7 MAC Pt. 95
Enhancement Courses Pathway
Cite as 7 Miss. Admin. Code Pt. 95
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Title 7: Education K-12
Part 95: Enhancement Courses Pathway
I n tern ational Bu s in ess
Mississippi Department of Education
Program CIP: 52.1101
Course Code: 992308
Direct inquiries to
Denise Sibley, MEd
Angela Kitchens
Instructional Design Specialist
Program Coordinator
Research and Curriculum Unit
Office of Career and Technical Education
Mississippi State University
Mississippi Department of Education
P.O. Drawer DX
P.O. Box 771
Mississippi State, MS 39762
Jackson, MS 39205
662.325.2510
601.359.3461
E-mail: denise.sibley@rcu.msstate.edu
E-mail: akitchens@mde.k12.ms.us
Published by
Office of Career and Technical Education
Mississippi Department of Education
Jackson, MS 39205
Research and Curriculum Unit
Mississippi State University
Mississippi State, MS 39762
Robin Parker, Curriculum, Instruction, and Assessment Manager
Betsey Smith, Curriculum Manager
Jolanda Harris, Educational Technologist
Kristen Dechert, Editor
Amanda Bolan, Multimedia Specialist
The Research and Curriculum Unit (RCU), located in Starkville, MS, as part of Mississippi State University, was
established to foster educational enhancements and innovations. In keeping with the land grant mission of
Mississippi State University, the RCU is dedicated to improving the quality of life for Mississippians. The RCU
enhances intellectual and professional development of Mississippi students and educators while applying
knowledge and educational research to the lives of the people of the state. The RCU works within the contexts of
curriculum development and revision, research, assessment, professional development, and industrial training.
The Mississippi Department of Education, Office of Career and Technical Education does not discriminate on the
basis of race, color, religion, national origin, sex, age, or disability in the provision of educational programs and
services or employment opportunities and benefits. The following office has been designated to handle inquiries
and complaints regarding the non-discrimination policies of the Mississippi Department of Education: Director,
Office of Human Resources, Mississippi Department of Education, 359 North West Street, Suite 203, Jackson,
Mississippi 39201, 601.359.3511.
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Table of Contents
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Acknowledgments
The International Business curriculum was presented to the Mississippi Board of Education on October 22, 2010.
The following persons were serving on the state board at the time:
Dr. Tom Burnham, State Superintendent
Mr. William Harold Jones, Chair
Mr. Charles McClelland, Vice Chair
Ms. Kami Bumgarner
Mr. Howell “Hal” N. Gage
Dr. O. Wayne Gann
Mr. Claude Hartley
Ms. Martha “Jackie” Murphy
Ms. Rosetta Richards
Dr. Sue Matheson
Jean Massey, Associate Superintendent of Education for the Office of Career and Technical Education, at the
Mississippi Department of Education, assembled a taskforce committee to provide input throughout the
development of the International Business Curriculum Framework and Supporting Materials. Members of this
taskforce are as follows:
Dr. Diane Fisher, Associate Dean and Associate Professor, College of Education and Psychology, University
of Southern Mississippi, Hattiesburg, MS
Dr. Connie Forde, Professor, Instructional Systems and Workforce Development, Mississippi State
University, Starkville, MS
Ms. Selena Swartzfager, President, Mississippi Council on Economic Education, Jackson, MS
Also, special thanks are extended to the teachers who contributed teaching and assessment materials that are
included in the framework and supporting materials. Members who contributed are as follows:
Mr. Joe Anthony, Instructor, Business Technology, Clarksdale High School, Clarksdale, MS
Ms. Margaret Blue, Chair, Business Technology Department, Biloxi High School, Biloxi, MS
Ms. Virginia Cowart, Instructor, Business Technology, Fallin Career & Technology Center, Natchez, MS
Appreciation is expressed to the following professional, who provided guidance and insight throughout the
development process:
Ms. Barbara Travis, Executive Director, Mississippi World Trade Center, Jackson, MS
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Standards
Standards are superscripted in each unit and are referenced in the appendices. Standards in the International
Business Curriculum Framework and Supporting Materials are based on the following:
National Standards for Business Education
The National Standards for Business Education are a collection of national standards based on the
fundamental knowledge and skills needed to succeed in business. The international business standards of
the National Standards for Business Education focus on applying international concepts to other business
content areas. Copyright 2007. National Business Education Association.
Common Core State Standards Initiative
The Common Core State Standards provide a consistent, clear understanding of what students are
expected to learn, so teachers and parents know what they need to do to help them. The standards are
designed to be robust and relevant to the real world, reflecting the knowledge and skills that our young
people need for success in college and careers. With American students fully prepared for the future, our
communities will be best positioned to compete successfully in the global economy. Copyright 2010.
National Governors Association Center for Best Practices and Council of Chief State School Officers. All
rights reserved. States and territories of the United States as well as the District of Columbia that have
adopted the Common Core State Standards in whole are exempt from this provision and no attribution
to the National Governors Association Center for Best Practices and Council of Chief State School
Officers is required. Reprinted from http://www.corestandards.org/.
National Educational Technology Standards for Students
Reprinted with permission from National Educational Technology Standards for Students: Connecting
Curriculum and Technology, Copyright 2007, International Society for Technology in Education,
800.336.5191 (U.S. and Canada) or 541.302.3777 (International), iste@iste.org, www.iste.org. All rights
reserved. Permission does not constitute an endorsement by ISTE.
21st Century Skills and Information and Communication Technologies Literacy Standards
In defining 21st-century learning, the Partnership for 21st Century Skills has embraced five content and
skill areas that represent the essential knowledge for the 21st century: global awareness; civic
engagement; financial, economic, and business literacy; learning skills that encompass problem-solving,
critical-thinking, and self-directional skills; and Information and Communication Technology literacy.
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Preface
Secondary Career and Technical Education programs in Mississippi are faced with many challenges resulting from
sweeping educational reforms at the national and state levels. Schools and teachers are increasingly being held
accountable for providing true learning activities to every student in the classroom. This accountability is measured
through increased requirements for mastery and attainment of competency as documented through both
formative and summative assessments.
The courses in this document reflect the statutory requirements as found in Section 37-3-49, Mississippi Code of
1972, as amended (Section 37-3-46). In addition, this curriculum reflects guidelines imposed by federal and state
mandates (Laws, 1988, ch. 487, §14; Laws, 1991, ch. 423, §1; Laws, 1992, ch. 519, §4 eff. from and after July 1,
1992; Carl D. Perkins Vocational Education Act IV, 2007; and No Child Left Behind Act of 2001).
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International Business Executive Summary
Course Description
The International Business course is designed to introduce students to basic business operations surrounding
global trade. Competencies for this course focus on raising awareness of the interrelatedness of one country’s
political policies and economic practices on another; learning to improve international business relations through
appropriate communication strategies; understanding the global business environment; exploring basic concepts
underlying international finance, management, marketing, and trade relations; and identifying forms of business
ownership and international business opportunities.
Industry Certification
No industry certification is available for this course at this time.
Student Prerequisites
In order for students to be able to succeed in the entrepreneurship program, the following student prerequisites
are in place:
1. C or higher in English (the previous year)
2. C or higher in Pre-Algebra
3. Instructor approval
or
1. TABE Reading Score (Eighth grade or higher)
or
1. Instructor approval
Licensure Requirements
Educators that meet the requirements for endorsement codes 955, 956, or 952 are eligible to teach International
Business. For information on the requirements for obtaining an endorsement in 955, 956, or 952, refer to the
Mississippi Department of Education Office of Educator Licensure Guidelines and Clarification of Requirements for
Issuance of Career and Technical Education (Occupational Educator). This guide can be found on the Mississippi
Department of Education Office of Educator Licensure Web site under Vocational Guidelines
(http://www.mde.k12.ms.us/ed_licensure/post_secondary.html).
Professional Learning
The professional learning itinerary for the middle school or individual pathways can be found on the Mississippi
State University Research and Curriculum Unit’s Web site (http://www.rcu.msstate.edu/). If you have specific
questions about the content of each training session provided, please contact the Research and Curriculum Unit at
662.325.2510 and ask for a professional learning specialist.
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International Business Course Outline
One Carnegie Unit
Course Code: 992308
Unit Number
Unit Name
Hours
Foundations of International Business
Global Business Ownership and Entrepreneurship
The Global Business Environment
International Business Communication, Ethics, and Social Responsibility
International Management
International Marketing
International Finance
Total
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International Business Research Synopsis
Introduction
Most careers in international business are related to foreign trade. As international trade and foreign
investment continues to grow both nationally and in Mississippi, most careers will require employees to have the
skills and knowledge needed to work in an international setting. Both large and small and medium-sized
enterprises engage in international business to some degree. Although international business is often associated
with the business cluster, a course in international business could be beneficial to students in all career clusters.
