79-97
L.D. 776, An Act to Establish the Beer and Wine Franchising Act
Cite as Me. Op. Att'y Gen. 79-97
MAINE STATE LEGISLATURE
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RICHARD S. COHEN
ATTORNEY GENERAL
STATE OF MAINE
DEPARTMENT OF THE ATTORNEY GENERAL
AUGUSTA, MAINE 04333
May 16, 1979
Honorable Daniel B. Hickey
House of Representatives
State House
Augusta, Maine 04333
?r'- r7
STEPHEN L. DlAMOND
JOHN S. GLEASON
JOHN M. R. PATERSON
ROBERT J. STOLT
DEPUTY ATTORNEYS GENERAL
Re:
L.D. 776 AN ACT to Establish the Beer and Wine
Franchising Act
Dear Representative Hickey:
The following responds to your request for an opinion
on the antitrust implications and the constitutionality of
L.D. 776,AN ACT to Establish the Beer and Wine Franchising
Act.
RELEVANT STATUTES AND CONSTITUTIONAL PROVISIONS
Four principal statutes, two federal and two state, prohibit
anticompetitive activity.
The Sherman Act, 15 u.s.c. § 1, and'~he
state Sherman Act•; 10 M.R.S.A. § 1101 prohibit contracts, combin-
ations and conspiracies in restraint of trade.
The Federal Trade
commission l\.ct, 15 U. s. c. § 45, et seq., and "the mini-FTC Act
11 ,
5 M.R.S.A. § 206, et seq., prohibit unfair methods of competition.
Antitrust actions may be maintained under these statutes by the
federal government (the Justice Department and the Federal Trade
Commission), the State of Maine and private persons (under§ 4 of
the Clayton Act, 15 u.s.c. § 12, et seq.; 5 M.R.S.AQ § 213; and
10 M.R.S.A. § 1104).
Art. I, § 10, cl. 1 of the United States Constitution and
Art. I,§ 11 of the Maine constitution prohibit states from
enacting laws which impair the obligation of contracts.
Representative Hickey
Page 2
QUESTION I:
section 667 of L.D. 776 prohibits an approval holder who
designates a sales area for which a particular wholesaler shall
be primarily responsible from selling to another wholesalerwho
serves that sames sales territoryo
Is an approval holder who
establishes exclusive territories pursuant to§ 667 in violation
of state or federal antitrust laws?
ANSWER I:
The antitrust liability of an approval holder who establishes
exclusive sales territories will depend upon whether. the grant of
exclusive territories unreasonably restrains trade, and not upon
the provisions. of§ 667.
REASONING I:
The term "sales territory" is defined in§ 665-6 to "mean the
area of primary sales responsibility expressly or impliedly designated
by any agreement .••• " between a wholesaler and an approval holder.
Sec~ 667 prohibits an approval holder who designates a sales territory
for which a particular wholesaler is primarily responsible from agree-
ing to sell to another wholesaler serving that same territory.
The
effect of§ 667, thus, is to modify the definition of sales territory
contained in § 665-6 so that the grant of a primary sales area in fact
constitutes the grant of an exclusive sales area.
In determining whether approval holders are liable under
antitrust laws for designating exclusive territories pursuant
to§ 667, two separate issues must be addressed: (1)
whether
approval holders would be exempt from antitrust liability by
virtue of L.D. 776, and (2) if approval holders are not exempt,
whether the grant of exclusive territories violates state or
federal antitrust laws.
1.
Exemption from Antitrust Laws
In our opinion L.D. 776 does not confer an antitrust exemption
upon approval holders who designate exclusive territories.
The
United States Supreme Court in a line of cases beginning with Parker v
Brown, 317 U.S. 341 (1943), has developed an exemption from the
Representative Hickey
Page 3
Sherman Act, commonly known as the state·action exemption,
for conduct directed or compelled by the State.
Although
the parameters of the state action exemption are currently in
a state of flux, the supreme court appears to have established
a two part test for applying the exemption.
Goldfarb v.
Virginia state Bar, 421 u.s. 773 (1975) and Cantor v. Detroit
Edison co., 428 U.S. 579 (1976).
First, a private person can
successfully claim exemption under the Sherman Act only if the
anticompetitive activity is required or compelled by the State.
Second, even if required by the State, the private person will
npt be exempt unless the anticompetitive activity is a necessary
part of the State's regulatory effort.
An approval holder who designates exclusive territories
does not qualify for an exemption under either part of this
test.
First, approval holders are not required by§ 667 to
designate exclusive territories.
Rather,§ 667 merely provides
that when an approval holder designates primary sales areas
those areas must be exclusive.
The approval holder always has
the option of refusing to designate exclusive sales areas.
second, the purpose of LD 776 is'mot furthered by the sanction-
ing of anticompetitive distribution plans.
The statement of Fact
accompanying LD 776 explains that the purpose of the Act is to
"set forth the law regulating agreements between" wholesalers
and approval holders in order to protect wholesalers from the
superior bargaining power of approval holders.
Sec. 667 clarifies
the law concerning the designation of sales territories (if an
approval holder designates a sales territory, that territory is
an exclusive territory) and, thus, furthers the purpose of the
bill.
The stated purpose of the bill, however, is in no way
served by exempting antitrust violators from liability.
, It can be argued that§ 667 constitutes legislative approval
of all ;5rants of exclusive distributorships regardless of whether
those grants unreasonably restrain co:rnmerce.
We reject this
interpretation of§ 667 for one important reason:
since antitrust
laws express an important public policy, exemptions to those laws
are strictly construed so as to avoid undercutting that policy.
