ADVERTISING

All advertising must use the word "chiropractor" or "chiropractic" in the name of the clinic or incorporate it into the body of the advertisement as follows: A. all written advertisements must make the chiropractic reference in a print size or emphasis equal to the average print size or emphasis utilized in the rest of the advertisement; and B. all verbal advertisements must make the chiropractic reference in a form as audible as the rest of the advertisement.