.
9
7 One other amendment to the law is likely invalid and no longer
enforced. In 1967, the General Assembly amended the law to include a
“price affirmation” provision after a Supreme Court decision upheld a
New York price affirmation law. See Joseph E. Seagram & Sons, Inc. v.
Hostetter, 384 U.S. 35 (1966). Essentially, this provision authorized the
Comptroller to require suppliers to affirm that the price they charge
Maryland wholesalers is no higher than the price they charge elsewhere in
the country. This provision is now contained in Article 2B, §12-103(c-1).
Twenty years later, the Supreme Court overruled Seagram. See Healy v.
Beer Institute, 491 U.S. 324 (1989); Brown-Forman Distillers Corp. v.
New York State Liquor Authority, 476 U.S. 573 (1986). Shortly thereafter,
the Comptroller repealed the price affirmation regulation that he had
previously promulgated. See 17:11 Maryland Register 1348 (June 1,
1990); 17:15 Maryland Register 1853 (July 27, 1990) (repealing former
COMAR 03.02.01.13).
Apart from the 1983 reiteration of the policy to displace
economic competition, the 1998 amendment, several technical
amendments, and a recodification, the portion of the State liquor law
regulating wholesale liquor pricing has changed little since Dundalk
Liquor II.7
B.
Regulatory Scheme Enforced By Comptroller
As authorized by the statute, the State Comptroller has issued
regulations that elaborate the policies set forth in the State liquor
law. See COMAR 03.02.01.05. The regulatory scheme established
in §§12-102 and 12-103 and related regulations requires all suppliers
and wholesalers of alcoholic beverages to file forms with the
Alcohol and Tobacco Tax Unit of the Comptroller’s Office each
month. On the forms, the seller must indicate all of its proposed
prices for the following month, including all price changes and the
price of any new item the wholesaler wishes to sell. COMAR
03.02.01.05B(2). Price changes and new items must be filed by the
fifth of the month and amended schedules adding any additional new
items are due by the thirteenth of the month. COMAR
03.02.01.05B-C. The prices become effective at the beginning of
the following month. COMAR 03.02.01.05B(2)(c). The sellers
must adhere to their posted prices for the entire month; no
discounting is permitted. COMAR 03.02.01.05B(3).
10
8 Of course, this portion of the regulatory scheme does not directly
affect prices at the retail level. Retailers remain free to set their own
prices and to offer such discounts and sale prices as they deem
appropriate.
The Alcohol and Tobacco Tax Unit reviews the price schedules
filed by wholesalers and makes them available to the public,
including other members of the industry. COMAR 03.02.01.05D.
Wholesalers also notify retailers of any price changes and new items
by mail or by publication in a trade magazine circulated among
retailers. COMAR 03.02.01.05D(3).
Section 12-103(c) authorizes the Comptroller to postpone the
effective date for proposed price decreases in order to allow other
sellers to make similar price decreases. However, this provision is
not currently utilized. In addition, in 1997 the Comptroller repealed
the part of the price filing regulation that permitted the filing of
amended price schedules to match a competitor’s price. See 23:26
Maryland Register 1862, 1863 (December 20, 1996); 24:4 Maryland
Register
290
(February
14,
1997)
(revising
COMAR
03.02.01.05C(3)-(4)).
We understand that, in addition to reviewing price schedules,
the Unit conducts audits to ensure that posted prices are the actual
prices charged. Large wholesalers are audited on an annual basis.
The Unit also spot checks filed prices with advertised prices,
ensuring that the advertised price is the same as the posted price.
The Unit is also able to monitor pricing through complaints received
from competing wholesalers and others concerning variations from
posted prices and illegal discounts or free product. Finally, Unit
staff also routinely handles isolated problems with filings or
improper invoices.
As a result, prices tend to be uniform, the market is stabilized
and wholesale discounting is prevented. Price wars and price
discrimination at the wholesale level are discouraged, thereby
achieving one major goal of the regulatory scheme.8 To our
knowledge, the effect of the law on alcohol consumption has not
been documented.
11
9 In addition to the Sherman Act, 15 U.S.C. §§1-7, which prohibits
monopolization and agreements that unreasonably restrain trade, the
federal antitrust laws also include the Clayton Act, 15 U.S.C. §§12-27,
which prohibits tying agreements and mergers that may lessen competition
or tend to create a monopoly, and the Robinson-Patman Act, which
amended the Clayton Act to prohibit price discrimination.
