ME Insurance Bulletin 331
Coinsurance Disclosures
Bulletin 331
COINSURANCE DISCLOSURES
During the recent legislative session, Maine’s Joint Standing Committee on Insurance and Financial
Services considered a bill related to various issues affecting commercial insurance policies. L.D. 1192
would have required insurers to make written disclosures to policyholders providing examples of how
the coinsurance clause in the policy applies to the amount of coverage provided for covered equipment
or property. This bill resulted from a situation in which the policy amount was based on the expected
single maximum loss value of equipment owned by the insured, not on the total value of the
equipment insured. When a loss did occur, the policyholder discovered that the insurer would only pay
pro rata based on the amount carried over the amount required.
The committee voted this bill “Ought Not to Pass,” but did express its concern to the Bureau of
Insurance that policyholders do not understand coinsurance. The committee asked that the Bureau
convey this concern to Maine’s licensed commercial property insurers and take steps to educate the
public about the coinsurance concept and how it works in practice. The danger that the Committee
wants policyholders to avoid, and insurers to take steps to guard against, is that they are
underinsured because they have not had a clear explanation of coinsurance when applying for
coverage.
The Bureau encourages insurers issuing property policies to take steps to make the coinsurance as
clear as possible to applicants and policyholders. First, insurers should promptly review their
coinsurance provisions in light of the committee’s concerns and take steps, if necessary, either to
revise such provisions or to include separate disclosures with their policies, in each case with specific
illustrations showing how coinsurance works. Insurers should also consider applying the readability
standards set forth in 24-A M.R.S.A. §§ 2441 and 2443 to their coinsurance provisions in order to
reach lower Flesch scores. Insurers using forms filed by a designated advisory organization on behalf
of members and subscribers pursuant to section 2412(1)(C ) may rely on conforming policies or
endorsements. Second, insurers should make their producers aware of this issue and train them to
explain the coinsurance concept to applicants and policyholders in the simplest possible language and
with readily understandable examples.
September 15, 2005 _______________________________
Alessandro A. Iuppa
Superintendent of Insurance
NOTE: This bulletin is intended solely for informational purposes. It is not intended to set forth legal
rights, duties or privileges nor is it intended to provide legal advice. Readers are encouraged to
consult applicable statutes and regulations and to contact the Bureau of Insurance if additional
information is needed.