ARM 10.54.3643. BENCHMARK FOR COMMUNICATION ARTS MEDIA LITERACY CONTENT STANDARD 4 UPON GRADUATION

(1) The benchmark for communication arts media literacy content standard 4 for a student upon graduation is the ability to: (a) evaluate how techniques and technologies influence the meaning and effectiveness of the media messages; (b) evaluate the credibility of the sources of media messages; (c) evaluate the impact of fact, opinion, bias, and stereotypes in media messages about diverse groups of people, including Montana American Indians; (d) apply knowledge and evaluate the impact of norms, rules, laws, and etiquette in the use and creation of media messages; (e) evaluate the inherent consequences to individuals and societies in the use and creation of media messages; (f) create and evaluate media messages for a variety of audiences and purposes; and (g) analyze the embedded values and evaluate the media's role in shaping perceptions of reality for individuals, cultures, and societies.