II
Antitrust Analysis of State Liquor Law
Although the wholesale price regulation provisions of the State
liquor law are little changed since the Court of Appeals upheld them
in 1952, the courts have developed and refined antitrust law in the
interim. Accordingly, we must look beyond Dundalk Liquor II to
assess this regulatory scheme under current antitrust analysis.
A.
Possible Preemption of State Law by the Sherman Act
1.
The Sherman Act
The federal antitrust laws promote competition by prohibiting
agreements that unreasonably restrain trade. Section One of the
Sherman Act provides in pertinent part:
Every contract, combination in the form of
trust or otherwise, or conspiracy, in restraint
of trade or commerce among the several
States, or with foreign nations, is hereby
declared to be illegal.
15 U.S.C. §1.9 Some restraints are imposed unilaterally by
government, some are agreed upon by private parties, and some are
“hybrid” in that privately determined restraints are mandated and
enforced by governmental entities. In determining whether
particular conduct constitutes a violation of the Sherman Act,
antitrust analysis first focuses on whether the conduct is considered
a “per se” violation or is analyzed under the “rule of reason.”
12
2.
Preemption: Per Se Violations and the Rule of Reason
The Supreme Court has deemed some restraints, like price-
fixing, unreasonable per se. See Dr. Miles Medical Co. v. John D.
Park & Sons Co., 220 U.S. 373 (1911). Per se violations of the
antitrust laws are those “agreements or practices which because of
their pernicious effect on competition and lack of any redeeming
virtue are conclusively presumed to be unreasonable and therefore
illegal without elaborate inquiry as to the precise harm they have
caused or the business excuse for their use.” Northern Pacific Ry.
Co. v. United States, 356 U.S. 1, 5 (1958). Per se violations include
price-fixing, whether by agreement of “horizontal” competitors
operating at the same level in the chain of distribution or by
imposition of a “vertical” resale price maintenance scheme by a
manufacturer or distributor.
Other restraints are evaluated under the “rule of reason,” which
requires analysis of the affected markets, the impact of the restraint,
and the procompetitive and anticompetitive consequences of the
restraint. See Broadcast Music, Inc. v. Columbia Broadcasting
System, Inc. 441 U.S. 1, 8 (1979). The “rule of reason” is used, for
example, to evaluate joint ventures among competitors and non-
price, vertical restrictions such as exclusive territory distribution
agreements, and covenants not to compete.
A state law that mandates conduct in violation of the federal
antitrust laws is subject to preemption by federal law under the
Supremacy Clause. However, a state statute is not preempted simply
because it may have an anticompetitive effect. Rice v. Norman
Williams Co., 458 U.S. 654, 659 (1982). Rather, there must be an
“irreconcilable conflict” between federal antitrust laws and the state
regulatory scheme. Id. If a state statute mandates or authorizes
conduct that necessarily constitutes a per se violation of the antitrust
laws in all cases, or if it places irresistible pressure on a private party
to violate the antitrust laws in order to comply with the statute, it is
likely to be preempted. California Retail Liquor Dealers Assn. v.
Midcal Aluminum, Inc., 445 U.S. 97 (1980) (statute mandating resale
price maintenance in California wine industry preempted by the
Sherman Act).
If the “rule of reason” applies to the activity mandated by the
statute:
13
The statute cannot be condemned in the
abstract. Analysis under the rule of reason
requires an examination of the circumstances
underlying a particular economic practice, and
therefore does not lend itself to a conclusion
that a statute is facially inconsistent with
federal antitrust laws.
Rice, 458 U.S. at 661. In Rice, the Supreme Court upheld a
California statute allowing manufacturers to establish exclusive
distributors within the state. Because that law authorized vertical
non-price agreements, which are lawful when reasonable, it was not
preempted on its face by the Sherman Act. In other words, because
the California statute did not necessarily mandate an antitrust
violation in all cases, it could not be preempted without a detailed
analysis of its actual effects as applied.
3.
Preemption: Unilateral and Hybrid Restraints
Although the initial question under the antitrust laws is whether
the challenged conduct constitutes a per se violation or should be
analyzed under the rule of reason, there is a second, closely related
question when government regulation is involved ) i.e., whether the
restraint on competition is unilaterally imposed by the government.
