MI DIFS Bulletin 2019-12-INS
Negative Options and Coverage Roll-Ons _____________________________________
STATE OF MICHIGAN
DEPARTMENT OF INSURANCE AND FINANCIAL SERVICES
Bulletin 2019-12-INS
In the matter of:
Negative Options and Coverage Roll-Ons
_____________________________________/
Issued and entered
this 31st day of July 2019
by Anita G. Fox
Director
This bulletin supersedes Bulletin AD 72-02, issued June 30, 1972, which is hereby rescinded.
“Negative options” or “roll-ons” in the sale, issuance, or renewal of insurance include adding or changing any
coverage, including optional coverage, for which premium is charged to the insured and which becomes
effective unless the insured rejects the coverage. When an insurer uses a negative option or roll-on, it can
be confusing to a consumer, even when the insurer uniformly applies the changes to all of its policies. In
instances where an insurer fails to notify a consumer of an added or changed coverage, this practice may
constitute a violation of the Uniform Trade Practices Act, MCL 500.2001 et seq.
Insurers can avoid violations of the UTPA by providing written notice to policyholders each time there is a
change to the base policy and/or an endorsement, or when new endorsements are introduced. The notice
must clearly explain all changes to coverage as well as the premium impact to the policyholder. If optional
coverage and/or endorsements are added, the notice must include information on how the policyholder may
opt out of the coverage, and must provide adequate time for the policyholder to do so.
Any questions regarding this bulletin should be directed to:
Department of Insurance and Financial Services
Office of Insurance Rates and Forms
530 W. Allegan Street – 7th Floor
P.O. Box 30220
Lansing, Michigan 48909-7720
Toll Free: (877) 999-6442
/s/
____________________________
Anita G. Fox
Director