Nearly 318,000 jobs in Mississippi depended on foreign trade and investment in 2008. Trade-related jobs
in the state grew five times faster than total employment between 2004 and 2008. In 2008, Mississippi sold
products in nearly 180 foreign markets (Business Roundtable, 2010). Mississippi jobs tied to trade include
wholesale and retail trade; manufacturing; transportation and warehousing; finance and insurance; information;
and professional, scientific, and technical services. Most internationally oriented jobs in the business cluster
involve marketing, sales, finance, operations, and strategic planning.
Occupational title
Employment
Projected
employment
Change
2011–2019
Mean annual
wage
(in dollars)
Number Percent
Management
123,516
133,087
9,571
8%
$22.15
Business and financial operations
44,934
53,811
8,877
20%
$20.08
Computer and mathematical
science
12,095
14,244
2,149
18%
$23.98
Sales and related
171,914
190,047
18,133
11%
$13.16
Production
110,242
118,064
7,822
7%
$14.31
Transportation and material
moving
101,972
108,775
6,803
7%
$14.25
Source: EMSI Complete Employment - First Quarter, 2011
Perkins IV Requirements
The International Business curriculum meets the Perkins IV requirement of ensuring that career and
technical programs strengthen the focus on responsiveness to the economy and are up-to-date with the needs of
business and industry. This course also develops high-demand skills within the context of foreign trade;
international economics; and diverse political, cultural and legal systems. International Business can be included as
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part of a sequence of courses for most Career and Technical Education (CTE) programs because it provides
students with challenging academic standards and relevant technical knowledge and skills they need to prepare for
further education and careers in current or emerging professions in the global environment (see Pathway Maps
below).
Entrepreneurship and Free Enterprise
An entire unit in the International Business curriculum is devoted to global business development and
entrepreneurship.
Pathway Maps
Management
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Business_Management_and_Administration/[S]_Management_[2008]_Career
_Pathway_Maps.pdf
Marketing
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Marketing/[S]_Marketing_[2008]_Career_Pathway_Maps.pdf
Engineering
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Science_Technology_Engineering_and_Mathematics/[S]_Engineering_[2009]_
Career_Pathway_Maps.pdf
Polymer Science http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Science_Technology_Engineering_and_Mathematics/[S]_Polymer_Science_[20
10]_Career_Pathway_Maps.pdf
Information
Technology
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Information_Technology/[S]_Information_Technology_[2009]_Career_Pathwa
y_Maps.pdf
Industrial
Maintenance
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Manufacturing/[S]_Industrial_Maintenance_[2009]_Career_Pathway_Maps.pd
f
Culinary Arts
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Hospitality_and_Tourism/[S]_Culinary_Arts_[2008]_Career_Pathway_Maps.pd
f
Health Sciences
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Health_Science/[S]_Health_Sciences_[2008]_Career_Pathway_Maps.pdf
Teacher
Academy
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Education_and_Training/[S]_Teacher_Academy_[2008]_Career_Pathway_Map
s.pdf
Digital Media
Technology
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Arts_Audio-
Video_Technology_and_Communications/[S]_Digital_Media_Technology_[2009]_Care
er_Pathway_Maps.pdf
HVAC
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Architecture_and_Construction/[S]_HVAC_[2009]_Career_Pathway_Maps.pdf
Construction
http://www.rcu.msstate.edu/Portals/1/Documents/Public/CUR/Curriculum/Career_Pa
thways/Architecture_and_Construction/[S]_Construction_Technology_(Carpentry)_[20
08]_Career_Pathway_Maps.pdf
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Curriculum Content
Summary of Standards
The standards to be included in the International Business curriculum are the Common Core standards for
English language arts and mathematics, 21st-century skills, the National Educational Technology Standards (NETS)
for Students, and The National Standards for Business Education. Combining these standards to create this
document will result in highly skilled, well-rounded students who are prepared to enter a secondary academic or
career and technical program of study. They will also be prepared to academically compete nationally as the
Common Core standards are designed to prep students for success in college and careers.
Academic Infusion
Suggested learning strategies in the International Business curriculum were developed with the Common
Core standards in mind. Skills associated with the language arts are enhanced through research and presentation
projects. The finance portion of this curriculum provides several opportunities for focus in mathematics, as it
requires several calculations and critical thinking. Additionally, analyzing economic data gives students experience
interpreting statistics and problem solving. The Common Core Crosswalk for International Business in Appendix E
shows the alignment of the Common Core standards to each unit.
Best Practices
Innovative Instructional Technologies
The International Business curriculum includes teaching strategies that incorporate current technology.
Students will conduct research using resources available on the Internet and use application software to analyze
data, write reports, and present information. To make use of the latest online communication tools, such as wikis,
blogs, and podcasts, the classroom teacher is encouraged to use a learning-management system, for example, the
Blackboard Content Management System, that introduces students to education in an online environment and
places the responsibility of learning on the student.
Differentiated Instruction
Students learn in a variety of ways. Some are visual learners, needing only to read information and study
it to succeed. Others are auditory learners, thriving best when information is read aloud to them. Still others are
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tactile learners, needing to participate actively in their learning experiences. Add the student’s background,
emotional health, and circumstances, and a very unique learner emerges. To address this, the International
Business curriculum is written to include several instructional methods by using the Understanding by Design
approach. This method of instructional design leads students to a deeper understanding of course material and
provides multiple opportunities for students to succeed in different ways. Many activities are graded by rubrics
that allow students to choose the type of products they will produce. By providing various teaching and
assessment strategies, students with various learning styles can succeed.
Career and Technical Education Student Organizations
Both the DECA and Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) are appropriate
student organizations for students interested in international business. DECA prepares emerging leaders and
entrepreneurs in marketing, finance, hospitality, and management in high schools and colleges around the globe.
FBLA is a business education association that prepares students for careers in business.
Conclusions
With 95% of the world’s consumers living outside the United States, engaging in international business is
one of the most important factors for a businessperson to consider in order to gain more financial strength and
stability for his or her company. Much of the U.S. economy is dependent on foreign trade and investment. A
course in international business will provide students with an understanding of the global work environment as
well as a better understanding of the impact international trade has on the economy.
Works Cited
Business Roundtable. (2010, January 1). Studies and Resources. Retrieved from Business Roundtable:
http://businessroundtable.org/studies-and-reports/trade-creates-jobs-for-mississippi/
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Professional Organizations
DECA
Central High School Bldg, Suite 202A
359 North West Street
P.O. Box 771
Jackson, MS 39205
Phone: 601.576.5010
Fax: 601.354.7788
http://www.deca.org/
Future Business Leaders of America
Central High School
359 North West Street
P.O. Box 771
Jackson, MS 39205-0771
Fax: 601.354.7788
Phone: 601.576.5011
http://www.fbla-pbl.org/
Phi Beta Lambda
500 Greymont Building, Suite H
P.O. Box 771
Jackson, MS 39205-0771
Phone:(601) 576-5011
Fax:(601) 354-7788
http://www.fbla-pbl.org/
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Using this Document
Unit Number and Title
Suggested Time on Task
An estimated number of clock hours of instruction that should be required to teach the competencies and
objectives of the unit. A minimum of 140 hr of instruction is required for each Carnegie unit credit. The curriculum
framework should account for approximately 75–80% of the time in the course.
Competencies and Suggested Performance Indicators
A competency represents a general concept or performance that students are expected to master as a
requirement for satisfactorily completing a unit. Students will be expected to receive instruction on all
competencies. The suggested performance indicators represent the enabling and supporting knowledge and
performances that will indicate mastery of the competency at the course level.
Suggested Teaching Strategies
This section of each unit indicates research-based strategies that can be used to enable students to master each
competency. Emphasis has been placed on strategies that reflect active learning methodologies. Teachers should
feel free to modify or enhance these suggestions based on needs of their students and resources available in order
to provide optimum learning experiences for their students.
Suggested Assessment Strategies
This section indicates research-based strategies that can be used to measure student mastery. Examples of
suggested strategies include rubrics, class participation, reflection, and journaling. Again, teachers should feel free
to modify or enhance these suggested assessment strategies based on local needs and resources.
Integrated Academic Topics, 21st-Century Skills, Information and Communication Technology Literacy
Standards, ACT College Readiness Standards, and Technology Standards for Students
This section identifies related academic topics as required in the Subject Area Testing Program in Algebra I, Biology
I, English II, and U.S. History from 1877, which are integrated into the content of the unit. Research-based teaching
strategies also incorporate ACT College Readiness standards. This section also identifies the 21st-century skills and
Information and Communication Technology Literacy skills. In addition, national technology standards for students
associated with the competencies and suggested objectives for the unit are also identified.