In Fisher v. City of Berkeley, 475 U.S. 260 (1986), the Supreme
Court held that a municipal rent control ordinance was not
preempted by §1 of the Sherman Act because the city unilaterally
established the maximum rents that could be charged. 475 U.S. at
267. Other than complying with the law, the private parties in
Fisher had no discretion to agree upon or to “fix” maximum prices.
The restraint was imposed unilaterally by the government on
landlords who were compelled to obey the law and did not create a
conspiracy among those subject to the law.
On the other hand, not all government-imposed restraints on
private parties are deemed unilateral government action beyond the
purview of the Sherman Act. As the Court noted in Fisher,
“[c]ertain restraints may be characterized as ‘hybrid’ in that
nonmarket mechanisms merely enforce private marketing decisions.”
475 U.S. at 267-68. In such circumstances, the Court stated, “where
private actors are thus granted a degree of private regulatory power,
14
the regulatory scheme may be attacked under §1 [of the Sherman
Act].” Id.
To illustrate the concept of “hybrid restraints”, the Court cited
two of its prior decisions preempting state regulation of liquor
pricing. In both cases, states had mandated and enforced resale price
maintenance regimes in which prices were determined by private
parties. California Retail Liquor Dealers Assn. v. Midcal Aluminum,
Inc., 445 U.S. 97 (1980); Schwegmann Bros. v. Calvert Distillers
Corp., 341 U.S. 384 (1951).
4.
Application to Maryland's Liquor Law
In several cases involving state laws that enforced resale price
maintenance in the liquor industry, the Supreme Court has held that
the Sherman Act preempted hybrid restraints embodied in those
laws. See 324 Liquor Corp. v. Duffy, 479 U.S. 335 (1987);
California Retail Liquor Dealers Assn. v. Midcal Aluminum Inc.,
445 U.S. 97 (1980); Schwegmann Bros. v. Calvert Distillers Corp.,
341 U.S. 384 (1951). In each case, a state authorized private parties
to set prices and the state enforced those prices. Thus, in each case,
the restraints involved a regulatory scheme that enforced private
pricing decisions and that resulted in a per se violation of the
Sherman Act.
Unlike the statutes considered in those Supreme Court cases,
the State liquor law does not mandate resale price maintenance, a per
se violation of the antitrust laws. It does, however, impose two other
types of restraints: (1) that wholesalers refrain from discriminating
in price among retailers (§12-102); and (2) that wholesalers post
prices and adhere to posted prices for a 30-day period (§12-103).
a. Prohibition Against Price Discrimination in § 12-102
The prohibition against price discrimination is not inconsistent
with the federal antitrust laws. Section 12-102 prohibits the
granting of secret discounts, rebates, free goods and other
inducements to selected purchasers and prohibits discrimination,
direct or indirect, in price, discounts or quality of merchandise sold,
among customers. Though somewhat more restrictive, this provision
resembles the proscription against price discrimination in the federal
15
10 Section 13(a) of the Robinson-Patman Act provides that it is
unlawful:
either directly or indirectly, to discriminate in
price between different purchasers of commodities
of like grade and quality... where the effect of
such discrimination may be substantially to lessen
competition or tend to create a monopoly in any
line of commerce, or to injure, destroy, or prevent
competition with any person who either grants or
knowingly receives the benefit of such
discrimination, or with customers of either of
them ....
15 U.S.C. §13(a).
11 The Robinson-Patman Act, 15 U.S.C. §13, allows for
differentials in price based upon differences in cost of manufacture, sale
or delivery resulting from the differing methods or quantities in which
such commodities are sold or delivered. It also permits a seller to meet
competition in response to changing conditions affecting the market or
marketability of the goods concerned.
Robinson-Patman Act.10 In comparison to federal law, the State
liquor law includes a broader anti-price discrimination provision by,
in essence, eliminating certain exceptions available under the
Robinson-Patman Act.11 The State liquor law thus prohibits conduct
that would be permissible under a federal antitrust statute.
