MI DIFS Bulletin 2020-29-INS
Insurance Licensee Obligations in Advising Consumers Under the No-Fault Law _______________________________________
STATE OF MICHIGAN
DEPARTMENT OF INSURANCE AND FINANCIAL SERVICES
Bulletin 2020-29-INS
In the matter of:
Insurance Licensee Obligations in
Advising Consumers Under the No-Fault Law
_______________________________________/
Issued and entered
this 2nd day of July 2020
by Anita G. Fox
Director
Public Acts 21 and 22 of 2019 made significant changes to Michigan’s no-fault insurance law. Under the
new law, Michigan drivers will have more choices to make, including what level of PIP medical coverage
and bodily injury liability coverage to purchase. These choices may have serious implications for drivers,
and it is vital that all consumers are presented with and understand the choices under the new law.
Often, a consumer’s first point of contact for insurance questions is a licensed insurance agent (producer),
solicitor, or counselor (collectively, “licensees”). Because the new law presents consumers with a variety of
choices that they have never before faced, licensees must be prepared to explain these choices clearly and
thoroughly, and must allow consumers to make selections that are right for them, their families, and their
budget.
Producers are reminded of their obligations under MCL 500.2116, including, among other things, the
obligation to provide eligible persons with quotations for all forms or types of insurance coverage offered by
the insurers the producer represents. Producers are prohibited from attempting to channel an eligible
person away from an insurer or insurance coverage with the purpose or effect of avoiding a producer’s
obligation to submit an application or an insurer's obligation to accept an eligible person. A producer who
fails to present and explain a person’s insurance choices, especially when the person has asked for
clarification, will be considered to be attempting to channel that person away from coverage. By way of
example, producers who tell customers that they only place unlimited or the lowest level of personal injury
protection (PIP) insurance, or who insist that all policyholders need an umbrella policy, are not acting in a
manner consistent with the purpose of PA 21 and 22: to provide choices to consumers based on their
individual insurance needs and budget.
Finally, all licensees are reminded that they are subject to the Unfair Trade Practices Act, MCL 500.2001
through MCL 500.2093, and that any misrepresentations or deceptive practices in assisting consumers with
their no-fault coverage will lead to administrative action.
Any questions regarding this Bulletin should be directed to:
Department of Insurance and Financial Services
Office of Insurance Licensing and Market Regulation
530 W. Allegan Street – 7th Floor
P.O. Box 30220
Lansing, Michigan 48909-7720
Toll-Free: (877) 999-6442
DIFS-Licensing@michigan.gov
/s/
______________________
Anita G. Fox
Director