Specific Disclosure Requirements for Promotional Devices

PURPOSE: This rule is designed to set forth particular standards to ensure that disclosure of material information required under section 407.610, RSMo is not disclosed in such a way as to mislead or conceal it from the consumer. (1) All disclosures required under subsection 1 of section 407.610, RSMo, and rules 15 CSR 60-4.020–15 CSR 60-4.080, shall be printed in type no smaller in size than ten (10) point. (2) When disclosing the odds of winning a prize, award or gift, as required under subdivision (4) of subsection 1 of section 407.610, RSMo, the odds shall be disclosed as a statement of ratio of number of prizes available to be won to number of persons being solicited to participate in the promotional program. Examples are—1 in 100,000; 99,997 in 100,000. AUTHORITY: section 407.145, RSMo 1986.* Original rule filed Nov. 14, 1986, effective May 11, 1987. *Original authority: 407.145, RSMo 1986.