06-006
Whether a Discount Offered by a Cigarette Manufacturer to Wholesale Customers Paying Invoices by Electronic Funds Transfer Qualifies as a "Discount for Cash Afforded for Prompt Payment" Which Should be Subtracted from the "Basic Cost of Cigarettes" under the Nebraska Unfair Cigarette Sales Act, Even Though the Manufacturer Does Not Offer the Same Discount to Wholesalers That Are Not Customers Because They Do Not Qualify for the Manufacturer's Direct Sales Program
Cite as Neb. Op. Att'y Gen. No. 06-006
JON BRUNING
ATTORNEY GENERAL
SUBJECT:
STATE OF NEBRASKA
<!&ffice of tbe ~ttornep <!9eneral
2115 STATE CAPITOL BUILDING
LINCOLN, NE 68509·8920
(402) 471·2682
TOO (402) 471·2682
CAPITOL FAX (402) 471·3297
TIERONE FAX (402) 471·4725
"'§TATE OF NEBRASKA
OFFICIAL
APR 12 2006
DEPT. OF JUSTICE
Whether a Discount Offered by a Cigarette Manufacturer to Wholesale
Customers Paying Invoices by Electronic Funds Transfer Qualifies as
a "Discount for Cash Afforded for Prompt Payment" Which Should be
Subtracted from the "Basic Cost of Cigarettes" under the Nebraska
Unfair Cigarette Sales Act, Even Though the Manufacturer Does Not
Offer the Same Discount to Wholesalers That Are Not Customers
Because They Do Not Qualify for the Manufacturer's Direct Sales
Program.
REQUESTED BY: Mary Jane Egr Edson, State Tax Commissioner
WRITTEN BY:
Jon Bruning, Attorney General
L. Jay Bartel, Assistant Attorney General
You have requested our opinion regarding the interpretation and application of the
Nebraska Unfair Cigarette Sales Act, Neb. Rev. Stat.§§ 59-1501 to 59-1525 (2004) [the
"Act"]. Specifically, you ask our opinion as to whether discounts offered by cigarette
manufacturers to wholesale customers paying invoices by electronic funds transfer ("EFT")
should be considered valid "discount[ s] for cash afforded for prompt payment" which may be
used to reduce the "basic cost of cigarettes" as defined in Neb. Rev. Stat. § 59-1502(8)
(2004). Further, while not specifically encompassed by your request, we also consider
whether the discount may be deducted from the calculation of the minimum price of cigarettes
under the Act if less than all Nebraska cigarette wholesalers receive the discount.
Printed with soy Ink on recycled paper
Mary Jane Egr Edson, State Tax Commissioner
Page 2
FACTS
To qualify for participation in a direct cigarette sales program, and thus to become a
customer under contract with a cigarette manufacturer, a·wholesaler must meet certain
threshold requirements tied to sales of the manufacturer's product relative to the wholesaler's
total cigarette sales. For example, a wholesaler must sell a certain percentage of the
manufacturer's brands relative to all cigarette sales of similar brands to qualify for the
manufacturer's direct sales program. The percentage of the manufacturer's brands required
is relatively proximate to the manufacturer's national market share. Another requirement ofthe
program is that the wholesaler must agree to pay the manufacturer by EFT on the date of
invoice, for which the wholesaler receives a percentage off-invoice discount. We have been
advised that, in the event the EFT transaction is not successfully completed on the date of
invoice, the wholesaler does not receive the discount, and the manufacturer records the
receivable without credit for the discount. 1
Each qualifying and participating wholesaler in Nebraska is offered the same
percentage discount for payment of invoices by EFT. The manufacturer does not contract with
Nebraska wholesalers that do not qualify or elect to qualify for the direct sales program. Such
wholesalers are not customers of the manufacturer and do riot purchase cigarettes directly
from the manufacturer, thus making them ineligible to receive the discount.
ANALYSIS
Neb. Rev. Stat. § 59-1503(1) states it is unlawful
[f) or any retailer, wholesaler or other person with the intent to injure competitors
or destroy or substantially lessen competition (a) to advertise, offer to sell, or
sell, at retail or wholesale, cigarettes at less than cost is defined in sections
59-1501 to 59-1518, to such a retailer or wholesaler, as the case may be ... .
The Department's regulations mirror the Act, providing that
wholesalers, retailers, and other persons are prohibited from advertising,
offering to sell or selling at retail or wholesale cigarettes at less than cost to
1 Your request letter indicates that EFT payments are mandatory, and that "there are
no alternative payment terms allowed." It is our understanding that, if an EFT payment is not
completed , the customer does not receive the discount.
