Minn. R. 7411.0295
ADVERTISING RESTRICTIONS
Subpart 1. General restrictions. A driver education program must not: A. publish, advertise, or intimate that a driver's license is guaranteed or assured; B. advertise free instruction; C. duplicate or reproduce in whole or in part, for use in advertising, forms or examination material used by the state; D. use the word "state" in a sign or other medium of advertising, except as permitted in this part; E. advertise a location for instruction other than a licensed location or approved location; F. advertise any temporary location without identifying it as a temporary location and without also indicating the address of the program's permanent location; or G. distribute advertising material within 150 feet of a driver's license examination station, except as permitted in this part. Subp. 2. Advertising on test vehicles. Program instructors may appear at driver test locations operated by the state with a student scheduled for an examination, in a program vehicle on which appear the markings and signs required or authorized in part 7411.0850 . Subp. 3. Advertising in state driving manuals. Advertising for a driver education program contained in the department-produced Minnesota driver's manual is not subject to the distance restriction in subpart 1, item G. Subp. 4. Permitted statement. A program may use in its advertising or on forms, contracts, and other materials, one of the following phrases, as applicable: A. "This program is licensed by the Minnesota Department of Public Safety" if the program is a commercial driver's training school licensed by the Minnesota Department of Public Safety. B. "This program is approved by the Minnesota Department of Public Safety" if the program is a public program with a certificate of approval or a private program with a certificate of approval issued by the Minnesota Department of Public Safety.