References
A list of suggested references is provided for each unit. The list includes some of the primary instructional
resources that may be used to teach the competencies and suggested objectives. Again, these resources are
suggested, and the list may be modified or enhanced based on needs and abilities of students and on available
resources.
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Unit 1: Foundations of International Business
Understandings and Goals
Enduring Understandings
In this unit, the student will:
•
Understand the role international business plays in shaping the global economy
•
Understand the impact international trade has on businesses at the local, state, national, and
international levels
Essential Questions
•
How are individuals affected by international business?
•
What factors influence a country’s decision to engage in international trade?
Vocabulary
Identify and review the unit vocabulary.
Culture
Domestic Business
Exports
Global Dependency
Globalization
Imports
International Business
Least Developed Country
Developing Country
Developed (Industrialized) Country
Trade Barriers
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Suggested Learning Experiences
Competency 1: Explain the role of international business. (DOK3, CCR3, CCR7, CCW2, CCW7, CCW8, CCW9, CCSL1, CCSL2, CCSL4,
CCSL6, CCL4, CCM3)
Suggested
Performance
Indicators
Suggested Teaching Strategies
Suggested
Assessment
Strategies
a. Identify
business
opportunities in
countries in
various levels of
economic
development. (A, C,
EN,EP, IB, MK)
a. Use the How Global is Your Portfolio lesson at
http://www.econedlink.org/lessons/index.php?lid=918&type=educator
to help students connect economics and geography as they investigate
global companies in the stock market.
Have students create a continuum line with least developed on one
end and most developed on the other end and developing in the
middle (this could be on a bulletin board). Determine which indicators
will be used to determine each level of development. Divide students
into two groups: less-developed countries and most developed
countries. Each group will need to find countries that fit into its
category. The number of countries a group finds will be dependent on
the total number of students in the class. Have students write each
country’s name on an index card. Have students draw a card from each
category. Have students write their names on the index card under the
country name. Have students research economic development in each
of their countries and have them place their countries along the
continuum line based on their levels of development. Have students
begin gathering information for a research report on their countries.
This research report will go into their portfolios (see Performance Task
below).
a. Observation,
Participation Rubric
Group Work
Assessment Rubric
Venture Ideas
Questionnaire
b. Identify
examples of
international
trade in the local
and state
communities. (C, EP,
EN, EP, IB, M, IT)
b. Visit the Mississippi World Trade Center Web site
http://www.mswtc.org/ and discuss resources that can be found at this
site. Have students identify local and state businesses that engage in
international trade and present their findings to the class. Have them
complete the reflection exercise.
b. Assessment
Rubric for Student
Reflections
Competency 2: Analyze how international business impacts business at all levels, including local, state,
national, and international levels. (DOK3, CCR3, CCR7, CCW2, CCW7, CCW8, CCW9, CCSL1, CCSL2, CCSL4, CCSL6, CCL4, CCM3)
Suggested
Performance
Indicators
Suggested Teaching Strategies
Suggested
Assessment
Strategies
a. Explain the
impact of
international
business activities
on the local,
regional, national,
and international
a. Use The Trading Game lesson at
http://www.econedlink.org/lessons/index.php?lid=855&type=educator
to teach how we gain from trade. Have students play The Trading
Game.
Students will report on historical developments to illustrate the past
experiences of the United States’ role in international trade and to
a. Observation,
Participation Rubric
Written Report
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levels. (C, CP, EP, EN, EP,
IB, M, IT, T1, T2, T3, T4, T5,
T6)
describe the impact of international business on local, regional, and
national levels. Have students prepare a graph representing total state
and national imports and exports over the past 12 months.
Assessment Rubric
b. Understand the
importance of
international
business and its
influence on
careers and
businesses at the
local, state,
national, and
international
levels. ( C, EP, EN, IT, IB,
MK, T1, T2, T3, T4, T5, T6)
b. Students will participate in mock interviews with key business
resource people from various cultures for specific careers and prepare
applications and other job application documents for various cultures.
b. Role Play or Skit
Assessment Rubric
Performance Task
Throughout the course, each student will be developing an international business portfolio. The portfolio will
consist primarily of a research report, an international business plan, and a code of ethics for a business. The
performance tasks in each unit build on one another, and by the end of the course, each student should have a
completed portfolio. Students should be encouraged to make improvements to the items in their portfolios as they
learn more about their topics and as they receive feedback.
Preliminary Research for Report on Countries
In this unit, you will begin researching two countries from each stage of development: least developed and most
developed. In the continuum line activity, you were assigned two countries—one developed and one least
developed.
Approach this research as if you are planning to do business in each country. At this phase of your report, you will
gather general information about the country for the Body section of your report. You can include information
about your country’s economic conditions, type of government, geographic location, demographics, and culture.
You need to organize this information under subtitles. At this point, include any information that you think is
useful. You will have the opportunity throughout this course to modify your report.
A good resource for finding this information is Global Edge (http://globaledge.msu.edu/). You may use other
resources as well.
Attachments for Performance Task
Use the Report Writing Format document and Report Rubric in Appendix A.
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Unit Resources
Book:
Dlabey, L., & Scott, J. (2008). International business (4th ed.). Mason, OH: South-Western Cengage Learning.
Online:
Aneki. (2011). http://www.aneki.com/ This site details county records and ratings information.
California Subject Examination for Teachers. (2005). Business subject matter requirements part I: Content domains
for subject matter understanding and skill in business. Retrieved from
http://www.cset.nesinc.com/PDFs/CS_business_SMR.pdf
Connecticut Department of Education. (2011). Business and finance technology education frameworks 2009
international business. Retrieved from http://www.sde.ct.gov/sde/cwp/view.asp?A=2678&Q=320804
EconEdLink. (2011). How global is your portfolio. Retrieved from
http://www.econedlink.org/lessons/index.php?lid=918&type=educator This engaging lesson challenges
students to connect economics and geography as they investigate global companies in the stock market.
globalEDGE.(2011). http://globaledge.msu.edu/ Created by the International Business Center at Michigan State
University, globalEDGE is an international business web portal with a wealth of information, insights, and
learning resources on global business activities.
Mississippi World Trade Center. (n.d.). http://www.mswtc.org/
National Business Education Association. (n.d.). Curriculum forum. http://nbea.org/newsite/curriculum/index.html
One World – Nations Online. (2011). http://www.nationsonline.org/oneworld/index.html
United Nations. Millennium development goals indicators. (n.d.). http://unstats.un.org/unsd/mdg/Data.aspx
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Unit 2: Global Business Ownership and
Entrepreneurship
Understandings and Goals
Enduring Understandings
In this unit, the student will:
•
Understand the benefits and risks of international business
•
Understand the role of small business and entrepreneurship in the global economy
Essential Questions
•
Why do businesses expand to the global marketplace?
•
What factors influence the method a company uses to get involved in international business?
Vocabulary
Identify and review the unit vocabulary.
Corporation
Direct Exporting
Foreign Direct Investment
Franchise
Indirect Exporting
Joint Venture
Licensing
Management Contract
Matchmaker Program
Microcredit
Multinational Company or Corporation (MNC)
Partnership
Sole Proprietorship
Turnkey Project
Wholly Owned Subsidiary
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Suggested Learning Experiences
Competency 1: Identify forms of business ownership and entrepreneurial opportunities. (DOK3, CCR3, CCR7,
CCR10, CCW2, CCW3, CCW4, CCW7, CCW8, CCW9, CCSL1, CCSL2, CCSL4, CCSL6, CCL5, CCM3)
Suggested Performance
Indicators
Suggested Teaching Strategies
Suggested Assessment
Strategies
a. Analyze various forms
of business ownership
(e.g., sole proprietorship,
corporation,
partnership) for different
international business
situations. (A, B, C, EP, EN, IB, M,
MK, T1, T2, T3, T4, T5, T6)
a. Discuss the various forms of business ownership and
advantages and disadvantages of each.
Provide students with a list of advantages and
disadvantages of sole proprietorships, partnerships,
and corporations. For each item in the list, have
students decide if it is an advantage or disadvantage of
a sole proprietorship, partnership, or corporation.
(Some items may be an advantage or a disadvantage of
more than one form of business organization.)
a. Advantages and
Disadvantages of Sole
Proprietorships,
Partnerships, and
Corporations Chart
b. Identify potential new
international business
ventures for locally
based companies. (A, B, C,
CO, CP, EP, EN, IT, IB, M, MK, T1, T2,
T3, T4, T5, T6)
b. Discuss with students the enterprises that have the
highest potential for growth: health care services,
environmental services, training and education, and
personal services. Invite a speaker who is
knowledgeable about international business
opportunities in Mississippi (i.e., executive director of
the Mississippi World Trade Center) to speak to the
class. Discuss the sections of a business plan.
Have students work in groups to identify three
specialties in each of the types of enterprises discussed
above. Have each student create his or her own
business based on the information he or she found.