Mary Jane Egr Edson, State Tax Commissioner
Page 3
such wholesaler or retailer . . . The term "other persons" includes cigarette
manufacturers.
316 NAC 57-012.
The minimum price calculation begins with the "basic cost of cigarettes," which is
defined in § 59-1502(8) as follows:
Basic cost of cigarettes shall mean the invoice cost of cigarettes to the retailer
or wholesaler, as the case may be, or the replacement cost of cigarettes to the
retailer or wholesaler, as the case may be, in the quantity last purchased,
whichever is lower, less all trade discounts and the normal discount for cash
afforded for prompt payment, but excluding any special, extraordinary, or
anticipatory discounts for payment within a shorter period of time than the
prompt payment date required for eligibility for the normal discount for cash, to
which shall be added the full value of any stamps which may be required by any
cigarette tax act of this state and by ordinance of any municipality of this state
in effect or hereafter enacted, if not already included by the manufacturer in his
or her list price .. ..
Neb. Rev. Stat. § 59-1502(8) (2004).
The Department's regulations provide that "[c]ash discounts given to wholesalers ...
by manufacturers ... for prompt payment of invoices reduce the invoice cost of cigarettes to
the wholesaler ... and may be reflected in a lower purchase price." 316 NAC 57-017. "Cash
discounts ... mean those price reductions which are offered by a cigarette manufacturer and
represent an inducement to the purchaser to encourage prompt payment." 316 NAC
57-01 0.12G. The regulations define "trade discounts ... [to] mean those price reductions
which are offered by a cigarette manufacturer and represent the reduction in the list price of
the item being purchased." 316 NAC 57-010.12F.
The plain language of§ 59-1502(8) of the Act provides that the "normal discownt for
cash offered for prompt payment" is deducted in determining the "basic cost of cigarettes."
A "cash discount" is defined as "a discount granted in consideration of immediate payment
or payment within a prescribed time." Webster's Third New International Dictionary 346
(1981 ). See also E&H Wholesale, Inc. v. Glaser Bros., 158 Cal. App. 3d 728, 734-35, 204
Cal. Rptr. 838, 843 (Cal. Ct. App. 1984) ("Discount for cash" or "cash discount" recognized
as "a discount from the price of sale ... given as a reward for prompt payment. ... "); Black's
Law Dictionary498 (81h ed. 2004) ("Cash discount" is "[a] seller's price reduction in exchange
for an immediate payment."). The Department's regulations provide that the discount must
be an "inducement" for prompt payment. 316 NAC 57-01 0.12G. "Inducement" is defined as
"[t]he act or process of enticing or persuading another person to take a certain course of
Mary Jane Egr Edson , State Tax Commissioner
Page 4
action" and "[t]he benefit or advantage that causes a promisor to enter into a contract."
Black's Law Dictionary 790 (81h ed. 2004).
We believe that, under the circumstances described, the EFT payments are properly
characterized as a "discount for cash afforded for prompt payment" to be used in determining
the "basic cost of cigarettes" under § 59-1502(8).
The EFT provision assures the
manufacturer prompt payment as the contract essentially requires the equivalent of a
simultaneous cash payment to purchase cigarettes directly from the manufacturer. In
exchange, wholesale purchasers are given a percentage discount off invoice. It seems logical
to conclude that the percentage discount is part of the wholesaler's consideration for the EFT
requirement. Also, it is an inducement to enter into the direct sales contracts because the
discount is "a benefit or advantage" that causes a wholesaler to enter into the arrangement,
and make payments by means of EFT. In the event the EFT payment is not made on the
invoice date, the customer is not entitled to the discount and is liable to the manufacturer for
the full invoice price. The customer may not meet the requirement and, thus, forfeit the
discount. Therefore, it fits the definition of a "discountfor cash afforded for prompt payment"
under the Act and a "cash discount" under the Department's regulations.
Indeed, this conclusion is consistent with a relatively recent federal district court
decision determining that characterizing mandatory electronic fund transfer payments by
wholesalers to cigarette manufacturer as "cash discounts" was not arbitrary or unreasonable,
stating that such electronic fund payments were "a reward for a prompt cash payment, albeit
in the form of a compulsory electronic funds transfer . . . . " Eby-Brown Co., LLC v. Wisconsin
Oep'tof Agriculture, TradeandConsumerProtection, 213 F.Supp.2d 993, 1009 (W.O. Wise.
