54-34.4-02. Duties of director

54-34.4-02. Duties of director The director of the department of commerce division of tourism, within the limits of legislative appropriations, shall: 1. Implement the state's tourism policy; 2. Prepare and update annually a tourism marketing plan for the promotion and expansion of tourism in the state which identifies the state's tourism resources, estimates the impact of tourism on the state's economy, and proposes a marketing strategy for activities of the division; 3. Work with industry groups to prepare a long-term strategic plan each biennium; 4. Measure and forecast visitor volume, receipts, and related social and economic impacts; 5. Work with the private sector and local, state, and federal agencies to develop the state's tourism-related infrastructure, facilities, services, and attractions, including the state's highways, parks, and historic sites; 6. Organize and coordinate programs designed to promote tourism to, and within, the state through various means. Those means may include: a. Print advertising in magazines, newspapers, and direct mail; b. Advertising on radio, on television, online, in displays, or using other advertising media; c. Publishing pamphlets, brochures, and other graphic and pictorial materials; d. Designing the tourism side of the state highway map; e. Aiding and assisting representatives of the media to ensure greater coverage of the state's visitor attractions, events, and recreational opportunities; and f. Other marketing activities and events aimed at increasing visitor volume; 7. Work with the department of transportation to improve visitor services along highways in the state and in state rest areas; 8. Develop opportunities for professional and technical education and training in the visitor industry; 9. Foster an understanding among the state's residents of the economic importance to the state of hospitality and tourism; 10. Provide advice and technical assistance to local, public, and private tourism organizations in promoting and developing tourism; and 11. Monitor the policies and programs of state agencies that significantly affect the visitor industry, notify those agencies of the effects of their actions on travel to, and within the state, and if necessary recommend programs or policy changes to those agencies.