Definitions

Definitions A. An advertisement for the purpose of these rules shall include: 1. printed and published material, audio visual material and descriptive literature used by or on behalf of an insurer in direct mail, newspapers,magazines, radio scripts, TV scripts, billboards and similar displays; 2. descriptive literature and sales aids of all kinds issued by an insurer,agent, producer, broker or solicitor for presentation to members of the insurance-buying public; including, but not limited to, circulars,leaflets, booklets, depictions, illustrations, form letters and leadgenerating devices of all kinds as herein defined; and 3. prepared sales talks, presentations and material for use by agents, brokers, producers and solicitors whether prepared by the insurer or the agents, broker, producer or solicitor. B. The definition of “advertisement” includes advertising material included with a policy when the policy is delivered and material used in the solicitation of renewals and reinstatements. C. The definition of “advertisement” does not include: 1. material to be used solely for the training and education of an insurer’s employees, agents or brokers; 2. material used in house by insurers 3. communications within an insurer’s own organization not intended for dissemination to the public; 4. individual communications of a personal nature with current policyholders other than material urging such policyholders to increase or expand coverage; 5. correspondence between a prospective group or blanket policyholder and an insurer in the course of negotiating a group or blanket contract; 6. court approved material ordered by a court to be disseminated to policyholders; or 7. a general announcement for a group or blanket policyholder to eligible individuals on an employment or membership list that a contract or program has been written or arrange; provided, the announcement must clearly indicate that it is preliminary to the issuance of a booklet. D. “Medicare Supplement Insurance” means a group or individual policy of accident and sickness insurance or a subscriber contract of hospital and medical service associations or health maintenance organizations which is advertised, marketed or designed primarily as a supplement to reimbursements under Medicare for the hospital, medical or surgical expenses of persons eligible for Medicare by reason of age. E. “Certificate” means, for the purposes of these Rules, any certificate issued under a group Medicare supplement policy, which certificate has been delivered or issued for delivery in this State. F. “Insurer” for the purpose of these rules shall include any individual, corporation, association, partnership, reciprocal exchange, inter-insurer, Lloyds, fraternal benefit society, health maintenance organization, hospital service corporation, medical service corporation, prepaid health plan and any other legal entity which is defined as an “insurer” in the Insurance Code of this State and is engaged in the advertisement of itself, or Medicare supplement insurance. G. “Exception” for the purpose of these rules shall mean any provision in a policy whereby coverage for a specified hazard is entirely eliminated; it is a statement of a risk not assumed under the policy. H. Reduction” for the purpose of these rules shall mean any provision which reduces the amount of the benefit; a risk of loss is assumed but payment upon the occurrence of such loss is limited to some amount or period less than would be otherwise payable had such reduction not been used. I. “Limitation” for the purpose of these rules shall mean any provision which restricts coverage under the policy other an exception or a reduction. J. “Institutional Advertisement” for the purpose of these rules shall mean an advertisement having as its sole purpose the promotion of the reader’s, viewer’s or listener’s interest in the concept of Medicare supplement insurance, or the promotion of the insurer as a seller of Medicare supplement insurance. K. “Invitation to Inquire” for the purpose of these rules shall mean an advertisement having as its objective the creation of a desire to inquire further about Medicare supplement insurance which is limited to a brief description of coverage, and which shall contain a provision in the following or substantially similar form: “This policy has [exclusions] [limitations] [reductions of benefits] [terms under which the policy may be continued in force or discontinued]. For costs and complete details of the coverage, call [or write] your insurance agent or the company [whichever is applicable].” L. “Invitation to Contract” for the purpose of these rules shall mean an advertisement which is neither an institutional advertisement nor an invitation to inquire. M. “Person” for the purpose of these rules shall mean any natural person, association,organization, partnership, trust group, discretionary group, corporation or any other entity. N. “Medicare” means “The Health Insurance for the Aged Act, Title XVIII of The Social Security Amendments of 1965 as Then Constituted or Later Amended,” or Title I, Part I, of Public Law 89-97, as enacted by the Eighty-Ninth Congress of the United States of America, and popularly known as the “Health Insurance of the Aged Act, as then constituted and any later amendments or substitutes thereof,” or words of similar import. O. “Lead-Generating Device,” for the purpose of these rules, shall mean any communication directed to the public which, regardless of form, content or statedpurpose; is intended to result in the compilation or qualification of a list containing names and other personal information to be used to solicit residents of this state for the purchase of Medicare supplement insurance.