Have students prepare the Business Description and
Organizational Structure sections of a business plan for
their portfolios (refer to the Performance Task Below).
b. Group Work Assessment
Rubric
Speaker Rubric
c. Differentiate between
low-risk and high-risk
methods for getting
involved in international
business. (A, B, C, CO, CP, EP, EN,
IT, IB, M, MK)
c. Discuss low-risk and high-risk methods for getting
involved in international business.
Have students create a graphic that orders the methods
for getting involved in international business based on
the level of risk (i.e., stair steps).
c. Drawing Rubric
Performance Task
Throughout the course, each student will be developing an International Business portfolio. The portfolio will
consist primarily of a research report, an international business plan, and code of ethics for a business. The
performance tasks in each unit build on one another, and by the end of the course, students should have a
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completed portfolio. Students should be encouraged to make improvements to the items in their portfolios as they
learn more about their topics and as they receive feedback.
Starting an International Business Plan
In this unit, you will begin gathering information for the Introduction and Analysis of the International Business
Situation sections of the international business plan that will go in your portfolio. In this unit, you will determine
the type of business you want to start based on the types of enterprises that have the highest potentials for
growth. Approach this task as if you are writing a business plan for the business you will be conducting in your two
foreign countries.
Attachments for Performance Task
Refer to the International Business Plan Format Guidelines and International Business Plan Rubric in Appendix A.
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Unit Resources
Books:
Dlabey, L., & Scott, J. (2008). International business (4th ed.). Mason, OH: South-Western Cengage Learning.
Allen, K., & Meyer, E. (2006). Entrepreneurship and small business management. Woodland Hills, CA:
Glencoe/McGraw-Hill.
Online:
California Subject Examination for Teachers. (2005). Business subject matter requirements part I: Content domains
for subject matter understanding and skill in business. Retrieved from
http://www.cset.nesinc.com/PDFs/CS_business_SMR.pdf
Connecticut Department of Education. (2011). Business and Finance Technology Education Frameworks 2009
International Business. Retrieved from http://www.sde.ct.gov/sde/cwp/view.asp?A=2678&Q=320804
Mississippi World Trade Center. (n.d.). http://www.mswtc.org/
National Business Education Association. (n.d.). Curriculum forum. http://nbea.org/newsite/curriculum/index.html
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Unit 3: The Global Business Environment
Understandings and Goals
Enduring Understandings
In this unit, the student will:
•
Understand the interrelatedness of the social, cultural, political, legal, and economic factors that shape
and impact the global business environment
•
Understand the relationship between the balance of trade and the import/export process
Essential Questions
•
How do social and cultural factors influence international business activities?
•
Why do some government regulations have the potential to discourage international trade?
•
What economic systems determine what to produce, how it is produced, and for whom it is produced in a
country?
Vocabulary
Identify and review the unit vocabulary.
Balance Of Trade
Democracy
Duty
Embargo
Export
Foreign Debt
Import
Infrastructure
Passport
Political System
Quota
Social Responsibility
Totalitarian
Trade Barriers
Visa
Work Visa
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Suggested Learning Experiences
Competency 1: Describe factors that shape and impact the international business environment. (DOK4,
CCR3, CCR7, CCR9, CCW2, CCW3, CCW7, CCW8, CCW9, CCSL1, CCSL4, CCL3, CCL4, CCL5, CCM3)
Suggested Performance
Indicators
Suggested Teaching Strategies
Suggested Assessment
Strategies
a. Identify distinctive
social and cultural
factors affecting
business activities (e.g.
time, workday,
workweek, schedules,
and holidays). ( C, CO, EP, EN,
IB, M, T1, T2, T3, T4, T5, T6)
a. Students will participate in a forum to compare and
contrast social roles of various cultures, e.g., time,
workday, workweek, schedules, and holidays.
a. Observation, Discussion
Rubric
b. Describe how trade
barriers, tariffs, quotas,
and taxation policies
affect choice of location
for companies operating
internationally. ( B, EP, IT, IB,
M, MK, T1, T2, T3, T4, T5, T6)
b. Explain how different people have different points of
view about specific government actions that affect
international business.
Have students research countries for which the United
States imposes economic sanctions and discuss their
findings in a group.
Mississippi World Trade Center:
http://www.mswtc.org/index.php, U.S. State
Department: http://www.state.gov, and The World
Bank: http://www.worldbank.org/
b. Observation, Discussion
Rubric
c. Recognize legal and
political factors that exist
between and among
countries and the impact
they have on
international business
investment. (A, B, CP, EP, EN, IT,
IB, T1, T2, T3, T4, T5, T6)
c. Have students research the country profiles of the
two countries they selected in Unit 1. Have them
identify potential political, social, and economic risks
and complete the Risk Assessment Activity in Appendix
A. Country profiles can be found at
http://www.state.gov.
Give students the opportunity to revise their research
papers if they find additional information.
c. Evaluate the career
project for content and
delivery.
Competency 2: Relate balance of trade concepts to the import/export process. (DOK4, CCR3, CCR7, CCW2, CCW3,
CCW5, CCW7, CCW8, CCW9, CCW10, CCSL1, CCSL4, CCL4, CCM3)
Suggested Performance
Indicators
Suggested Teaching Strategies
Suggested Assessment
Strategies
a. Analyze the
availability of resources
and economic potential
in various countries. (A, B,
C, CP, EP, EN, IT, IB, M, MK, T1, T2, T3,
T4, T5, T6)
a. Have students research the economic situation, labor
situation, availability of natural resources, and
infrastructure of the two countries they were assigned
in Unit 1. Have students analyze their findings and
recommend potential business ventures in their
countries. The information can be found at U.S. State
Department: http://www.state.gov and The World
a. Decision Rubric
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Bank: http://www.worldbank.org/
b. Identify goods and
services imported to or
exported from a country.
(A, B, C, CP, EP, EN, IT, IB, M, MK, T1,
T2, T3, T4, T5, T6)
b. Have students identify goods and services imported
to and exported from Mississippi to or from a foreign
country. Have students analyze this information and
determine which, if any, imports or exports pose a
threat to local businesses and report their findings.
Good resources for information are the Mississippi
World Trade Center (http://www.mswtc.org/index.php)
and http://export.gov/
b. Written Report
Assessment Rubric
c. Describe the role that
U.S. Customs and the
customs agencies of
other countries play in
international trade
activities. ( B, , EP, EN, IT, IB, M,
MK, T1, T2, T3, T4, T5, T6)
c. Have students visit the U.S. Customs and Border
Protection Web site (http://www.cbp.gov/) or The
Internationalist site
(http://www.internationalist.com/business/) and have
them list and discuss five interesting facts they
retrieved from this site.
c. Discussion Rubric
d. Explain the purpose of
international trade
agreements and treaties
(e.g., GATT, NAFTA). ( B, ,
EP, EN, IT, IB, M, MK, T1, T2, T3, T4,
T5, T6)
d. Discuss the purpose of the World Trade Organization
and have students visit the WTO Web site
(http://www.wto.org/index.htm) and find information
on Disputes by Agreement. Have them choose one of
the disputes and then read the detailed information
about the dispute and report their findings (see WTO
Dispute Settlement Worksheet in Appendix A).
d. Written Report
Assessment Rubric
Performance Task
Throughout the course, each student will be developing an International Business Portfolio. The portfolio will
consist primarily of a research report, an international business plan, and a code of ethics for a business. The
performance tasks in each unit build on one another, and by the end of the course, students should have a
completed portfolio. Students should be encouraged to make improvements to the items in their portfolios as they
learn more about their topics and as they receive feedback.
Update Business Plan and Report
Update your report and the Introduction and Analysis of International Business Situation sections of your business
plan with any new information you found while conducting research on the global business environment.
Attachments for Performance Task
Refer to the International Business Plan Format Guidelines in Appendix A.
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Book:
Dlabey, L., & Scott, J. (2008). International Business (4th ed.). Mason, OH: South-Western Cengage Learning.
Online:
California Subject Examination for Teachers. (2005). Business subject matter requirements part I: Content domains
for subject matter understanding and skill in business. Retrieved from
http://www.cset.nesinc.com/PDFs/CS_business_SMR.pdf
Connecticut Department of Education. (2011). Business and finance technology education frameworks 2009
international business. Retrieved from http://www.sde.ct.gov/sde/cwp/view.asp?A=2678&Q=320804
Mississippi World Trade Center. (n.d.). http://www.mswtc.org/
National Business Education Association. (n.d.). Curriculum forum. http://nbea.org/newsite/curriculum/index.html
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Unit 4: International Business Communication,
Ethics, and Social Responsibility
Understandings and Goals
Enduring Understandings
In this unit, the student will:
•
Understand the communication strategies necessary and appropriate for effective and profitable
international business relations
•
Understand the factors that define what is considered socially responsible and ethical and business
behavior in a global business environment
Essential Questions
•
How does communication in international business differ from communication in a domestic business?
