§11–704.

To determine if an advertisement is misleading, the following, in addition to any other appropriate considerations, shall be considered: (1) Any representation made by statement, word, design, device, or sound, whether alone or together; and (2) The extent to which the advertisement fails to reveal a fact which, in light of any representation made, is material with respect to the advertised commodity or service under conditions which are: (i) Customary or usual; or (ii) Described in the advertisement.