20 CSR 400-5.305
Scope and Definitions for Military Sales Practices Regulation
PURPOSE: This rule sets out the scope of the military sales
practices regulation in 20 CSR 400-5.305 to 20 CSR 400-5.310 and
provides definitions to aid in the interpretation of the rules.
(1) Applicability of Rules. The rules in 20 CSR 400-5.305 to
20 CSR 400-5.310 are based upon the Military Sales Practices
Model Regulation adopted by the National Association of
Insurance Commissioners (NAIC), published July 2007, fulfilling
the intent of the Military Personnel Financial Services Act, Pub.
L. No. 109-290, section 3(1)(C) (2006).
(A) The rules in 20 CSR 400-5.305 to 20 CSR 400-5.310 apply
to insurers soliciting, offering to sell or selling any life or
annuity product, except those described in subsection (1)(B), to
a member of the United States Armed Forces, wherever located.
The rules shall be read together with Chapter 536, RSMo.
(B) The rules in 20 CSR 400-5.305 to 20 CSR 400-5.310 shall not
apply to solicitations or sales involving:
1. Credit insurance;
2. Group life insurance or group annuities where there
is no in-person, face-to-face solicitation of individuals by an
insurance producer or where the contract or certificate does
not include a side fund;
3. An application to the existing insurer that issued
the existing policy or contract when a contractual change
or a conversion privilege is being exercised; or, when the
existing policy or contract is being replaced by the same
insurer pursuant to a program filed with and approved by
the commissioner; or, when a term conversion privilege is
exercised among corporate affiliates;
4. Individual stand-alone health policies, including
disability income policies;
5. Contracts offered by Servicemembers’ Group Life
Insurance (SGLI) or Veterans’ Group Life Insurance (VGLI), as
authorized by 38 U.S.C. Section 1965 et seq.;
6. Life insurance contracts offered through or by a nonprofit military association, qualifying under Section 501(c)
(23) of the Internal Revenue Code (IRC), and which are not
underwritten by an insurer; or
7. Contracts used to fund:
A. An employee pension or welfare benefit plan that is
covered by the Employee Retirement and Income Security Act
(ERISA);
B. A plan described by Sections 401(a), 401(k), 403(b),
408(k) or 408(p) of the IRC, as amended, if established or
maintained by an employer and there is no in-person, face-toface solicitation of individuals by an insurance producer;
C. A government or church plan defined in Section 414
of the IRC, a government or church welfare benefit plan, or a
deferred compensation plan of a state or local government or
tax exempt organization under Section 457 of the IRC, if there
is no in-person, face-to-face solicitation of individuals by an
insurance producer;
D. A nonqualified deferred compensation arrangement
established or maintained by an employer or plan sponsor;
E. Settlements of or assumptions of liabilities associated
with personal injury litigation or any dispute or claim resolution
process; or
F. Prearranged funeral contracts.
(C) The rules in 20 CSR 400-5.305 to 20 CSR 400-5.310 shall
not apply to:
1. General advertisements, direct mail and Internet
marketing; and
2. Telephone marketing, provided the caller explicitly and
conspicuously discloses that the call concerns life insurance
and makes no statement that avoids the clear and unequivocal
statement that life insurance is the subject matter of the
solicitation.
3. Nothing in this subsection shall be construed to exclude
an insurer or insurance producer from 20 CSR 400-5.305
to 20 CSR 400-5.310 in any in-person, face-to-face meeting
established as a result of the marketing that is exempt under
this paragraph.
(D) Nothing herein shall be construed to abrogate the
ability of nonprofit organizations (and/or other organizations)
to educate members of the United States Armed Forces in
accordance with Department of Defense DoD Instruction
1344.07 – Personal Commercial Solicitation on DoD
Installations or successor directive.