•
What is the difference between ethics and social responsibility?
Vocabulary
Identify and review the unit vocabulary.
Body Language
Collectivism
Contexting
Cultural Baggage
Culture
Culture Shock
Ethics
Ethnocentrism
Host Country
Individualism
Social Responsibility
Subculture
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Suggested Learning Experiences
Competency 1: Apply communication strategies in international business relations. (DOK3, CCR6, CCR7, CCR9,
CCW1, CCW3, CCW5, CCW7, CCW8, CCW9, CCW10, CCSL1, CCSL1, CCSL2, CCSL3, CCSL4, CCSL6, CCL1, CCL2, CCL5)
Suggested Performance
Indicators
Suggested Teaching Strategies
Suggested Assessment
Strategies
a. Apply communication
strategies necessary and
appropriate for effective
and profitable
international business
relations. ( C, CO, EN, IB, M, MK,
T1, T2, T3, T4, T5, T6)
a. Have students take one of the cultural awareness
quizzes located at
http://www.kwintessential.co.uk/resources/culture-
tests.html
Discuss the importance of researching a country’s
culture, language, and traditions to avoid business
blunders. Read Cross-Cultural Business Blunders located
in Appendix A.
Have students research their countries’ cultures at
http://www.kwintessential.co.uk/resources/country-
profiles.html
Have students retake the cultural awareness quiz they
took earlier and write a reflection about what they
learned at
http://www.kwintessential.co.uk/resources/culture-
tests.html
a. Observation, Participation
Rubric
Assessment Rubric for
Student Reflections
Competency 2: Describe the factors that define what is considered socially responsible and ethical
business behavior in a global business environment. (DOK3, CCR6, CCR7, CCR9, CCW1, CCW3, CCW5, CCW7, CCW8, CCW9, CCW10,
CCSL1, CCSL1, CCSL2, CCSL3, CCSL4, CCSL6, CCL1, CCL2, CCL5)
Suggested Performance
Indicators
Suggested Teaching Strategies
Suggested Assessment
Strategies
a. Analyze factors that
affect ethical behavior
and their implications in
business decision
making. ( C, CO, IB, M, T1, T2, T3,
T4, T5, T6)
a. Discuss the factors that affect ethical behavior in
businesses.
Have students read an ethical dilemma case study and
have them determine if individual, social, or
organizational beliefs are being challenged. They could
have more than one belief in some case studies. Case
studies are located in Appendix A.
a. Case Study Assessment
Rubric
b. Understand
procedures for
developing a code of
ethics and apply ethical
codes to various
business situations. (B, C,
CO, EP, EN, IB, M, MK, T1, T2, T3, T4,
T5, T6)
b. Explain that a code of ethics is a written guide to
acceptable and ethical behavior as defined by an
organization and that codes of ethics vary between
countries because they are culture driven, making it
difficult for managers to adhere to a strict code of
ethics in each market.
Divide students into groups. Students research key
global ethical issues and the intercultural dimensions of
b. Observation,
Participation Rubric
Code of Ethics – Sample
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the United States and two other countries. Each group
drafts an international code of ethics based on its
findings. Have each group present its code to the class.
Ask group members to determine which codes would
be unacceptable for the countries they researched and
explain why. This website provides research on national
and organizational cultures. http://www.geert-
hofstede.com/hofstede_dimensions.php
Have the class compile an International Code of Ethics
based on the input from the class and discuss the
challenges with trying to create one global code of
ethics.
c. Identify issues related
to ethical and social
responsibility in the
global marketplace. (C, CO,
EP, EN, IB, M, MK, T1, T2, T3, T4, T5,
T6)
c. Explain that social responsibility involves
contributions a company makes to a country, such as
creating jobs and improving infrastructure. Social
responsibility is important for good business and
improving living conditions of a country’s people.
Have students analyze their chosen businesses for key
ethical issues. Have students list ways their companies
can show social responsibility in each of the areas of
education, employment, environment, and technology
in their two countries. Have students discuss the role
social responsibility plays in developing a code of
ethics.
c. Code of Ethics – Sample
Performance Task
Throughout the course, each student will be developing an International Business portfolio. The portfolio will
consist primarily of a research report, an international business plan, and a code of ethics for a business. The
performance tasks in each unit build on one another, and by the end of the course, students should have a
completed portfolio. Students should be encouraged to make improvements to the items in their portfolios as they
learn more about their topics and as they receive feedback.
Create a Code of Ethics
In this unit, you created a list of socially responsible contributions your company will make to each of your
countries and you analyzed key ethical issues in your chosen business.
Create a code of ethics for your business that addresses specific areas that need ethical guidance. Put your code of
ethics in the Appendix of your business plan. Be sure to take social responsibility into account as you create your
code(s).
As you progress through the units, you will be exposed to new online resources from which you may discover new
information about your countries. Modify your business plan, research report, and code of ethics whenever
necessary.
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Attachments for Performance Task
Refer to Code of Ethics – Sample in Appendix A.
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Unit Resources
Book:
Dlabey, L., & Scott, J. (2008). International business (4th ed.). Mason, OH: South-Western Cengage Learning.
Online:
California Subject Examination for Teachers. (2005). Business subject matter requirements part I: Content domains
for subject matter understanding and skill in business. Retrieved from
http://www.cset.nesinc.com/PDFs/CS_business_SMR.pdf
Connecticut Department of Education. (2011). Business and finance technology education frameworks 2009
international business. Retrieved from http://www.sde.ct.gov/sde/cwp/view.asp?A=2678&Q=320804
Itim International. (2009). Geert Hofstede cultural dimensions. Retrieved from http://www.geert-
hofstede.com/hofstede_dimensions.php
Kwintessential. (2010). How culturally aware are you? Retrieved from
http://www.kwintessential.co.uk/resources/culture-tests.html
Mississippi World Trade Center. (n.d.). http://www.mswtc.org/
National Business Education Association. (n.d.). Curriculum forum. Retrieved from
http://nbea.org/newsite/curriculum/index.html
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Unit 5: International Management
Understandings and Goals
Enduring Understandings
In this unit, the student will:
•
Understand why managers face special challenges in operations, human resources, and strategic
management in international business
Essential Questions
•
What factors influence production processes, operations, and managerial styles in international business?
Vocabulary
Identify and review the unit vocabulary.
Automated Production
Computerized Production
Cost of Living Index
Ethnocentric Approach
Expatriate Manager
Geocentric Approach
Inventory Control
Job Description
Manual Production
Operations Management
Outsourcing
Parent-Country Nationals
Polycentric Approach
Production Possibilities Schedule
Production Process
Regiocentric Approach
Repatriation
Third-Country Nationals
Supply Chain
Transformation
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Suggested Learning Experiences
Competency 1: Analyze special challenges in operations, human resources, and strategic management in
international business. (DOK3, CCR6, CCR7, CCR9, CCW2, CCW3, CCW5, CCW7, CCW8, CCW9, CCW10, CCSL1, CCSL2, CCSL3, CCSL4, CCSL6, CCL1, CCL2,
CCL5)
Suggested Performance
Indicators
Suggested Teaching Strategies
Suggested Assessment
Strategies
a. Describe the
production processes
used to create goods and
services in different
countries. (A, CO, CP, EP, EN, IT,
IB, M, MK, T1, T2, T3, T4, T5, T6)
a. Explain the production process, production methods,
and stages of production.
Have students complete Analyzing Global Production
Methods activity in Appendix A
a. Observation, Participation
Rubric
b. Identify the factors
that influence the
application of
managerial styles in
different countries. (C, CO,
EN, IT, IB, M, MK, T1, T2, T3, T4, T5,
T6)
b. Have students take the Managerial Style Quiz in
Appendix A. After they have taken the quiz, have them
read the business protocol for each of their countries at
http://www.kwintessential.co.uk/resources/country-
profiles.html and then retake the quiz keeping in mind
what they learned about their countries. Have students
discuss if their managerial styles changed.
b. Observation,
Participation Rubric
c. Describe how
compensation and
employee benefits differ
in various cultures. (A, B, C,
CO, CP, EP, EN, IB, M, MK, T1, T2, T3,
T4, T5, T6)
c. Point out that how employees are compensated is
based on different factors in different countries.
Indicate that employee compensation should be
culturally sensitive to local conditions.
Ask students to contrast compensation packages for U.
S. citizens working abroad with compensation packages
for nationals.
c. Assess students’
knowledge through a
summative assessment
using a classroom response
system and/or Blackboard.
d. Identify how
differences in
occupational health and
safety standards impact
the conduct of business
internationally. (B, C, EP, EN,
IB, M, T1, T2, T3, T4, T5, T6)
d. Discuss the importance of abiding by the
international health and safety policy so that
international trade and trade rules maximize health
benefits and minimize health risks, especially for poor
and vulnerable populations.
