19 MAC Pt. 2, R. 1.03
Misleading Sales Presentation & Solicitation Statements, Representations and
Cite as 19 Miss. Admin. Code Pt. 2, R. 1.03
Misleading Sales Presentation & Solicitation Statements, Representations and
Illustrations Prohibited
1.03.1Section 1
No company or person shall in the sale or offering for sale of any life insurance policy or
contract of annuity do any of the following things:
A. Make any reference to a policy in such a manner as to misrepresent the true nature of the
life insurance or annuity contract involved.
B. State or represent that the prospective policyholder will receive the right to benefits
which are not a part of the policy itself or made an effective part of that contract by rider,
unless the statement or representation is accompanied by an adequate explanation as to:
1. The nature and source of the benefits to be proven at such time;
2. The conditions under which this would occur;
3. And the consideration therefor.
C. State or represent that only a limited number of persons or a limited class of persons will
be eligible to buy a particular kind of policy, unless such limitation is relatedto
recognized underwriting practices and is plainly stated in the policy.
D. Offer to sell any policy or contract (1) which is not approved for sale by the company
writing the same in the State of that company’s domicile or (2) which is in violation of
such state’s laws if approval is not required; or use any sales presentation, oral or visual,
which has not been submitted to and approved by the Commissioner of Insurance of the
State of Mississippi. All such submittals must be accompanied by a certificate of the
company that such sales presentation (1) is approved for use by the State of the
company’s domicile, or (2) if approval not be required by such state, is not in violation of
any laws or regulations of such jurisdiction.
E. State or represent that any coupon or pure endowment benefits are earnings on premiums
invested or that a coupon or pure endowment benefit in a policy is anything other than a
guaranteed insurance benefit for which a premium is being paid by the policyholder.
F. Make or issue any statements or representations to a prospective buyer of insurance or
annuity which are calculated to induce the belief that the premium paid creates a fund
which is withdrawable without reference to the cash surrender value or loan provisions of
the policy, in any manner other than that actually contained in the contract.
G. State or represent that the insurance company’s profits are derived from lapses,
surrenders, mortality savings or excess interest earnings.
H. Represent that the mere size of a life insurance company or its total insurance in force
necessarily affects either the solvency or the reliability of life insurance policiesor
annuity contracts issued by such company. Make or issue any statements or
representations of any kind respecting the financial standing or management ability of
any holding company, affiliated, parent or related corporation or associated enterprise.
I. Make any statement or representation, oral or written, which may lead to a prospective
buyer of a policy of life insurance or contract of annuity to reasonably believe that he is
purchasing stock in any company or that the purchase of such policy or contract will
entitle the prospect to acquire an option to buy stock in any company.
J. Make or issue statements which will tend to lead a prospective buyer to believe that he
will acquire a position similar to that of a stockholder of the company or state or
represent that policyholders are entitled to share in the company’s profits on a basis
similar to that of the stockholders.
K. Make any statement or representation relating to the growth patterns of the life insurance
industry or to the tax status of companies in a context which would reasonably be
understood to interest a prospect in the purchase of shares of stock in an insurance
company rather than in, or in addition to, the purchase of a life insurance policy.
L. Make any reference to a company’s “Investment Department”, “Insured Investment
Department” or similar terminology in such a manner as to imply that the policywas sold
or issued or is serviced by the investment department of the insurance company.
M. State or represent that the prospective policyholder will receive special or favored
treatment in the allowance and payment of dividends or shall receive dividends based
upon a percentage of the premium paid, or upon any stated percentage of the net gain
from operations of the company.
N. Make or issue statements or illustrations regarding the payment of future dividends which
may be misleading because they do not make it clearly apparent thatsaid dividends are
not guaranteed.
O. Make or issue statements or illustrations of projected future true dividends, or refunds of
any kind or nature on a policy unless such projections are calculated by arecognized
actuary based on the company’s own actuarial experience, or, where such company’s
experience is not credible, such projections are calculated by such actuary on the basis of
the experience of a company of comparable age, writing comparable lines of business and
having comparable assets and resources. Persons representing companieswhose board of
directors has not adopted a dividend scale shall make no projections, representations or
illustrations in reference to dividends.
P. Make any statement that projected dividends under a participating policy will be or can
be sufficient at any future time to assure the receipt of benefits, such as a paid-up policy
or the continuation of the basic contractual benefits, without the future paymentof
premiums, unless the statement is accompanied by an adequate explanation in writing as
to;
1. that benefits and coverage would be provided at such time, and,
2. the conditions under which this would occur.
Q. Make or issue, mail, deliver, publish or use any material of any kind or nature,such as
letters, resolutions of the board of directors, drafts or checks delivered in advance, or any
similar means of implying that a dividend of monetary return of any kind is being
declared or intended to be declared in advance.
R. Make or issue statements indicating that because a prospect has agreed tofurnish leads or
recommend the company or act as a “center of influence” for the company,he is entitled
to any type of life insurance benefits not available to all policyholders generally; or that
the purchase of the policy offered will entitle the holder to purchase or allocate a specific
number of other policies; or pay, allow or give, or offer to pay, allow or give, directly or
indirectly, any commission or other valuable consideration as a result of the sale of a life
insurance policy or annuity contract to any person for furnishing a lead, unless such
person is currently licensed in this state to sell life insurance.
S. Apply for a temporary life insurance license, intending at the time of application not to
qualify by written examination as a permanent life insurance agent, provided, however,
that this shall not prohibit the issuance of temporary licenses to persons entitled thereto.
T. Sponsor, for a temporary life insurance license, and individual whom the sponsor is not
in good faith considering to permanently contract with as an insurance agent.
1.03.2 Section 2
No insurance company, insurance agent, solicitor, nor insurance company representative shall as
a competitive or “twisting device”, inform any policyholder or prospective policyholder that any
insurance company was required to change a policyform or related material to comply with the
provisions of this regulation.
1.03.3Section 3
This chapter shall apply to acts and practices in the advertising, promotion, solicitation,
negotiation of or effecting the sale of life insurance. This chapter shall alsoapply to any act or
practice whether they involve the use of language disseminated by means of sales kits, policy
jackets or covers, letters, personal presentations, visual aids or any other sales media. This
regulation is not intended to be a determination that any act or practice not specified herein is in
conformance with any statutory provisions of this State.