2001 ). In reaching this conclusion, the court noted that "[a] payment made via electronic funds
transfer is essentially the equivalent of tendering cash; the manufacturer receives payment
instantaneously and can use the proceeds immediately." /d. Applying this view here, a
~anufacturer receives prompt payment because of the EFT requirement, as it is effectively
a payment in cash. Thus, an EFT payment is correctly viewed as a "cash discount" for prompt
payment because it is a discount given in consideration of immediate payment.2
In addition to addressing whether a discount from invoice price granted for EFT
payment qualifies as a "cash discount" for prompt payment, we believe it is also appropriate
to consider whether the discount may be deducted from the calculation of the minimum price
2 Even if the EFT arrangement were not considered an "inducement" for prompt
payment qualifying as a "cash discount", the discount reduces the invoice cost of cigarettes
to the wholesaler and thus could also be construed to meet the definition of a "trade discount"
under the Act and the Department's regulations. As we conclude EFT payments qualify for
treatment as a "cash discount" for prompt payment, we need not decide if they could, if not
viewed as such, then be considered to fall within the definition of a "trade discount."
Mary Jane Egr Edson, State Tax Commissioner
Page 5
of cigarettes under the Act if less than all Nebraska cigarette wholesalers receive the discount.
As noted in your request, certain cigarette manufacturers sell cigarettes to wholesalers
exclusively by means of a direct sales program. As a result, not all wholesalers will qualify for
the discount, since only direct purchasers are customers of these manufacturers. The
question which arises is whether this practice is consistent with the Act.
On its face, the Act does not state that such a discount must be given to all wholesalers
in the marketplace (including wholesalers that are not customers) to qualify as a cash discount
for prompt payment with respect to the calculation of the basic cost of cigarettes. "[l]t is not
for the courts to supply missing words or sentences to a statute to make clear that which is
indefinite, or to supply that which is not there." State v. Hamik, 262 Neb. 761, 770, 635
N.W.2d 123, 130 (2001 ). The absence of any clear statutory language stating that a discount
given to a manufacturer's customers must be offered to all potential customers suggests the
Act should not be interpreted to include such a requirement. If the discount is given to all
Nebraska wholesalers paying the manufacturer's invoices by EFT, the Act allows deduction
of the cash discount from the calculation of the wholesale minimum price of the manufacturer's
cigarettes in Nebraska .
The Department's regulations likewise do not state that the discount must be given to
all potential purchasers. A "cash discount" is defined as "an inducement to the purchaser to
encourage prompt payment." 316 NAC 57-01 0.12G. Thus, the regulations also do not speak
to discounts being offered to non-customers or potential purchasers.
While it could be argued that a discount given to less than all is not given to encourage
prompt payment, the discount is only unavailable to wholesalers that are not customers of a
manufacturer. It is axiomatic that, because only customers receive invoices and pay for
goods, a discount off invoice price to encourage prompt payment can only be given to
customers. The EFT requirement assures prompt payment and reduces the cost of cigarettes
to customers. It is, in effect, a quid pro quo for those Nebraska wholesalers who qualify or
elect to qualify and participate in the manufacturer's direct sales program.
Because the language of the Act does not compel the conclusion that a discount must
be given to all potential customers to be reflected in the minimum price, the only reason to
refuse to do so would be that the practice is intended to injure competition. While it is not
clear that this reason alone would justify excluding the discount from the minimum price
calculation, we believe the practice does not evidence an intent to injure to competition
prohibited by the Act.
While there are few cases interpreting state unfair cigarette sales acts in this context,
other statutes designed to prevent anti-competitive business conduct suggest that programs
and discounts similar to those at issue are not intended to injure competition. Such decisions
Mary Jane Egr Edson, State Tax Commissioner
Page 6
suggest that a seller is free to select its customers and offer discounts only to eligible
customers with whom it does business.
Under federal antitrust law, in the absence of any purpose and ability to create or
maintain a monopoly, a seller or manufacturer may exercise their own independent discretion
as to the parties with whom they will deal, and the seller or manufacturer may announce the
circumstances under which they will refuse to sell. United States v. Colgate & Co., 250 U.S.
300, 307 (1919) (Interpreting the Sherman Anti-Trust Act); FTC v. Beech-Nut Packing Co.,
257 U.S. 441 ,452-53 (1922) (Applying public policy arguments from the Sherman Anti-Trust
Act to the Federal Trade Commission Act to state that a simple refusal to deal is not an unfair
method of competition in violation of the Federal Trade Commission Act); Reazin v. Blue
Cross and Blue Shield of Kansas, Inc., 899 F.2d 951 , 963 (10th Cir.), cert. denied497 U.S.
