ME Insurance Bulletin 424
New Law to Encourage Consumers to Comparison Shop for Health Care Services
STATE OF MAINE
DEPARTMENT OF PROFESSIONAL
AND FINANCIAL REGULATION
BUREAU OF INSURANCE
34 STATE HOUSE STATION
AUGUSTA, MAINE
04333-0034
Paul R. LePage
GOVERNOR
Eric A. Cioppa
Superintendent
PRINTED ON RECYCLED PAPER
O F F IC E S L O C A T ED A T 76 N O R T H ER N AV EN U E, G A R D IN ER, M AI N E 04345
www.maine.gov/insurance
Phone: (207) 624-8475 TTY: Please call Maine Relay 711 Customer Complaint: 1-800-300-5000 Fax (207) 624-8599
Bulletin 424
New Law to Encourage Consumers
to Comparison-shop for Health Care Services
This Bulletin outlines new requirements for carriers offering health plans in Maine that have
been added to the Insurance Code by Public Law 2017, Chapter 232 (LD 445), “An Act To
Encourage Consumers To Comparison-shop for Certain Health Care Procedures and To Lower
Health Care Costs.” The requirements have varying effective dates.
Health care price transparency tools1
Beginning January 1, 2018, a carrier must make a website and toll-free telephone number
available to enrollees to obtain estimated cost and quality data for comparable health care
services obtained from network providers. “Comparable health care services” are defined to
mean physical and occupational therapy services, radiology and imaging services, laboratory
services, and infusion therapy services.2 A carrier may satisfy this requirement by directing
enrollees to the Maine Health Data Organization (MHDO) website. A carrier may submit a
request to the Superintendent for an additional year to comply with this requirement, if the
carrier demonstrates a good faith effort to comply and provides an action plan that details the
steps the carrier will take to comply no later than January 1, 2019.
Denial of referral by out-of-network provider prohibited3
Beginning January 1, 2018, a carrier may not deny payment for a covered health care service
solely on the basis that a referral was made for the service by an out-of-network provider.
1 See 24-A M.R.S. § 4303(21).
2 See 24-A M.R.S. § 4318-A(1)(A).
3 See 24-A M.R.S. § 4303(22).
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Comparable health care service incentive program4
Beginning January 1, 2019, carriers must provide programs that directly incentivize enrollees to
shop for comparable health care services from low-cost, high-quality participating providers.
These incentive programs must be included, at a minimum, in all HSA-compatible small group
health plans, other than multiple-employer welfare arrangements (MEWAs), and must remain
available for at least two years. After two years, the carrier may modify or terminate the
program without the need to qualify for an exception to guaranteed renewability under the Maine
Insurance Code. The incentive program requirement sunsets on January 1, 2024.
A detailed description of the available incentives must be included in the summary of benefits
and explanation of coverage provided to enrollees and must be filed with the Superintendent for
approval. Carriers must provide notice of the incentive program at the time of enrollment, and
annually on renewal, to all enrollees in these plans. The notice must include a description of the
incentives available and how to earn those incentives.5
For purposes of rate development or rate filing, an incentive payment made by a carrier is not
considered to be an administrative expense.
Beginning in 2020, and annually thereafter until 2024, the Superintendent must study and
evaluate the incentive programs created by carriers and report on their performance to the
appropriate legislative committee by April 15. The Bureau will request information from
carriers on enrollment in incentive plans and the utilization of incentives.
Access to lower-priced services6
Beginning January 1, 2019 and ending January 1, 2024, a carrier must allow enrollees in any
health plan, other than an HMO plan, to obtain comparable health care services (as defined
above) from out-of-network providers if the price is no higher than the average price paid to
network providers for the covered comparable health care service under the enrollee’s health
plan. Eligibility is restricted to out-of-network providers located in Maine, New Hampshire, and
Massachusetts that are enrolled in the MaineCare program and participate in Medicare. The
carrier must use a reasonable method to calculate the average price and make the information
available to enrollees through a website accessible to the enrollee and through a toll-free
telephone number; otherwise, the price comparison will be based on the statewide average for
the service based on MHDO data. Upon the enrollee’s request, the carrier must apply the
enrollee’s payment for the service toward the enrollee’s deductible and out-of-pocket maximum
as if obtained in-network. The carrier may require the enrollee to submit copies of bills and
proof of payment, and must provide enrollees with a downloadable or interactive online form for
this purpose.
4 See 24-A M.R.S. § 4318-A.
5 See 24-A M.R.S. § 4318-A(3) (referencing 24-A M.R.S. § 4302(1)(M)).
6 See 24-A M.R.S. § 4318-B.
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The full text of the law is available at:
http://www.mainelegislature.org/legis/bills/bills_128th/chapters/PUBLIC232.asp
September 20, 2017
Eric A. Cioppa
Superintendent of Insurance
NOTE: This Bulletin is intended solely for informational purposes. It is not intended to set forth legal
rights, duties, or privileges, nor is it intended to provide legal advice. Readers should consult applicable
statutes and rules and contact the Bureau of Insurance if additional information is needed.