Mo. Rev. Stat. § 367.533
Pawn or pawnbroker title prohibited.
367.533. Pawn or pawnbroker title prohibited. — No business licensed pursuant to sections 367.500 to 367.530 shall use the terms "pawn" or "pawnbroker" in its title, business name or advertising.
(L. 1998 H.B. 1526 § 12)