ME Insurance Bulletin 464
New Law Governing Pet Insurance
STATE OF MAINE
DEPARTMENT OF PROFESSIONAL
AND FINANCIAL REGULATION
BUREAU OF INSURANCE
34 STATE HOUSE STATION
AUGUSTA, MAINE
04333-0034
Janet T. Mills
Governor
Anne L. Head
DPFR Commissioner
Timothy N. Schott
Acting Superintendent
PRINTED ON RECYCLED PAPER
O F F IC E S L O C A T ED A T 76 N O R T H ER N A V EN U E, G A R D IN ER, M A I N E 04345
www.maine.gov/insurance
Phone: (207) 624-8475 TTY: Please call Maine Relay 711 Consumer Assistance: 1-800-300-5000 Fax (207) 624-8599
Bulletin 464
New Law Governing Pet Insurance
On January 1, 2023, the Pet Insurance Act will take effect in Maine.1 The new law, which
is based on model language from the National Association of Insurance Commissioners, introduces
a set of requirements specifically designed for insurance policies that cover the accidents and
illnesses of pets. The Act includes various consumer protections, standardizes policy language,
and addresses issues unique to this kind of insurance. This bulletin alerts insurers to two particular
issues related to the new law: (1) waiting periods; and (2) review and return provisions.
i.
Waiting Periods
The Act allows the limited use of “waiting periods,” which are defined to mean the period
of time that must transpire before some or all coverage begins.2 Waiting periods can only be used
for new business, not renewal policies. Also, waiting periods are not allowed for accident-related
injuries or illnesses; for other claims, the waiting period cannot exceed thirty days.3
Waiting periods must be prominently disclosed before the purchase of a policy4 and
included in the policy terms5. Waiting periods may not exceed the limits set forth in the Act. Other
methods of achieving a waiting period, such as delaying the effective date of a policy for the sole
purpose of delaying coverage, are not permitted. Unless the applicant requests a delayed effective
date, insurers should bind coverage promptly after they are able to determine an applicant’s
eligibility for coverage.
1 24-A M.R.S. ch. 44 (§§ 3151-3161), enacted by P.L. 2021, c. 562 (L.D. 482).
2 See 24-A M.R.S. § 3153(10).
3 See id. § 3156(2).
4 See id. § 3155(7).
5 Id. § 3153(10).
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ii.
“Free Look” Requirement
The Act requires all policies to give insureds the right to examine their policy, to return it
for any reason within fifteen days after receipt, and to receive a full refund.6 A disclosure notifying
insureds of this right must appear on the first page of the policy.
This right only extends to “applicants,” that is, new insureds. It does not apply to renewal
policies. Renewals are governed by the cancellation control laws. Under 24-A M.R.S. § 3007(4),
if an insurer seeks to renew a policy on terms that are less favorable to the insured, then it must
give the insured advance notice. After receiving that notice, the insured has thirty days to cancel
the policy.
September 22, 2022
Timothy N. Schott
Acting Superintendent of Insurance
NOTE: This Bulletin is intended solely for informational purposes. It is not intended to set forth legal
rights, duties, or privileges, nor is it intended to provide legal advice. Readers should consult applicable
statutes and rules and contact the Bureau of Insurance if additional information is needed.
6 24-A M.R.S. § 3155(2).