Moreover, our reading of the d_eve loping case law concerning the
state action exemption leads us to conclude that mere state approval
of anticompetitive activity under these facts does not confer
exemption under the Sherman Act.
Representative Hickey
Page 4
The Supreme court's decisions concerning the state action
exemption have addressed liability only under the Sherman Act •
. The few lower courts which have considered the question have
applied the state action exemption to the FTC Act as well.
The
Maine Supreme Judicial Court has not decided whether the reasoning
of the United States Supreme Court's decisions are i~plicable to
the state Sherman Act.
10 M.R .. S .A. § 1101, et seg • .::!:.I However, we
need not reach the question of whether the state action exemption
applies to state antitrust laws because such an exemption is not
available under the Sherman Act.
L.D. 776 does not. exernpt approval
holders from antitrust liability under federal antitrust laws.
Thus, even if an exemption exists under state law, approval holders
will have to face the issue of whether their conduct violates the
Sherman Act.
2.
Liability of Approval Holders
The legality under the antitrust laws of a grant of an
exclusive territory by an approval holder is not affected by
§ 667 of L.D. 776 but, rather, will depend upon a case by case
analysis of the impact of that grant upon free and open com-
petition.
In Continental T.V., Inc. v. GTE Sylvania, Inc., 433
U.S. 36 (1977), the united States Supreme Court concluded that
exclusive territorial divisions wi~l be judged to violate antitrust
laws only if those divisions unreasonably restrain competition.
This approach, commonly referred to as the "rule of reason,"
requires courts to evaluate the competitive impact of any distributio~
plan which involves the grant of exclusive territories.
An approval holder who grants exclusive sales areas pursuant
to§ 667 will violate antitrust.laws only if the distribution plan
unreasonably restrains commerce.
The liability of an approval
holder, therefore, will be judged on the facts of each particular
case,}:./
1/ The Unfair Trade
from the statute
5 M.R.S.A. §,208-1.
from liability under
Practices Act contains a provision exempting
transactions which are permitted by State law.
Sec 0
208-1 arguably exempts approval holders
the Unfair Trade Practices Act.
Y
If an approval holder determines, after enactment of LyDu 776, th2
its existing agreement with. a wholesaler concerning sales territor
ies unreasonably restrains commerce, it can amend or cancel the agree-
mento
Sec. 668 provides that an app:oval holder can cancel or illnend
its agreement with a wholesaler only for "good cause."
That an agree~
ment violates antitrust laws constitutes good cause for cancellation c
amendment.,
Representative Hickey
Page 5
QU1~STION II:
Does§ 678, by providing that the bill applies to already
existing contracts, violate the impairment of contracts clauses
of the Maine and United States constitutions?
ANSWER II:
Sec. 678 does not violate the impairment of contract
clauses of the Maine and United States constitutions.
REASONING II:
Article I, § 10, clo 1 of the United states Constitution
and Art. 2, § 11 of the Maine Constitution prohibit the State
from enacting any law impairing the obligation of contracts.
Although the language of these constitutional provisions is far
reaching, both the United States Supreme court and the Maine
Supreme Judicial Court have significantly limited the otherwise
broad scope of this language.
Legislation which is enacted as
a valid exercise of the State's police power does not violate
the impairment of contracts clause.
National Hearing Aid centers,
Inc. v. Smit.h, 376 A 2d 456, 461 (t'le. 1977); Baxter v. Waterville
Sewerage District, 146 Meo 211, 218 (1951); In re Guilford Water
Co. 118 Me. 367, 372 (1919).
The Law Court in In re Guilford Water
co., citing a number of decisions of the United States Supreme Court,
explained this rule as follows:
[E]very contract touching matters within
the police power, must be held to have been
entered into with the distinct understanding
that the continuing supremacy of the State,
if exerted for the common good and welfare,
can modify the contract when and as the benefit
of that interest properly may require.
118 Meg 367, at 3722./
y
The one area in which the impairment of contracts clause is still
vigorously applied involves laws affecting the remedial rights of
creditors.
For example, in Portland Savings Bank v~ Landry, 372 A 2d
573 (Me. 1977), the Law Court held that a statute reducing the period
of redemption of a mortgage from one year to 90 days could not be
applied to mortgages entered into prior to the effective date of the
legislation.
Decisions such as thi~., however, are an exception to th(
general rule stated in In re Guilford Water.
see constitution of the
United States of America, Library of Congress,p. 413 (1973)u
Representative Hickey
Page 6
According to its Statement of Fact, L.D. 776 is ·
11necessary
because of the unequal.bargaining power" between approval holders
and wholesalers.
L.D. 776, on its face, appears to constitute
an exercise of the Legislature's power to enact "reasonable laws •••
for the defense a1?,d benefit of the people of this State .... "
Art. IV, Pt. 3, § 1, Maine Constitution.
As the Law Court
concluded in National Hearing Aid Centers, Inc. v. Smith, supra,
the reasonableness of a Legislative enactment in exercise of
its police power is presumed.
376 A 2d 456, at 460.
we have not been presented with any facts which indicate either
that the Legislature lacked a factual basis for its enactment
or that the legislation did not •~ear a rational basis to the
ev,il sought to be corrected. 11
376 A 2d 456, at 460.
we presume,
therefore, that LQD. 776 constitutes a valid exercise of the
State's police power~
L.D .. 776 arguably alters the existing contractual obligations
between wholesalers and approval holders.
However, because L.D. 776
constitutes a valid exercise of the Legislature's police power,
the bill does not violate the constitutional prohibition upon the
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impairment of contracts.
~ttorney General
RSC/SLW/reb
cc:
Governor's Office