(2) Definitions. As used in rules 20 CSR 400-5.305 to 20 CSR 4005.310 the following terms shall mean:
(A) “Active duty,” full-time duty in the active military service
of the United States and includes members of the reserve
component (National Guard and Reserve) while serving under
published orders for active duty or full-time training. The term
does not include members of the reserve component who
are performing active duty or active duty for training under
military calls or orders specifying periods of less than thirtyone (31) calendar days;
(B) “Department of Defense (DoD) Personnel,” all active
duty service members and all civilian employees, including
nonappropriated fund employees and special government
employees, of the Department of Defense;
(C) “Door to door,” a solicitation or sales method whereby
an insurance producer proceeds randomly or selectively from
household to household without prior specific appointment;
(D) “General advertisement,” an advertisement having as its
sole purpose the promotion of the reader’s or viewer’s interest
in the concept of insurance, or the promotion of the insurer or
the insurance producer;
(E) “Insurable needs,” the risks associated with premature
death taking into consideration the financial obligations and
immediate and future cash needs of the applicant’s estate and/
or survivors or dependents;
(F) “Insurer,” an insurance company required to be licensed
under the laws of this state to provide life insurance products,
including annuities;
(G) “Insurance producer,” a person required to be licensed
under the laws of this state to sell, solicit or negotiate life
insurance, including annuities;
(H) “Known” or “Knowingly,” depending on its use herein,
the insurance producer or insurer had actual awareness, or in
the exercise of ordinary care should have known, at the time
of the act or practice complained of, that the person solicited:
1. Is a service member; or
2. Is a service member with a pay grade of E-4 or below;
(I) “Life insurance,” insurance coverage on human lives
including benefits of endowment and annuities, and may
include benefits in the event of death or dismemberment
by accident and benefits for disability income and unless
otherwise specifically excluded, includes individually issued
annuities;
(J) “Military installation,” any federally owned, leased, or
operated base, reservation, post, camp, building, or other
facility to which service members are assigned for duty,
including barracks, transient housing, and family quarters;
(K) “MyPay,” a Defense Finance and Accounting Service
(DFAS) web-based system that enables service members to
process certain discretionary pay transactions or provide
updates to personal information data elements without using
paper forms;
(L) “Other military survivor benefits,” includes the following,
but is not limited to: the Death Gratuity, Funeral Reimbursement,
Transition Assistance, Survivor and Dependents’ Educational
Assistance, Dependency and Indemnity Compensation,
TRICARE Healthcare benefits, Survivor Housing Benefits
and Allowances, Federal Income Tax Forgiveness, and Social
Security Survivor Benefits;
(M) “Service member,” any active duty officer (commissioned
and warrant) or enlisted member of the United States Armed
Forces;
(N) “SGLI,” Servicemembers’ Group Life Insurance;
(O) “Side fund,” a fund or reserve that is part of or otherwise
attached to a life insurance policy (excluding individually
AND INSURANCE
issued annuities) by rider, endorsement or other mechanism
which accumulates premium or deposits with interest or by
other means. The term does not include:
1. Accumulated value or cash value or secondary
guarantees provided by a universal life policy;
2. Cash values provided by a whole life policy which are
subject to standard nonforfeiture law for life insurance; or
3. A premium deposit fund which:
A. Contains only premiums paid in advance which
accumulate at interest;
B. Imposes no penalty for withdrawal;
C. Does not permit funding beyond future required
premiums;
D. Is not marketed or intended as an investment; and
E. Does not carry a commission, either paid or calculated;
(P) “Specific appointment,” a prearranged appointment
agreed upon by both parties and definite as to place and time;
(Q) “United States Armed Forces,” all components of the
Army, Navy, Air Force, Marine Corps, and Coast Guard; and
(R) “VGLI,” Veterans’ Group Life Insurance.
AUTHORITY: sections 374.045, 375.934, and 375.936, RSMo 2000
and section 375.144, RSMo Supp. 2007.* Original rule filed Nov. 9,
2007, effective June 30, 2008.
*Original authority: 374.045, RSMo 1967, amended 1993, 1995; 375.934, RSMo 1959,
amended 1978, 1991; 375.936, RSMo 1959, amended 1967, 1969, 1971, 1976, 1978, 1983,
1991; and 375.144, RSMo 2005.