Establishment of committees

Establishment of committees. Each city must have a general Retiree Attraction Committee to ensure the development of the following: A. Community Inventory/Assessment (amenities, shortages) B. Community Relations/Fundraising: The success of this program depends, to a large degree, on the support of churches, clubs, businesses, and local media. C. Marketing and Promotion: A successful candidate for program certification should have in place: (i). Marketing plan: The purpose of this plan is to focus on the type of retiree your community desires and how your program expects to achieve its goals. The plan should detail the mission, the target market, the competition, and analysis of your community’s strengths, weaknesses opportunities and threats, and the strategies your program will employ to attain its goals. (ii). Annual budget ($20,000 recommended for advertising, program materials and travel) (iii). Retiree attraction brochure (must be approved by State HMR office and HMR Advisory Committee before printing). (iv). Prospect package: While most cities will have some type of newcomers package, it is important that information sent to prospective retirees be relevant to their needs. Within 90 days of certification, the city must submit a complete retiree attraction package to the state office for approval (should include brochure, map, amenity brochures, available housing, and other as requested by potential retiree). D. Connectors/Ambassadors – A group of retirees to the community committed to assisting the local program in its effort in retiree attraction and relocation. Must set up program to train group on how to make calls/tours of potential retirees.