19 MAC Pt. 1, R. 28.11
Limitation on Disclosure of Nonpublic Personal Financial Information to Non-
Cite as 19 Miss. Admin. Code Pt. 1, R. 28.11
Limitation on Disclosure of Nonpublic Personal Financial Information to Non-
affiliated Third Parties
A. Conditions for disclosure.
1. Except as otherwise authorized in this regulation, a licensee may not, directly or
through any affiliate, disclose any nonpublic personal financial information about
a consumer to a nonaffiliated third party unless:
a. The licensee has provided to the consumer an initial notice as required
under Section 5;
b. The licensee has provided to the consumer an opt out notice as required in
Section 8;
c. The licensee has given the consumer a reasonable opportunity, before it
discloses the information to the nonaffiliated third party, to opt out of the
disclosure; and
d. The consumer does not opt out.
2. Opt out definition: Opt out means a direction by the consumer that the licensees
not disclose nonpublic personal financial information about that consumer to a
nonaffiliated third party, other than as permitted by Sections 14, 15 and 16.
3. Examples of reasonable opportunity to opt out. A licensee provides a consumer
with a reasonable opportunity to opt out if:
a. By mail. The licensee mails the notices required in Paragraph (1) of this
subsection to the consumer and allows the consumer to opt out by mailing
a form, calling a toll-free telephone number or any other reasonable means
within thirty (30) days from the date the licensee mailed the notices.
b. By electronic means. A customer opens an on-line account with a licensee
and agrees to receive the notices required in Paragraph (1) of this
subsection electronically, and the licensee allows the customer to opt out
by any reasonable means within thirty (30) days after the date that the
customer acknowledges receipt of the notices in conjunction with opening
the account.
c. Isolated transaction with consumer. For an isolated transaction such as
providing the consumer with an insurance quote, a licensee provides the
consumer with a reasonable opportunity to opt out if the licensee provides
the notices required in Paragraph (1) of this subsection at the time of the
transaction and requests that the consumer decide, as a necessary part of
the transaction, whether to opt out before completing the transaction.
B. Application of opt out to all consumers and all nonpublic personal financial information.
1. A licensee shall comply with this section, regardless of whether the licensee and
the consumer have established a customer relationship.
2. Unless a licensee complies with this section, the licensee may not, directly or
through any affiliate, disclose any nonpublic personal financial information about
a consumer that the licensee has collected, regardless of whether the licensee
collected it before or after receiving the direction to opt out from the consumer.
C. Partial opt out. A licensee may allow a consumer to select certain nonpublic personal
financial information or certain nonaffiliated third parties with respect to which the
consumer wishes to opt out.