Definitions.

§ 99E-41. Definitions. The following definitions apply in this Article: (1) Claim. - Any claim by or on behalf of a natural person, as well as any derivative or other claim arising from a common set of facts or circumstances and asserted by or on behalf of any other person. (2) Knowing and willful conduct. - Conduct which meets all of the following criteria: a. The conduct was committed with any of the following: 1. The intent to deceive or injure consumers. 2. Actual knowledge that such conduct was injurious to consumers. 3. Reason to know there is a reasonable probability of injury to consumers. b. The conduct constituting the violation was not required by regulations, orders, rules, or other pronouncement of, or any statute administered by, a federal, State, or local government agency. (3) Other person. - Any individual, corporation, company, association, firm, partnership, society, joint-stock company, or any other entity, including any governmental entity or private attorney general.