Have students research international health and safety
regulations on the Internet. The World Health
Organization Web site (http://www.who.int/en/) is a
good source of information. Have students work in
groups to discuss the relationships among international
health and safety, social responsibility, and a code of
ethics. Have students complete the Reflection Exercise
in Appendix A.
d. Reflection Exercise
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Performance Task
Throughout the course, each student will be developing an International Business portfolio. The portfolio will
consist primarily of a research report, an international business plan, and a code of ethics for a business. The
performance tasks in each unit build on one another, and by the end of the course, students should have a
completed portfolio. Students should be encouraged to make improvements to the items in their portfolios as they
learn more about their topics and as they receive feedback.
Upate Business Plan – Section IV. Planned Operation of the Proposed Business/Product/Service
In this unit, you began gathering information for Section IV of the international business plan that will go in your
portfolio. Put this information in the appropriate location in Section IV of the international business plan. Update
your code of ethics and report if necessary.
Attachments for Performance Task
Refer to the International Business Plan Format Guidelines and International Business Plan Rubric in Appendix A.
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Unit Resources
Book:
Dlabey, L. & Scott, J. (2008). International business (4th ed.). Mason, OH: South-Western Cengage Learning.
Online:
California Subject Examination for Teachers. (2005). Business subject matter requirements part I: Content domains
for subject matter understanding and skill in business. Retrieved from
http://www.cset.nesinc.com/PDFs/CS_business_SMR.pdf
Connecticut Department of Education. (2011). Business and finance technology education frameworks 2009
international business. Retrieved from http://www.sde.ct.gov/sde/cwp/view.asp?A=2678&Q=320804
Kwintessential. (2010). Country profiles – Global guide to culture, customs and etiquette. Retrieved from
http://www.kwintessential.co.uk/resources/country-profiles.html
Mississippi World Trade Center. (n.d.). http://www.mswtc.org/
National Business Education Association. (n.d.). Curriculum forum. Retrieved from
http://nbea.org/newsite/curriculum/index.html
World Health Organization. (2011). Countries. Retrieved from http://www.who.int/countries/en/
World Health Organization. (2005). International health regulations (2nd ed.). Retrieved from
http://whqlibdoc.who.int/publications/2008/9789241580410_eng.pdf
Mississippi CTE Unit Plan Resource
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Unit 6: International Marketing
Understandings and Goals
Enduring Understandings
In this unit, the student will:
•
Understand how social, cultural, technological, and geographic factors influence consumer buying
behavior in different cultures
•
Understand how marketing elements need to be adapted for international marketing efforts
•
Understand how cultural differences may affect the way a product is advertised and/or marketed in
different countries
Essential Questions
•
In what way do social, cultural, technological, and geographic factors influence how a company markets
its product or service in an international setting?
Vocabulary
Identify and review the unit vocabulary.
Absolute Advantage
Comparative Advantage
Consumer Market
Demographics
Distribution
International Marketing
Market
Market Segment
Marketing Mix
Organizational Market (Commercial Market, Business-to-Business Market)
Target Market
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Suggested Learning Experiences
Competency 1: Apply marketing concepts to international business situations. (DOK3, CCR4, CCR5, CCR6, CCR7, CCR9,
CCW1, CCW2, CCW3, CCW4, CCW5, CCW7, CCW8, CCW9, CCW10, CCSL1, CCSL1, CCSL2, CCSL3, CCSL4, CCSL6, CCL1, CCL2, CCL5)
Suggested Performance
Indicators
Suggested Teaching Strategies
Suggested Assessment
Strategies
a. Describe how a
company markets a
product or service in
other countries. ( C, CP, EP,
EN, IB, MK, T1, T2, T3, T4, T5, T6)
a. Have students compare and contrast international
marketing and domestic marketing using a Venn
Diagram.
a. Venn Diagram Rubric
b. Illustrate how social,
cultural, technological,
and geographic factors
influence consumer
buying behavior in
different countries. (CO, CP,
EP, EN, IT, IB, MK, T1, T2, T3, T4, T5,
T6)
b. Have students research political, economic, social,
and technological changes taking place in the world and
how those changes could affect consumer buying
behavior in the regions affected. Have students identify
what impact this would have on the marketing activities
of industries that have products in that region or wish
to enter the market in that region. Where possible,
collect relevant statistics and details of the source of
the information. The examples you use and the sources
of information can be either local or international.
b. Evaluate research for
content and appearance
c. Describe how the
marketing-mix elements
need to be adapted for
international marketing
efforts. (CO, IB, MK, T1, T2, T3, T4,
T5, T6)
c. Have students select a magazine advertisement or
television commercial. Based on their analysis of the
ad, have them describe what the company is doing for
each component of the marketing mix. Have students
indicate which component of the marketing mix would
have to be adapted and why in order to market that
product in their two countries.
c. Observation, Participation
Rubric
d. Explain how the
marketing research
process differs in an
international application.
(CP, EP, EN, IT, IB, MK, T1, T2, T3, T4,
T5, T6)
d. Have students conduct an Internet search related to
international market research and locate a Web site
that would be useful for companies planning to engage
in international business. Have them write an
explanation of how the site’s contents might be useful.
d. Evaluate the career
project for content and
delivery.
Performance Task
Throughout the course, each student will be developing an International Business portfolio. The portfolio will
consist primarily of a research report, an international business plan, and a code of ethics for a business. The
performance tasks in each unit build on one another, and by the end of the course, students should have a
completed portfolio. Students should be encouraged to make improvements to the items in their portfolios as they
learn more about their topics and as they receive feedback.
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Update Business Plan – Section IV. Planned Operation of the Proposed Business/Product/Service
(cont.)
In this unit, you gathered more information for Section IV of the international business plan that will go into your
portfolio. Put this information in the appropriate location in Section IV of the international business plan.
At this point, you may decide that you will not be able to market your product in both of your countries. If this is
the case, prepare a statement outlining why you have chosen not to market your product in certain countries.
Attachments for Performance Task
Refer to the International Business Plan Format Guideline and International Business Plan Rubric in Appendix A.
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Unit Resources
Book:
Dlabey, L., & Scott, J. (2008). International business (4th ed.). Mason, OH: South-Western Cengage Learning.
Web sites:
Aneki. (2011). http://www.aneki.com/ This site details county records and ratings information.
California Subject Examination for Teachers. (2005). Business subject matter requirements part I: Content domains
for subject matter understanding and skill in business. Retrieved from
http://www.cset.nesinc.com/PDFs/CS_business_SMR.pdf
Connecticut Department of Education. (2011). Business and finance technology education frameworks 2009
international business. Retrieved from http://www.sde.ct.gov/sde/cwp/view.asp?A=2678&Q=320804
EconEdLink. (2011). How global is your portfolio? Retrieved from
http://www.econedlink.org/lessons/index.php?lid=918&type=educator This engaging lesson challenges
students to connect economics and geography as they investigate global companies in the stock market.
globalEDGE. (2011). http://globaledge.msu.edu/ Created by the International Business Center at Michigan State
University, globalEDGE is an international business web portal with a wealth of information, insights, and
learning resources on global business activities.
Kwintessential. (2010). Country profiles – Global guide to culture, customs and etiquette. Retrieved from
http://www.kwintessential.co.uk/resources/country-profiles.html
Mississippi World Trade Center. (n.d.). http://www.mswtc.org/
National Business Education Association. (n.d.). Curriculum forum. Retrieved from
http://nbea.org/newsite/curriculum/index.html
United Nations. (n.d.). Millennium development goals indicators. Retrieved from
http://unstats.un.org/unsd/mdg/Data.aspx
Mississippi CTE Unit Plan Resource
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Unit 7: International Finance
Understandings and Goals
Enduring Understandings
In this unit, the student will:
•
Understand how foreign exchange rates affect companies engaged in international business
•
Be able to identify risks associated with international trade
Essential Questions
•
Why does the value of currency vary from country to country?
•
What financial risks are associated with international business?
Vocabulary
Identify and review the unit vocabulary.
Currency Option
Exchange Controls
Exchange Rate
Floating Exchange Rate
Foreign Exchange
Foreign Exchange Market
Hard Currency
Interest Rate
International Monetary Fund (IMF)
Micro Country Risks
Soft Currency
World Bank
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Suggested Learning Experiences
Competency 1: Explain the role, importance, and concepts of international finance and risk
management. (DOK3, CCR7, CCW3, CCW3, CCW5, CCW7, CCW8, CCW9, CCW10, CCSL2, CCSL4, CCSL6)
Suggested Performance
Indicators
Suggested Teaching Strategies
Suggested Assessment
Strategies
a. Explain the role of
money and currency
systems in international
business. (A, CP, EP, EN, IB, M,
T1, T2, T3, T4, T5, T6)
a. Discuss the three main purposes that money serves.
