Variable Life Insurance Advertising

STATE OF MARYLAND MARYLAND INSURANCE ADMINISTRATION 525 ST. PAUL PLACE, BALTIMORE, MARYLAND 21202-2272 WRITER’S DIRECT DIAL: 410-468-2205 Facsimile Number: 410-468-2204 e-mail: hmax@mdinsurance.state.md.us BULLETIN To: Insurers With Authority To Write Variable Life Insurance in Maryland Re: Variable Life Insurance Advertising Date: April 21, 2004 Bulletin: Life and Health # 04-7 The purpose of this bulletin is to notify insurers that write variable life insurance policies in Maryland of an amendment to Regulation .03 under COMAR 31.09.02 Variable Life Insurance. On February 14, 2004, the Insurance Commissioner amended Regulation .03 under COMAR 31.09.02 Variable Life Insurance. This action, which was proposed for adoption in 30:24 Md. R. 1783-1784 (December 1, 2003), has been adopted as proposed with an effective date of April 12, 2004. The purpose of this action is to repeal a requirement that an insurer or insurance producer file with the Insurance Commissioner all variable life insurance sales materials, advertising materials, and descriptive literature. As of the effective date of the amended regulation, the Insurance Commissioner will no longer accept the filing of this material. Variable life sales materials, advertising materials and descriptive literature are subject to review in a Market Conduct examination. Any questions about this bulletin should be directed to the Life/Health Section of the Maryland Insurance Administration at 410-468-2170. _________________________ Howard Max Acting Associate Commissioner ROBERT L. EHRLICH, JR. GOVERNOR MICHAEL S. STEELE LIEUTENANT GOVERNOR ALFRED W. REDMER, JR. COMMISSIONER JAMES V. MCMAHAN, III DEPUTY COMMISSIONER