1005 (1990) (Stating "that a business retains the right . . . to unilaterally announce the terms
in which it will deal and refuse to deal with those who will not comply" (emphasis in original));
Johnson v. J.H. Yost Lumber Co., 117 F.2d 53,61 (8th Cir. 1941) (Interpreting the Clayton
Act and stating that "one engaged in private enterprise may select his own customers, and
in the absence of an illegal agreement, may sell or refuse to sell to a customer for good cause
or for no cause whatever"). As the Nebraska Supreme Court stated in Hompes v. B.F.
Goodrich Co., 137 Neb. 84, 96,288 N.W. 367, 373 (1939): "A person may do business with
whomsoever he desires. He may likewise refuse business relations with any person
whomsoever, whether the refusal is based on reason, whim or prejudice."
State unfair cigarette sales acts and federal antitrust legislation, notably the Robinson-
Patman Price Discrimination Act, have similar goals, and. courts have looked to federal
antitrust legislation in resolving issues arising under state unfair cigarette sales statutes. Oil
Well Co. v. Alabama State Dept. of Revenue, 350 F. Supp. 416,418 (M.D. Ala. 1971 ), aff'd
468 F.2d 1398 (51h Cir. 1972). For example, the Supreme Court of Alabama pointed to
similarities between the Robinson-Patman Act and Alabama's Unfair. Cigarette Sales Act in
holding that the state's Act was a constitutional application of the state's police power.
Simonetti, Inc. v. State of Alabama, 272 Ala. 398, 400, 132 So.2d 252, 255 (Ala. 1961 ).
The Robinson-Patman Act provides "[i]t shall be unlawful for any person engaged in
commerce ... to discriminate in price between different purchasers of commodities of like
grade or quality ... where the effect of such discrimination may be substantially to lessen
competition .. . or to injure, destroy, or prevent competition with any person who either grants
or knowingly receives the benefit of such discrimination, or with customers of either of them;
. . .. " 15 U.S.C. § 13(a). The legislative history of the Robinson-Patman Act indicates that
Congress passed the Act to deprive large buyers of competitive advantages over smaller
buyers solely because of the large buyer's quantity purchasing ability. FTC v. Morton Salt
Co., 334 U.S. 37,43 (1948). For a pricing structure to violate the Robinson-Patman Act, there
must be a reason.able possibility that a pricing structure may "lessen competition . .. or []
Mary Jane Egr Edson, State Tax Commissioner
Page 7
injure, destroy, or prevent competition." /d. at46. The purpose of the Unfair Cigarette Sales
Act is to prohibit unfair business practices which tend to injure competitors and destroy or
substantially lessen competition in the sale of cigarettes. Neb. Rev. Stat.§ 59-1503 (2004);
see Arkansas Tobacco Control Bd. v. Sitton, 166 S.W.3d 550, 554 (Ark. 2004) (Stating
purpose of the Arkansas Uniform Cigarette Sales Act "'[was] to promote fair and honest
competition by prohibiting the sale of cigarettes below cost in the wholesale or retail trades
that are made with the intent of injuring competitors or destroying or substantially lessening
competition") (quoting McLane Co. v. Weiss, 332 Ark. 284, 290, 965 S.W.2d 109 (1998));
Carr-Williams Wholesale Co. v. Stacy Williams Co., 622 F. Supp. 156, 159-60 (S.D. Miss.
1985 (Intent of Mississippi Unfair Cigarette Sales Act was "to encourage fair and honest
competition, and to safeguard the public against unfair, dishonest, deceptive, destructive, and
fraudulent business practices existing in transactions involving the sale of, offer to sell, or
inducement to sell, cigarettes in the wholesale and retail trades in [the] state.").
The text of the Robinson-Patman Act itself recognizes one's right to select one's own
customers, stating "[t]hat nothing herein shall prevent persons engaged in selling goods,
wares, or merchandise in commerce from selecting their own customers in bona fide
transactions and not in restraint of trade." 15 U.S.C. § 13(a). Actionable price discrimination
does not arise until two completed transactions occur; thus, a refusal to sell cannot constitute
a violation of the Robinson-Patman Act. Beckerv. Safelite Glass Corp., 244 F. Supp. 625,
635 (D. Kan. 1965).