Have students complete the activity Identifying the
Function of Money in Appendix A
a. Evaluate the activity
Analyzing International
Business Risks
b. Explain factors that
affect the value of
currency. (A, CP, EP, EN, IB, M,
T1, T2, T3, T4, T5, T6)
b. Discuss factors that affect the value of currency.
Have students complete the activity Analyzing Factors
Affecting Foreign Exchange in Appendix A
b. Evaluate the activity
Analyzing Factors Affecting
Foreign Exchange
c. Identify risks
associated with
international trade. (A, CP,
EP, EN, IB, M, T1, T2, T3, T4, T5, T6)
c. Have students complete the activity Analyzing
International Business Risks
c. Evaluate the activity
Analyzing International
Business Risks
Performance Task
Throughout the course, each student will be developing an International Business portfolio. The portfolio will
consist primarily of a research report, an international business plan, and a code of ethics for a business. The
performance tasks in each unit build on one another, and by the end of the course, students should have a
completed portfolio. Students should be encouraged to make improvements to the items in their portfolios as they
learn more about their topics and as they receive feedback.
Complete Portfolio
Research the political, economic, and social risks associated with doing business in each of your countries. Include
charts and data tables when necessary to back up your information.
Complete your report and international business plan.
Attachments for Performance Task
Refer to the International Business Plan Format Guidelines, International Business Plan Rubric, Report Writing
Format, and Report Rubric in Appendix A.
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Unit Resources
Books:
Dlabey, L., & Scott, J. (2008). International business. (4th ed.). Mason, OH: South-Western Cengage Learning.
Online:
Aneki. (2011). http://www.aneki.com/ This site details county records and ratings information.
California Subject Examination for Teachers. (2005). Business subject matter requirements part I: Content domains
for subject matter understanding and skill in business. Retrieved from
http://www.cset.nesinc.com/PDFs/CS_business_SMR.pdf
Connecticut Department of Education. (2011). Business and finance technology education frameworks 2009
international business. Retrieved from http://www.sde.ct.gov/sde/cwp/view.asp?A=2678&Q=320804
EconEdLink. (2011). How global is your portfolio? Retrieved from
http://www.econedlink.org/lessons/index.php?lid=918&type=educator This engaging lesson challenges
students to connect economics and geography as they investigate global companies in the stock market.
globalEDGE. (2011). http://globaledge.msu.edu/ Created by the International Business Center at Michigan State
University, globalEDGE is an international business web portal with a wealth of information, insights, and
learning resources on global business activities.
Kwintessential. (2010). Country profiles – Global guide to culture, customs and etiquette. Retrieved from
http://www.kwintessential.co.uk/resources/country-profiles.html
Mississippi World Trade Center. (n.d.). http://www.mswtc.org/
National Business Education Association. (n.d.). Curriculum forum. Retrieved from
http://nbea.org/newsite/curriculum/index.html
United Nations. (n.d.). Millennium development goals indicators. Retrieved from
http://unstats.un.org/unsd/mdg/Data.aspx
World Bank. (2011). http://www.worldbank.org/
Mississippi CTE Unit Plan Resource
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Student Competency Profile
Student Name: ___________________________________________
This record is intended to serve as a method of noting student achievement of the competencies in each unit. It
can be duplicated for each student, and it can serve as a cumulative record of competencies achieved in the
course.
In the blank before each competency, place the date on which the student mastered the competency.
Unit 1: Foundations of International Business
1. Explain the role of international business. (DOK3, CCR3, CCR7, CCW2, CCW7, CCW8, CCW9, CCSL1, CCSL2, CCSL4,
CCSL6, CCL4, CCM3)
2. Analyze how international business impacts business at all levels, including local, state,
national, and international. (DOK3, CCR3, CCR7, CCW2, CCW7, CCW8, CCW9, CCSL1, CCSL2, CCSL4, CCSL6, CCL4, CCM3)
Unit 2: Global Business Ownership and Entrepreneurship
1. Identify forms of business ownership and entrepreneurial opportunities. (DOK3, CCR3, CCR7,
CCR10, CCW2, CCW3, CCW4, CCW7, CCW8, CCW9, CCSL1, CCSL2, CCSL4, CCSL6, CCL5, CCM3)
Unit 3: The Global Business Environment
1. Describe factors that shape and impact the international business environment. (DOK4,
CCR3, CCR7, CCR9, CCW2, CCW3, CCW7, CCW8, CCW9, CCSL1, CCSL4, CCL3, CCL4, CCL5, CCM3)
2. Relate balance of trade concepts to the import/export process. (DOK4, CCR3, CCR7, CCW2, CCW3,
CCW5, CCW7, CCW8, CCW9, CCW10, CCSL1, CCSL4, CCL4, CCM3)
Unit 4: International Business Communication, Ethics, and Social Responsibility
1. Apply communication strategies in international business relations (DOK3, CCR6, CCR7, CCR9, CCW1,
CCW3, CCW5, CCW7, CCW8, CCW9, CCW10, CCSL1, CCSL1, CCSL2, CCSL3, CCSL4, CCSL6, CCL1, CCL2, CCL5)
2. Describe the factors that define what is considered socially responsible and ethical
business behavior in a global business environment. (DOK3, CCR6, CCR7, CCR9, CCW1, CCW3, CCW5, CCW7,
CCW8, CCW9, CCW10, CCSL1, CCSL1, CCSL2, CCSL3, CCSL4, CCSL6, CCL1, CCL2, CCL5)
Unit 5: International Management
1. Analyze special challenges in operations, human resources, and strategic management
in international business. (DOK3, CCR6, CCR7, CCR9, CCW2, CCW3, CCW5, CCW7, CCW8, CCW9, CCW10, CCSL1, CCSL2,
CCSL3, CCSL4, CCSL6, CCL1, CCL2, CCL5)
Unit 6: International Marketing
1. Apply marketing concepts to international business situations. (DOK3, CCR4, CCR5, CCR6, CCR7, CCR9,
CCW1, CCW2, CCW3, CCW4, CCW5, CCW7, CCW8, CCW9, CCW10, CCSL1, CCSL1, CCSL2, CCSL3, CCSL4, CCSL6, CCL1, CCL2, CCL5)
Unit 7: International Finance
1. Explain the role, importance, and concepts of international finance and risk
management. (DOK3, CCR7, CCW3, CCW3, CCW5, CCW7, CCW8, CCW9, CCW10, CCSL2, CCSL4, CCSL6)
Mississippi CTE Unit Plan Resource
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Appendix A: Activities and Rubrics
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Analyzing Factors Affecting Foreign Exchange
For each of the following international activities, indicate whether the value of the country’s currency
would increase or decrease by putting a check mark in the appropriate column. If you cannot determine
the effect the activity would have on the currency, put a check mark in the last column.
Increase
Decrease
Unable to
Determine
A nation imports more than it exports.
Interest rates in a country rise.
A new president is elected in a country.
A nation’s inflation rate drops.
The exports for a country increase as a result of
technology.
The military seizes control of the government and
takes over major industries.
New tourist attractions and international publicity
increase international tourism by over one million
people.
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Analyzing Global Production Methods
Locate an online article about production activities (such as robotics, quality control, inventory
management). Use this article to provide the following information and to answer the
questions below. If possible, attach the article or a copy of it to this sheet.
Title of article __________________________________________________________________
Author ________________________________________________________________________
Source of article ________________________________________________________________
Date _________________________________________________________________________
1. Provide a brief summary of the information in the article.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
2. What are possible benefits of this information for a company?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
3. What are possible risks that the company may face in this situation?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
4. How might this information affect the company’s global business success?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
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Analyzing International Business Risks
Directions: For each of the following situations, place a check mark in the appropriate column
to identify whether the situation is an example of a political risk, social risk, or economic risk.
Political Risk
Social Risk
Economic
Risk
Changes in consumer spending in a nation due
to reduced employment opportunities
New business regulations that require all food
packages to list the potential dangers of
ingredients
Religious beliefs in a country that do not allow
people to eat certain foods
A trade deficit of a nation that reduces the
value of its currency
Traditions in a country that encourage family
members to work for the family business
Frequent changes in the government ruling
party in a nation
Import taxes that discourage buying foreign-
made goods
Changes in the buying power of a nation's
currency
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Assessment Rubric for Student Reflections
Levels
Criteria
Reflective
Practitioner
Clarity: The language is clear and expressive. The reader can create a mental picture of
the situation being described. Abstract concepts are explained accurately. Explanation of
concepts makes sense to an uninformed reader.
Relevance: The learning experience being reflected upon is relevant and meaningful to
student and course learning goals.
Analysis: The reflection moves beyond simple description of the experience to an analysis
of how the experience contributed to student understanding of self, others, and/or
course concepts.