State law may be more restrictive than federal law without
being subject to preemption. See Exxon Corp. v. Governor of
Maryland, 437 U.S. 117 (1978). The Exxon case involved a
challenge to a Maryland statute that required oil refiners to extend
certain price reductions uniformly to all service stations that they
supplied. Among other things, the plaintiff oil companies argued
that the statute was preempted by the federal antitrust laws, citing a
provision in the Robinson-Patman Act that permits localized price
discrimination to meet a competitor’s price. The Supreme Court
held that Maryland’s requirement that price reductions be extended
uniformly was not preempted by the Sherman Act or the Robinson-
Patman Act. Because a refiner could simultaneously comply with
both federal law and the stricter mandates imposed by the State,
there was no irreconcilable conflict that would justify preemption by
federal law.
16
12 See Catalano, Inc. v. Target Sales, Inc., 446 U.S. 643 (1980)
(agreement among competing beer wholesalers on credit terms, an element
affecting price, was unlawful per se).
13 In your letter requesting this opinion, you referred to a bill that
you had introduced during the 1998 session of the General Assembly that
would have amended §12-102 to permit wholesalers to offer volume
discounts. See House Bill 896. With such an amendment, §12-102 would
more closely resemble the Robinson-Patman Act. However, as indicated
in the body of this opinion, we believe that §12-102 can be defended
against a challenge under the federal antitrust laws even without such an
amendment.
To the extent that the statute’s prohibition against price
discrimination could be viewed as a ban on discounting, a per se
violation if the result of private agreement,12 §12-102 imposes a
unilateral restraint on competition analogous to the rent ceiling
imposed by the municipal ordinance upheld in Fisher v. City of
Berkeley.
In sum, the anti-price discrimination provision in §12-102
faces no significant challenge under the antitrust laws.13
b. Price Posting and Adherence Required by §12-103
There is a split of opinion in the federal courts with respect to
whether the price posting and adherence provisions in state liquor
laws mandate a per se violation of the antitrust laws. Statutes and
regulations similar to Maryland’s law have been challenged in New
York, Oregon, and Massachusetts with inconsistent results. The
courts have apparently arrived at these divergent results in part by
ignoring contrary authority. On one side of the debate is an eminent
appellate judge; on the other is the leading academic treatise on
antitrust analysis and the most recent lower court decisions.
A mandate to post prices essentially permits competitors to
exchange price data. The mere exchange of price data is not a per
se violation of the Sherman Act. United States v. United States
Gypsum Co. 438 U.S. 422, 441, n. 16 (1978). But an agreement to
adhere to previously announced prices has been deemed a per se
violation. See Catalano, Inc. v. Target Sales, Inc., 446 U.S. 643,
647 (1980); Sugar Institute v. United States, 297 U.S. 553, 601-2
(1936). In Sugar Institute, the Court held that an agreement to
17
adhere to previously announced prices and terms of sale is unlawful
per se under the Sherman Act, even though the particular prices and
terms were not themselves fixed by private agreement. Sugar
Institute, 297 U.S. at 601-2. Following the reasoning of Sugar
Institute, the Court in Catalano held that an agreement among
competing wholesalers to refuse to sell to retailers on credit is per se
illegal under the Sherman Act. Catalano, 446 U.S. at 648.
Without explicitly distinguishing Catalano or Sugar Institute
the Second Circuit upheld a New York statute mandating adherence
to posted prices. The New York statute required liquor wholesalers
to post and adhere to their own unilaterally determined prices, much
as the Maryland law does. In Battipaglia v. New York State Liquor
Authority, 745 F. 2d 166 (2d Cir. 1984), cert. denied, 470 U.S. 1027
(1985), the Second Circuit held that this regulatory scheme did not
constitute a per se violation of the Sherman Act. In the majority
opinion in that case, Judge Friendly argued that the statute
essentially compelled the exchange of price information. Since the
Supreme Court has not held the exchange of price information to be
a per se violation of the antitrust laws, he reasoned, the statute would
not be preempted under the Supreme Court holding in Rice. Judge
Friendly also observed that state-mandated compulsion of individual
action is the antithesis of an agreement. He went on to hold that a
state statute is not preempted by the Sherman Act simply because a
private party’s compliance might cause him to violate the antitrust
laws or because the state scheme might have an anticompetitive
effect. 745 F. 2d at 173-74.
