15 CSR 60-7.030
Omission of a Material Fact
PURPOSE: The attorney general administers
and enforces the provisions of the Merchandising Practices Act, Chapter 407, RSMo
(1986). This rule specifies acts and practices
that are deemed to be violative of section
407.020, RSMo (1986).
(1) A seller shall not omit any material fact in
an advertisement.
AUTHORITY: sections 407.020 and 407.145,
RSMo 1986.* Original rule filed June 25,
1990, effective Nov. 30, 1990.
*Original authority: 407.020, RSMo 1967, amended 1973,
1985, 1986 and 407.145, RSMo 1986.