NDAC 10-15-01-02
Identifying basis of price comparison
Cite as N.D. Admin. Code § 10-15-01-02
It is a deceptive act or practice for a seller to make a price comparison or claim a savings as to any
merchandise offered for sale unless the seller clearly and conspicuously discloses the basis for or
source of the price comparison or savings claim. However, a seller may make a price comparison or
claim a savings without the required disclosure if the price comparison or savings claim is based on the
seller's own former price as described in section 10-15-01-03. Terms such as "regular", "regularly",
"formerly", "originally", "was", or words of similar meaning may be used by the seller to identify the
seller's own former price.