Interconnections: The reflection demonstrates connections between the experience and
material from other courses, past experiences, and/or personal goals.
Self-criticism: The reflection demonstrates ability of the student to question his or her
own biases, stereotypes, preconceptions, and/or assumptions and define new modes of
thinking as a result.
Aware
Practitioner
Clarity: Minor, infrequent lapses in clarity and accuracy.
Relevance: The learning experience being reflected upon is relevant and meaningful to
student and course learning goals.
Analysis: The reflection demonstrates student attempts to analyze the experience but
analysis lacks depth.
Interconnections: The reflection demonstrates connections between the experience and
material from other courses, past experience, and/or personal goals.
Self-criticism: The reflection demonstrates ability of the student to question his or her
own biases, stereotypes, and preconceptions.
Reflection
Novice
Clarity: There are frequent lapses in clarity and accuracy.
Relevance: Student makes attempts to demonstrate relevance, but the relevance is
unclear to the reader.
Analysis: Student makes attempts at applying the learning experience to understanding
of self, others, and/or course concepts but fails to demonstrate depth of analysis.
Interconnections: There is little to no attempt to demonstrate connections between the
learning experience and previous other personal and/or learning experiences.
Self-criticism: There is some attempt at self-criticism, but the self-reflection fails to
demonstrate a new awareness of personal biases, and so forth.
Unacceptable
Clarity: Language is unclear and confusing throughout. Concepts are either not discussed
or are presented inaccurately.
Relevance: Most of the reflection is irrelevant to student and/or course learning goals.
Analysis: Reflection does not move beyond description of the learning experience(s).
Interconnection: No attempt to demonstrate connections to previous learning or
experience.
Self-criticism: No attempt at self-criticism.
Developed by Steven Jones, Coordinator, Office of Service Learning, IUPUI
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Case Study Assessment Rubric
NAME:
DATE:
PERIOD:
Excellent
4 Points
Accomplished
3 Points
Needs
Improvement
2 Points
Unsatisfactory
1 Point
Score
Comprehension
Shows
complete
understanding
of the issues
and grasps
implications
beyond the
immediate
issue
Asks for more
details to
clarify
understanding
of the issue
Shows partial
understanding
of the issue
but does not
ask for
clarification
Resists
attempts to
get
clarification
Strategizing
Develops
realistic
strategies that
provide a
satisfactory
conclusion
Chooses
appropriate
strategies that
may satisfy
Shows
evidence of
strategy that
may or may
not satisfy
Needs
assistance to
choose a
strategy
Innovation
Devises more
than one
resolution to
the problem
Offers a
solution
Offers a
solution with
a limited
point of view
Shows some
understanding
of the
problem
Communication
Convincingly
communicates
resolution
Explains
solution so
others can
understand
Conveys an
opinion
Unsure of how
to explain
TOTAL
Comments:
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Code of Ethics – Sample
CODE OF ETHICS
[Company Name] will conduct its business honestly and ethically wherever it operates in the world.
[Company Name] will constantly improve the quality of its services, products, and operations and will
create a reputation for honesty, fairness, respect, responsibility, integrity, trust, and sound business
judgment. No illegal or unethical conduct on the part of officers, directors, employees, or affiliates is in
the company’s best interest. [Company Name] will not compromise its principles for short-term
advantage. The ethical performance of this company is the sum of the ethics of the men and women
who work here. Thus, all are expected to adhere to high standards of personal integrity.
Officers, directors, and employees of the company must never permit their personal interests to
conflict, or appear to conflict, with the interests of the company, its clients, or its affiliates. Officers,
directors, and employees must be particularly careful to avoid representing [Company Name] in any
transaction with others with whom there is any outside business affiliation or relationship. Officers,
directors, and employees shall avoid using their company contacts to advance their private businesses
or personal interests at the expense of the company, its clients, or its affiliates.
No bribes, kickbacks, or other similar remuneration or consideration shall be given to any person or
organization in order to attract or influence business activity. Officers, directors, and employees shall
avoid gifts, gratuities, fees, bonuses, or excessive entertainment intended to attract or influence
business activity.
Officers, directors, and employees of [Company Name] will often come into contact with, or have
possession of, proprietary, confidential, or business-sensitive information and must take appropriate
steps to assure that such information is strictly safeguarded. This information—whether it is on behalf of
[Company Name] or any of its clients or affiliates—could include strategic business plans, operating
results, marketing strategies, customer lists, personnel records, upcoming acquisitions and divestitures,
new investments, manufacturing costs, processes, and methods. Proprietary, confidential, and sensitive
business information about this company, other companies, individuals, and entities should be treated
with sensitivity and discretion and only be disseminated on a need-to-know basis.
Misuse of material inside information in connection with trading in the company’s securities can expose
an individual to civil liability and penalties under the Securities Exchange Act. Under this act, directors,
officers, and employees in possession of material information not available to the public are “insiders.”
Spouses, friends, suppliers, brokers, and others outside the company who may have acquired the
information directly or indirectly from a director, officer, or employee are also “insiders.” The act
prohibits insiders from trading in or recommending the sale or purchase of the company’s securities
while such inside information is regarded as “material” or if it is important enough to influence you or
any other person in the purchase or sale of securities of any company with which we do business, which
could be affected by the inside information. The following guidelines should be followed in dealing with
inside information:
•
Until the material information has been publicly released by the company, an employee
must not disclose it to anyone except those within the company whose positions require use
of the information.
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•
Employees must not buy or sell the company’s securities when they have knowledge of
material information concerning the company until it has been disclosed to the public and
the public has had sufficient time to absorb the information.
•
Employees shall not buy or sell securities of another corporation, the value of which is likely
to be affected by an action by the company of which the employee is aware and which has
not been publicly disclosed.
Officers, directors, and employees will seek to report all information accurately and honestly and as
otherwise required by applicable reporting requirements.
Officers, directors, and employees will refrain from gathering competitor intelligence by illegitimate
means and refrain from acting on knowledge that has been gathered in such a manner. The officers,
directors, and employees of [Company Name] will seek to avoid exaggerating or disparaging
comparisons of the services and competence of their competitors.
Officers, directors, and employees will obey all Equal Employment Opportunity laws and act with
respect and responsibility toward others in all of their dealings.
Officers, directors, and employees will remain personally balanced so that their personal lives will not
interfere with their ability to deliver quality products or services to the company and its clients.
Officers, directors, and employees agree to disclose unethical, dishonest, fraudulent, and illegal
behavior, or the violation of company policies and procedures, directly to management.
Violation of this Code of Ethics can result in disciplinary action, including possible termination. The
degree of disciplinary action relates in part to whether there was a voluntary disclosure of any ethical
violation and whether the violator cooperated in any subsequent investigation.
Remember that good ethics is good business!
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Continuum Line
Place countries on the continuum line based on their levels of development.
Less
Developed
Developing
Industrialized
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Cross-Cultural Business Blunders
The following cultural blunders are presented to our visitors, and we would like to stress that such
examples of “culture gone wrong” are presented in order illustrate to people how crucial cultural
awareness is in international business today.
• Managers at one American company were startled when they discovered that the brand
name of the cooking oil they were marketing in a Latin American country translated into
Spanish as "Jackass Oil."
• American Motors tried to market its new car, the Matador, based on the image of courage
and strength. However, in Puerto Rico the name means "killer" and was not popular on the
hazardous roads in the country.
• A cologne for men pictured a pastoral scene with a man and his dog. It failed in Islamic
countries because dogs are considered unclean.
• An American business person refused an offer of a cup of coffee from a Saudi businessman.
Such a rejection is considered very rude, and the business negotiations stalled.
• One company printed the "OK" finger sign on each page of its catalogue. In many parts of
Latin America that is considered an obscene gesture. Six months of work were lost because
the company had to reprint all the catalogues.
• Leona Helmsley should have done her homework before she approved a promotion that
compared her Helmsley Palace Hotel in New York as comparable to the Taj Mahal—a
mausoleum in India.
• A golf ball manufacturing company packaged golf balls in packs of four for convenient
purchase in Japan. Unfortunately, pronunciation of the word "four" in Japanese sounds like
the word "death" and items packaged in fours are unpopular.
• FedEx (Federal Express) wisely chose to expand overseas when it discovered the domestic
market was saturated. However, the centralized or "hub and spoke" delivery system that
was so successful domestically was inappropriate for overseas distribution. In addition, they
failed to consider cultural differences: In Spain the workers preferred very late office hours,
and in Russia the workers took truck-cleaning soap home due to consumer shortages. FedEx
finally shut down over 100 European operations after $1.2 billion in losses.
• Mountain Bell Company tried to promote its telephone and services to the Saudis. Its ad
portrayed an executive talking on the phone with his feet propped up on the desk, showing
the soles of his shoes—something an Arab would never do!