Size of signs

The maximum area for any one sign face shall be one thousand two hundred square feet [111.48 square meters] with a maximum height of thirty feet [9.14 meters] and a maximum length of sixty feet [18.29 meters] inclusive of any border and trim but excluding the base or apron, supports, and other structural members. The area shall be measured by the smallest square, rectangle, triangle, circle, or combination thereof which will encompass the entire sign face. The maximum face size limitations shall apply to each side of the sign structure; and sign faces may be placed back to back, side by side, or in V-type construction with not more than two displays to each facing, and such sign structure shall be construed as one sign for permitting purposes.