Retail Price Labeling

PURPOSE: The attorney general administers and enforces the provisions of the Merchandising Practices Act, Chapter 407, RSMo (1986). This rule specifies acts and practices that are deemed to be violative of section 407.020, RSMo (1986). (1) A price label permanently imprinted on or affixed to a product or its container by the manufacturer or supplier, and not under the control of or instigated by the seller, or which is required to be attached to that product under federal law, need not be covered or obliterated when the seller’s current offering price is attached to, printed on or placed on a label, tag or sign accompanying the product, provided that no other price comparison based on that label is made by the seller. AUTHORITY: sections 407.020 and 407.145, RSMo 1986.* Original rule filed June 25, 1990, effective Nov. 30, 1990. *Original authority: 407.020, RSMo 1967, amended 1973, 1985, 1986 and 407.145, RSMo 1986.