Judge Ralph Winter, in a colorful dissent, argued that New
York’s legislation requiring adherence to announced prices
mandated a price-fixing cartel ) a per se violation of the antitrust
laws. He dismissed as a “quaint fiction” the law’s asserted purpose
to promote temperance: “its self-evident purpose is not to protect the
public from the evils of the demon rum, but to preserve the high
standard of living of those who sell it.” 745 F. 2d. at 179-80.
Oregon had a liquor pricing policy that: (1) prohibited quantity
discounts; (2) required price posting; (3) required that prices remain
effective for specified periods of time; and (4) required posted prices
to be delivered prices, regardless of transportation costs. In Miller
v. Hedlund, 813 F. 2d 1344, 1349-51 (9th Cir. 1987), cert. denied,
484 U.S. 1061 (1988), the Ninth Circuit found that this regulatory
18
scheme was a hybrid restraint that resulted in a per se violation of
the Sherman Act. Seemingly unaware of Battipaglia, the Ninth
Circuit neither cited nor distinguished the prior contrary decision in
the Second Circuit. The leading commentary on antitrust analysis
suggests that the Ninth Circuit decision and the dissent in
Battipaglia are more consistent with Midcal and other Supreme
Court cases. See P. E. Areeda & H. Hovenkamp, Antitrust Law ¶217
at 310-12 (1997).
In the most recent case, the federal district court in
Massachusetts agreed with the reasoning of the majority in Miller,
and the dissent in Battipaglia. The court held that a Massachusetts
liquor law requiring price posting and adherence to posted prices
involved a hybrid restraint that resulted in a per se violation of the
Sherman Act. Canterbury Liquors & Pantry v. Sullivan, 16 F.
Supp. 2d 41 (D. Mass. 1998), app. dism’d sub nom. Sea Shore Corp.
v. Sullivan, 158 F. 3d 51 (1998). The court was careful to note that
it was the coupling of the requirements that wholesalers post prices
and then adhere to posted prices for a period of time that offended
the Sherman Act and not merely the exchange of price information.
See also Canterbury Liquors & Pantry v. Sullivan, 999 F.Supp. 144
(D. Mass. 1998) (holding that price posting portion of regulations
not severable from invalid adherence provisions).
Judge Friendly’s analysis upholding a similar New York statute
would likely be accorded careful attention by any court reviewing
the Maryland law and provides a basis for defending the wholesale
price provisions of the State liquor law. On the other hand, there is
a significant possibility that a court would follow the more recent
case law to find that the price posting and adherence provision of the
State liquor law is a hybrid restraint that results in a per se violation
of the Sherman Act ) i.e., that the State liquor law mandates action
by private parties that would constitute price-fixing if undertaken
without statutory compulsion. The fact that the restraint was
mandated by law and not the result of collusion between private
parties is irrelevant from this viewpoint. The anticompetitive impact
is the same: stabilization of prices in a range set by private actors.
However, even if a court were persuaded by this argument, this
would not end the inquiry.
19
B.
The State Action Immunity Doctrine
Whether Maryland’s wholesale liquor pricing law mandates a
per se violation of the antitrust laws is not dispositive of the
preemption issue. Even a state regulatory system that mandates a
per se violation of the Sherman Act may avoid preemption under the
“state action immunity doctrine.”
Under the state action immunity doctrine, the Sherman Act
may be inapplicable to the anticompetitive activity of a state acting
through its legislature or its highest court. See Parker v. Brown, 317
U.S. 341 (1943). In Dundalk Liquor II, the Court of Appeals relied
in part on the state action immunity doctrine to uphold the wholesale
pricing provisions of the State liquor law against an antitrust
challenge. Dundalk Liquor II, 201 Md. at 68-69. However, in the
intervening half-century, the Supreme Court has elaborated and
qualified that doctrine.
The key elements of the current analysis were established in
California Retail Liquor Dealers Assn. v. Midcal Aluminum, Inc.,
445 U.S. 97 (1980). In that case, the Court set forth two conditions
for application of the doctrine:
1.
The challenged restraint must be one
clearly articulated and affirmatively expressed
as state policy; and
2.
The
policy
must
be
actively
supervised by the state.
Midcal, 445 U.S. at 105.
1.
