NDAC 10-15-01-07
Comparison to competitor's price
Cite as N.D. Admin. Code § 10-15-01-07
It is a deceptive act or practice for a seller to compare the seller's price with a price currently being
offered by another seller for merchandise unless the merchandise is comparable merchandise and the
comparative price is at or below the price at which the comparable merchandise is currently being
offered in the seller's trade area by a reasonable number of other sellers in the same trade area, or
another identifiable seller.