Personal Biometric Data Prohibition

PURPOSE: This rule prohibits the use of an athlete’s or competitor’s personal biometric data without permission. (1) Licensees shall not purchase, sell, or use any personal biometric data of an athlete or competitor unless the licensee has received written permission from the athlete or competitor or the athlete’s or competitor’s representative. AUTHORITY: section 39(g) of Article III, Mo. Const., section 313.004, RSMo 2016, and sections 313.800–313.850, RSMo 2016 and Supp. 2025.* Original rule filed May 14, 2025, effective Nov. 30, 2025. *Original authority: 313.004, RSMo 1993, amended 1994, 2014, and 313.800-313.850, see Revised Statutes of Missouri, 2016 and Supp. 2025.