Clear Articulation of State Policy
In our opinion, Maryland’s law easily passes the first part of
this test. The General Assembly expressly mandated the price
posting and adherence system and authorized the Comptroller to
prohibit or limit discounting “[i]n order to eliminate the undue
stimulation of the sale of alcoholic beverages” and “for the purpose
of fostering and promoting temperance in their consumption and
respect for and obedience to the law.” Article 2B, §§12-102, 12-
103. The Legislature expressed its intent to foster and promote
temperance “notwithstanding any anticompetitive effect.” Id., §1-
20
101(a)(1) and (b) (2). Indeed, the predecessors to §§1-101(a) and
12-103 were added to the law in response to a Court of Appeals
decision that found insufficient legislative authorization to displace
competition. And, if this intention were not already evident, the
preamble to the 1983 bill that added the language of §1-101(b) about
displacing competition made clear that it was designed to satisfy this
part of the state action immunity doctrine. Chapter 510, Preamble,
Laws of Maryland 1983. Compare George W. Cochran Co., Inc. v.
Comptroller, 292 Md. 3, 10-11, 437 A.2d 194 (1981) (General
Assembly clearly stated policy to displace competition in Unfair
Cigarette Sales Act) with Anheuser-Busch, Inc. v. Goodman, 745 F.
Supp. 1048, 1051-52 (M.D. Pa. 1990) (broad grant of regulatory
policy to liquor control board failed to express anti-competitive
policy).
2.
Active State Supervision
The second part of the Midcal test requires that the
anticompetitive activity at issue be actively supervised by the state.
Midcal, 445 U.S. at 105. The State must exercise sufficient
independent judgment and control to make the anticompetitive
activity the product of deliberate state intervention. In an antitrust
challenge to the State Unfair Cigarette Sales Act, the Court of
Appeals held that the regulatory scheme enforced by the Comptroller
satisfied this part of the Midcal test because “the Comptroller
administers the statute, is charged with the duty of enforcing it,
employs inspectors to that end, and may seek a variety of remedies
to enforce the act.” George W. Cochran Co., Inc. v. Comptroller,
292 Md. 3, 11, 437 A.2d 194 (1981). However, the Supreme Court
has subsequently stated that the mere potential for supervision is
inadequate; there must be active supervision in fact. See FTC v.
Ticor Title Ins. Co., 504 U.S. 621 (1992).
No matter how clear the State policy to displace competition,
the State must actively regulate the anticompetitive practices if the
statute is to avoid preemption through the state action immunity
doctrine. For example, in 324 Liquor Corp. v. Duffy, 479 U.S. 335
(1987), the Court found that while the New York state legislature
had clearly adopted a policy of resale price maintenance for the
liquor industry, the state itself did not establish prices, review the
reasonableness of price schedules, monitor market conditions, or
otherwise supervise pricing decisions. The Court concluded that
21
“[t]he State has displaced competition among liquor retailers without
substituting an adequate system of regulation.” 479 U.S. at 345.
Maryland’s scheme of liquor regulation set out in the state
liquor law is distinguishable from two state liquor laws invalidated
by the Supreme Court. Unlike the California regulatory scheme in
Midcal that required that a single fair trade contract or pricing
schedule set the terms for all wholesale transactions in that brand in
that area, 445 U.S. at 99, Maryland law permits wholesalers to set
their own prices.
Similarly, the New York statute struck down in Duffy required
liquor retailers to charge at least 112% of wholesalers’ posted prices,
and did not provide for review of those prices by the State.
Maryland’s statute does not allow wholesalers to dictate retail prices.
Rather, the State liquor law requires wholesale prices to be
published in advance and adhered to for a month. The Comptroller’s
Office ensures that these prices are posted in a timely manner and
that the prices posted are the prices charged. The fact that the
Comptroller’s Office actively reviews the price posting and price
maintenance by liquor suppliers and wholesalers ensures that prices
for alcoholic beverages remain stable and discrimination among
buyers is prevented, one of the statute’s goals. Because the State
liquor law does not purport to facilitate horizontal price-fixing by
private parties, but rather to stabilize prices and prevent price wars,
the Comptroller has no authority to review the reasonableness of the
prices. Indeed, the statute expressly forbids such action. §12-103(e).
