ME Insurance Bulletin 483
Use of Aerial Imagery by Homeowners Insurers
STATE OF MAINE
DEPARTMENT OF PROFESSIONAL & FINANCIAL REGULATION
BUREAU OF INSURANCE
Office Location: 76 Northern Avenue, Gardiner, Maine 04345
Mailing Address: 34 State House Station, Augusta, Maine 04333
www.maine.gov/pfr/insurance
Phone: (207) 624-8475
TTY: Please Call Maine Relay 711
Consumer Assistance: 1-800-300-5000
Fax: (207) 624-8599
Janet T. Mills
Governor
Robert L. Carey
Superintendent
Joan F. Cohen
Commissioner
Bulletin 483
Use of Aerial Imagery by Homeowners Insurers
The Maine Bureau of Insurance has received inquiries and requests for hearings over the past two years related
to some homeowners insurers’ use of aerial imagery in making nonrenewal determinations.1 When used
appropriately, aerial imagery can expedite claims handling, save time, and provide a safe way of making
evaluations of property conditions.
While aerial imagery can provide benefits when used appropriately, its misuse can result in inaccurate decisions
and consumer confusion. The Bureau has received requests for hearings under the Maine Property Insurance
Cancellation Control Act (MPICCA)2 from homeowners who have received nonrenewal notices based primarily
or entirely on an insurer’s review of aerial imagery. In some instances, insurers have not informed homeowners
that a nonrenewal action is being taken based upon aerial imagery, and homeowners do not learn that aerial
imagery has been used until shortly before the date of a hearing.
In addition to not being aware of the use of aerial imagery, homeowners have complained that insurers’ notices
regarding the condition of the property have been too vague to act upon, that the image relied upon by the
insurer is not recent (some have been more than 18 months old), that the image does not clearly show damage
or disrepair, that the image shows the wrong structure or property, that homeowners are not provided copies of
the image, and that homeowners are not allowed to dispute the findings with the insurer without requesting a
hearing or filing a complaint with the Bureau.
Insurers are reminded that they should use due diligence when utilizing aerial imagery and ensure that any
action taken is based on accurate information. Insurers should keep in mind the following when using aerial
imagery for nonrenewals, cancellations, underwriting, claims handling, and similar activities:
1. Aerial Imagery, if Used, Should be Used as Only One Tool. Aerial imagery, in many instances,
should not be the only information utilized in decision-making. For example, blurry, older images
that appear to show staining or discoloration of shingles will usually not be enough, standing alone,
to prove that a roof must be replaced. If inconclusive aerial imagery leads to concerns, an insurer
should obtain recent, clear information, through a physical inspection or otherwise, to establish
whether there is an issue with the condition of a property that is substantial enough to determine the
insurability of the property.
1 As used in this bulletin, “aerial imagery” refers to photographs, videos, or other visual data captured using satellites, aircraft, drones,
or other aerial platforms.
2 24-A M.R.S. Chapter 41, Subchapter 5 (§§ 3048–3061).
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Printed on Recycled Paper
Offices Located as 76 Northern Avenue, Gardiner, Maine 04345
www.maine.gov/insurance
Phone: (207) 624-8475
TTY: Please Call Maine Relay 711
Consumer Assistance: 1-800-300-500
Fax: (207) 624-8599
2. Consumer Access to Imagery. If a homeowner requests a hearing under the MPICCA, they will be
entitled to view evidence relied upon by the insurer in making the nonrenewal or cancellation
determination. If the insurer uses aerial imagery as a basis for nonrenewal, it is best practice to
notify the homeowner before initiating the nonrenewal action, provide the homeowner with copies
of any aerial images used in taking the action, and allow the homeowner to provide updated
information or dispute the accuracy of the imagery used. Many hearing requests can be resolved
before the hearing when the homeowner is given an opportunity to provide more accurate
information to the insurer. Insurers are encouraged to issue loss control recommendations and
provide homeowners with reasonable time to make needed repairs before taking other action, such
as nonrenewal.
3. Insurers Should Consider the Age and Clarity of Aerial Imagery. As noted above, older aerial
imagery often will not accurately portray the current condition of property. When initiating a
nonrenewal action, insurers should be utilizing recent, accurate imagery. Under the MPICCA, the
burden is on the insurer to prove the reason for non-renewal. If a change to the insurability of the
property is asserted as a reason for nonrenewal, recent evidence will be required to meet this burden
of proof. Older imagery will often not be sufficient.
The Bureau urges insurers utilizing aerial imagery to keep these concerns in mind.
March 19, 2025
Robert L. Carey
Superintendent of Insurance