A discount made available to less than all customers with whom a seller has chosen
to do business does not necessarily result in an impermissible injury to competition prohibited
by the Robinson-Patman Act. So long as an offer for a discount is functionally available to all
customers the seller chooses to sell to, there is no intent to injure competition even if the
offered discount is not practically available to all. In FTC v. Morton Salt Co. 334 U.S. 37
(1948), the U.S. Supreme Court held that a volume based discount with purchase
requirements set so high that small purchasers could not qualify for the discount constituted
price discrimination. /d. at44. The Court noted that, while the discounts were "theoretically"
equally available to all customers, "functionally they [were] not. ... " /d. at43. Consistent with
this view, courts have recognized that "[t]he practice of conditioning price concessions and
allowances upon the customer's purchase of a specific quantity of goods will not give rise to
a Robinson-Patman violation if the concessions are available equally and functionally to all
customers .. " Bouldis v. U.S. Suzuki Motor Corp. , 711 F.2d 1319, 1327 (6th Cir. 1983); see
also Smith Wholesale Co., Inc. v. R.J. Reynolds Tobacco Co., No. 2:03-CV-30, 2005 U.S.
Dist. WL 1325012 at *4 (E.D. Tenn. June 3, 2005). Thus, a claim of price discrimination will
not lie if the buyer failed to take advantage of a price concession which was realistically and
functionally available. Bouldis v. U.S. Suzuki Motor Corp. , 711 F.2d at 1327; Smith
Wholesale Co. v. R.J. Reynolds Tobacco Co. , No. 2:03-CV-30, 2005 U.S. Dist. WL
1325012 at *4 (quoting Bouldis).
Mary Jane Egr Edson, ·state Tax Commissioner
Page 8
A market share based discount program such as employed by various cigarette
manufacturers is not based on making an unattainable minimum volume of purchases and is
functionally available as a result. Therefore, it is not the type of program likely to raise an
issue central to the concern underlying Robinson-Patman, injury to competition. Small
wholesalers and retailers, whom fair trade and antitrust statutes were intended to protect, are
not disadvantaged by a market share formula. See Edward J. Sweeney & Sons, Inc. v.
Texaco, Inc., 637 F.2d 105, 120-21 (3rd Cir. 1980), cert. denied 451 U.S. 911 (1981)
(Holding that a pricing formula based on the purchaser's location did not violate the Robinson-
Patman Act, because it was functionally available to all purchasers as distinguished from
quantity based discounts); Krist Oil Co., Inc. v. Bernick's Pepsi-Cola of Duluth, Inc., 354
F. Supp.2d 852,857 (W.O. Wis. 2005) (Distinguishing pricing scheme where wholesale case
prices varied according to chain's retail pricing of the case of soda from a volume based
discount). Courts have held that there is no price discrimination when the buyer's ability to
take advantage of the best discount was within the control of the buyer for reasons such as
poor credit, management choices, decisions not to hold inventory, or particular marketing
strategies. Shreve Equipment, Inc. v. Clay Equipment Corp. , 650 F .2d 1 01 , 1 05-06 (6th
Cir.), cert. denied454 U.S. 897 (1981 ); Edward J. Sweeney & Sons Co. v. Texaco, Inc., 637
F .2d at 121 ; Chapman v. Rudd Paint & Varnish Co., 409 F .2d 635, 643 (9th Cir. 1969);
Smith Wholesale Co. v. R.J. Reynolds Tobacco Co., No. 2:03-CV-30, 2005 U.S. Dist. WL
1325012 at *4.
In Smith Wholesale Co. v. R.J. Reynolds Tobacco Co., the court found that a cigarette
manufacturer's "market share" direct sales program did not injure competition and did not
constitute impermissible price discrimination in violation of the Robinson-Patman Act. In that
case, the plaintiff, Smith Wholesale Co., argued that the R.J. Reynolds ["RJR"] direct sales
program violated the Robinson-Patman Act because the discounts offered to program
participants (who qualified based on the wholesaler's market share) were not offered to all
wholesalers. The court disagreed, holding that RJR's pricing plan, granting discounts based
on a percentage comparison of the distributor's sales of RJR's savings brands to its sales of
non-RJR savings brands, was functionally available to all distributors and therefore did not
violate the Robinson-Patman Act. 2005 U.S. Dist. WL 1325012 at *9. Similarly, the U.S.