In Battipaglia, Judge Friendly suggested that the degree of
supervision required of a state depended upon the nature of the
restraint imposed by the regulatory system. Thus, greater
supervision of pricing may be required in a regulatory system that
imposes minimum resale prices than in a system that simply seeks to
prevent price discrimination. In the latter type of system ) the type
established by the Maryland law ) “there is nothing that the state can
‘actively supervise’ except to see that the statutory requirements are
obeyed.” 745 F.2d at 176. See also Ticor, 504 U.S. at 639-40
(depending upon type of regulation, state may provide
comprehensive supervision without complete control); Duffy, 479
U.S. at 344 n.6 (statute specifying the margin between wholesale and
retail prices may satisfy active supervision requirement).
22
14 Section Two of the Twenty-first Amendment provides:
The transportation or importation into any State,
Territory, or possession of the United States for
delivery or use therein of intoxicating liquors, in
violation of the laws thereof, is hereby prohibited.
However, the more recent court decisions suggest that a state
must oversee the reasonableness of prices generated under a price
posting and adherence system. Under these cases, because the effect
of the statute is to achieve price stabilization at levels set by private
parties, such activity is not immune from application of the antitrust
laws. From that perspective, the absence of statutory authority to
review or revise prices means that the statute is doomed to fail the
active supervision test. See Miller, 813 F.2d at 1351; Canterbury
Liquors, 16 F. Supp. 2d. at 50-51; Anheuser-Busch, 745 F. Supp. at
1052-54.
Once again, if attacked under the antitrust laws, the Maryland
statute is likely to survive under the state action immunity doctrine
only if the reviewing court prefers the analysis of Judge Friendly in
Battipaglia to that of the more recent cases. In either case, the
statute may still be upheld if the federal interest in free competition
is outweighed by the State interests protected by the Twenty-first
Amendment.
III
The Twenty-First Amendment
Finally, any application of federal law to state regulation of the
sale of alcoholic beverages must take account of the Twenty-first
Amendment to the United States Constitution. The Twenty-first
Amendment not only repealed Prohibition, but also reserved to each
state the power to regulate, or prohibit entirely, the transportation or
importation of liquor in that state.14
In Dundalk Liquor II, the Court of Appeals relied upon the
concurring opinion of Justice Frankfurter in United States v.
Frankfort Distilleries, 324 U.S. 293 (1945), to hold that the
23
Commerce Clause ) and legislation enacted under it such as the
Sherman Act ) was subordinate to the exercise of state power under
the Twenty-first Amendment. Dundalk Liquor II, 210 Md. at 67-68.
However, Justice Frankfurter’s approach in Frankfort Distilleries
has become the minority view on the Court. See Duffy 479 U.S. at
358-59. (O’Connor, J., dissenting). Subsequent decisions of the
Supreme Court teach that “there is no bright line between federal
and state powers over liquor” and that state “controls may be subject
to federal commerce power in appropriate situations.” Midcal, 445
U.S. at 110. The state power under the Twenty-first Amendment
must be harmonized with congressional authority under the
Commerce Clause to enact legislation such as the Sherman Act.
Midcal, 445 U.S. at 109.
The interests of the State in regulating the liquor industry must
be balanced against the federal interest implicated ) in this case,
the interest in promoting competition. The Supreme Court has stated
that the Twenty-first Amendment shields challenged state legislation
when the interests implicated by the state law are closely related to
the powers reserved by the Twenty-first Amendment. Duffy, 479
U.S. at 347. State legislation may prevail even if its requirements
directly conflict with express federal policies. See Bacchus Imports,
Ltd. v. Dias, 468 U.S. 263, 275-76 (1984); but cf. 44 Liquormart,
Inc. v. Rhode Island, 517 U.S. 484 (1996) (disavowing suggestion
in prior decision that Twenty-first Amendment limited application
of First Amendment to states).
The federal interest articulated in the Sherman Act is
substantial. Competition lies at the foundation of our free enterprise
system and results in better products and lower prices for consumers.
However, balanced against this general federal interest, Maryland’s
longstanding interests in eliminating the undue stimulation of the
sale of alcoholic beverages, promoting temperance, preventing price
wars and prohibiting price discrimination in favor of high volume
dealers, are arguably even stronger.
There are apparently no current studies that assess the
effectiveness of the statute in achieving its goals. The State was not
required to demonstrate its effectiveness when the statute was
previously challenged. In upholding the statute nearly 50 years ago,
the Court of Appeals commented that the State had no “burden of
proof to show conclusively (or preponderantly) that the means
24
adopted are reasonably necessary and appropriate” for the
accomplishment of its legislative objective. Dundalk Liquor II, 201
Md. at 71.
Recent Supreme Court decisions have demanded more of a
showing to support the avowed state interest at stake. In Midcal, the
Supreme Court noted that California courts had cast doubt on the
efficacy of resale price maintenance to accomplish the law’s stated
purpose to promote temperance and to protect small business.
Midcal, 445 U.S. at 111-14. The Court concluded that:
We need not consider whether the
legitimate state interests in temperance and the
protection of small retailers ever could prevail
against the undoubted federal interest in a
competitive economy. The unsubstantiated
state concerns put forward in this case simply
are not of the same stature as the goals of the
Sherman Act.
Midcal, 445 U.S. at 113 -14. Similarly, in Duffy, the Court agreed
that the purpose of the resale price maintenance sanctioned by the
New York statute was to protect small retailers. Nonetheless, given
the absence of legislative or other findings that it was effective, the
Court concluded that the state interest was less substantial than the
federal interest in enforcement of the antitrust laws. Duffy, 479 U.S.
at 350-51.
Unlike the California courts, the State courts in Maryland have
not disclaimed the purposes asserted in the State liquor law.
Moreover, the statute contains several legislative endorsements of
the need for the wholesale price regulation to encourage temperance
and to preserve orderly markets. Nevertheless, as a prophylactic
measure, the General Assembly might commission a study of the law
and its practical effects to determine whether the law should be
repealed or modified. If such a study confirms that the law achieves
its goals, it will bolster the defense of the law under the Twenty-first
Amendment, should it be challenged. Cf. Maryland Highway
Contractors Ass’n v. Maryland, 933 F.2d 1246, 1249 (4th Cir.), cert.
denied, 502 U.S. 939 (1991) (rejecting challenge to minority
business enterprise law on other grounds, but noting State study
documenting discrimination to support legislative findings
25
underlying law). If the study raises doubt about the efficacy of
liquor price regulation, it may help direct the Legislature’s attention
to appropriate amendments or repeal.
IV
Conclusion
In summary, we conclude as follows:
1.
The State liquor law and the related regulations governing
wholesale liquor pricing and distribution in Maryland prohibit price
discrimination and require wholesalers each month to post and
maintain prices for all brands and sizes of liquor and wines. The
portion of the State liquor law that proscribes price discrimination is
compatible with federal antitrust law and likely to withstand any
challenge. Although there are well-respected legal authorities on
both sides of the question, the requirement that wholesalers post
prices and not deviate from those prices for a month remains
defensible under current antitrust analysis.
2.
Although the State has expressly articulated its policy to
supplant competition with regulation in the wholesale liquor industry
and supervises private parties’ compliance with that pricing
regulation, such supervision may not be sufficient under the state
action immunity doctrine. Whether the supervision exercised by the
Alcohol and Tobacco Tax Unit of the State Comptroller’s Office is
deemed adequate may depend upon the choice a reviewing court
makes between two conflicting approaches in the case law. Some
recent cases suggest that the supervision exercised by the
Comptroller’s Office could never be adequate because the statute
does not permit the Comptroller to review the reasonableness of
prices.
3.
Under the Twenty-first Amendment, the State liquor law
may survive a preemption challenge because the interests of the
State in promoting temperance, prohibiting price wars and price
discrimination in favor of high-volume retailers and eliminating
undue stimulation of sales of alcoholic beverages outweigh the
federal interest in promoting competition in the wholesale liquor
industry. The State’s interests and the legislative findings
expressing those interests are more likely to prevail if the State can
26
document the effectiveness of the statute in accomplishing its
objectives.
J. Joseph Curran, Jr.
Attorney General
Ellen S. Cooper
Assistant Attorney General
Meredyth Smith Andrus
Assistant Attorney General
Robert N. McDonald
Chief Counsel
Opinions and Advice
Editor’s Note:
The wholesale pricing provisions of the State Liquor Law
subsequently were challenged in a lawsuit in federal court. See
TFWS v. Schaefer, 325 F.3d 234 (4th Cir. 2003).