District Court in the Northern District of Illinois held that a market share based rebate pricing
plan was functionally available, because the plaintiff could have received the greater rebate,
but, based on its business judgment, decided not to take advantage of the rebate. American
Tara Corp. v. tnt'/ Paper Co., No. 79C1470, 1981 U.S. Dist. WL 375752 at * 3 (N.D. Ill. July
30, 1981) (Explaining "that functional availability breaks the causal connection between the
defendant's actions and the injury to competition, a connection which must be proven in order
to recover in an antitrust action."); see also Smith Wholesale Co., Inc. v. Philip Morris USA
Inc., No. 2:03-CV-221, 2005 U.S. Dist. WL 1981452 (E. D. Tenn. Aug. 17, 2005) (holding that
Philip Morris' market share based discount was functionally available to all distributors and
therefore not price discrimination in violation of the Robinson-Patman Act).
Mary Jane Egr Edson, State Tax Commissioner
Page 9
Similar to Smith Wholesale Co. v. R.J. Reynolds Tobacco Co, Smith Wholesale Co.,
Inc. v. Philip Morris USA Inc. , and American Tara Corp. v. tnt'/ Paper Co. , the "cash
discount" given by a cigarette manufacturer to wholesalers qualifying for the manufacturer's
direct sales program appears to be functionally available to all purchasers because the
discount is not quantity based and, as a result, does not discriminate against smaller
purchasers. Due to business and marketing decisions, purchasers may choose not to
engage in business practices that would qualify them for the discount, but the purchaser's
business decision does not render the discount functionally unavailable and therefore does
not constitute an injury to competition prohibited by the Act.
These cases indicate that a discount need not even be given to all customers to pass
muster under statutes designed to prevent injury to competition. Here, a cigarette
manufacturer's off-invoice discount is given equally to all its Nebraska customers and is also
functionally available to non-customers, whose choice of business practices, rather than anti-
competitive conduct, has excluded them from the manufacturer's direct sales program.
There is nothing unique to the Act that would compel a different conclusion. In fact,
refusing to include the cash discount in the cost calculation could actually result in an injury to
competition, contrary to the goals of the Act. If a cigarette manufacturer engages in sales
through a direct sales program to qualifying wholesalers, then non-qualifying wholesalers must
obtain that manufacturer's product from participants in the direct sales program. Pursuant to
Neb. Rev. Stat.§ 59-1507 (2004):
When one wholesaler sells cigarettes to any other wholesaler, the former shall
not be required to include in his selling price to the latter cost to the wholesaler,
as provided by section 59-1505, except that no such sale shall be made at a
price less than the basic cost of cigarettes, as defined in section 59-1502 . . ..
If participants in a manufacturer's direct sales program are given a percentage
discount for EFT payment, and that discount is not included in the calculation of the basic cost
of cigarettes, the participating wholesaler will be prohibited from passing along the discount
to other wholesalers, placing some wholesalers at a competitive advantage to other
wholesalers in the market place. "[l]n construing statutes, implications will not be indulged
which are necessarily contrary to and incompatible with the spirit and purpose of the
enactment being construed." Bituminous Casualty Corp. v. Deyle, 234 Neb. 537,555, 451
N.W .2d 910, 921 (1990). The statute should not be interpreted in a manner which would
preclude recognition of a "cash discount" for EFT payments in calculating the basic cost of
cigarettes, as such a construction could potentially produce a result contrary to the statute's
purpose.
Mary Jane Egr Edson, State Tax Commissioner
Page 10
CONCLUSION
In conclusion, a cigarette manufacturer's discount for EFT payment is a discount in
consideration of immediate payment and thus is a proper "discount for cash afforded fcir
prom.pt payment" which reduces the "basic cost of cigarettes" defined in§ 59-1502(8). The
discount is only given for valid EFT payment on the date of invoice and not given if the EFT
requirement is not met for any reason. A discount offered to customers paying invoices by
EFT should therefore be subtracted from the calculation of the basic cost of cigarettes under
the Act. Further, the plain language of the Act does not require that a discount be offered to
non-customers of a manufacturer. The "market share" based direct sales programs and
accompanying discounts provided by cigarette manufacturers are functionally available to all
wholesalers·. As many courts have determined, such a practice does not cause injury to
competition, and is thus not illegal under the federal antitrust laws, which are analogous to fair
trade statutes such as the Act. Interpreting the Act otherwise may result in consequences
contrary to the stated purpose of the Act. Therefore, the off-invoice discount for EFT payment
should be subtracted from the Department's calculation of the minimum price of a
manufacturer's cigarettes in Nebraska.
Approved:
Very truly yours,,
JON BRUNING
Attorney General
L. Jay Bartel
Assistant Attorney General