NE Insurance Guidance Document IGD-H1
Use of Artificial Intelligence by Insurers
Nebraska Department of Insurance
Guidance Document
IGD - - H1
Title:
Use of Artificial Intelligence by Insurers
Issue Date: June 11, 2024
Notice:
This guidance document is advisory in nature but is binding on an agency until
amended by such agency. A guidance document does not include internal procedural
documents that only affect the internal operations of the agency and does not impose
additional requirements or penalties on regulated parties or include confidential
information or rules and regulations made in accordance with the Administrative
Procedure Act. If you believe that this guidance document imposes additional
requirements or penalties on regulated parties, you may request a review of the
document.
This guidance document is issued by the Nebraska Department of Insurance (NDOI) to remind all
Insurers that hold certificates of authority to do business in the state that decisions or actions
impacting consumers that are made or supported by advanced analytical and computational
technologies, including Artificial Intelligence (AI) Systems (as defined below,) must comply with all
applicable insurance laws and regulations. This includes those laws that address unfair trade
practices and unfair discrimination. This bulletin sets forth the Department’s expectations as to how
Insurers will govern the development/acquisition and use of certain AI technologies, including the AI
Systems described herein. This bulletin also advises Insurers of the type of information and
documentation that the Department may request during an investigation or examination of any
Insurer regarding its use of such technologies and AI Systems.
Section 1: Introduction, Background, and Legislative Authority
• Background
AI is transforming the insurance industry. AI techniques are deployed across all stages of the
insurance life cycle, including product development, marketing sales and distribution,
underwriting and pricing, policy servicing, claim management, and fraud detection.
AI may facilitate the development of innovative products, improve consumer interface and
service, simplify and automate processes, and promote efficiency and accuracy. However, AI,
including AI Systems, can present unique risks to consumers, including the potential for
inaccuracy, unfair discrimination, data vulnerability, and lack of transparency and
explainability. Insurers should take actions to minimize these risks.
The NDOI encourages the development and use of innovation and AI Systems that contribute
to safe and stable insurance markets. However, the NDOI expects that decisions made and
actions taken by Insurers using AI Systems will comply with all applicable federal and state
laws and regulations.
The NDOI recognizes the Principles of Artificial Intelligence that the NAIC adopted in 2020 as
an appropriate source of guidance for Insurers as they develop and use AI systems. Those
principles emphasize the importance of fairness and ethical use of AI, accountability,
compliance with state laws and regulations, transparency, and a safe, secure, fair, and robust
system. These fundamental principles should guide Insurers in their development and use of
AI Systems and underlie the expectations set forth in this guidance document.
• Legislative Authority
The regulatory expectations and oversight considerations set forth in Section 3 and Section 4
of this guidance document rely on the following laws and regulations:
o Unfair Trade Practices Model Act (#880): The Unfair Trade Practices Act, NEB. REV.
STAT. §§ 44-1522 to -1553, (UTPA), regulates trade practices in insurance by: 1).
Defining practices that constitute unfair methods of competition or unfair or deceptive
acts and practices; and 2). Prohibiting the trade practices so defined or determined.
o Unfair Claims Settlement Practices Model Act (#900): The Unfair Claims Settlement
Practices Act, NEB. REV. STAT. §§ 44-1536 to -1544, (UCSPA), sets forth standards for
the investigation and disposition of claims arising under policies or certificates of
insurance issued to residents of Nebraska.
Actions taken by Insurers in the state must not violate the UTPA or the UCSPA, regardless of
the methods the Insurer used to determine or support its actions. As discussed below, Insurers
are expected to adopt practices, including governance frameworks and risk management
protocols, that are designed to ensure that the use of AI systems does not result in 1). Unfair
trade practices, as defined in NEB. REV. STAT. §§ 44-1522 to -1553; or 2). Unfair claims
settlement practices, as defined in NEB. REV. STAT. §§ 44-1536 to -1544.
o Corporate Governance Annual Disclosure Model Act (#305): The Corporate Governance
Annual Disclosure Act, NEB. REV. STAT. §§ 44-1901 to -1909 (CGADA), requires Insurers
to report on governance practices and to provide a summary of the Insurer’s corporate
governance structure, policies, and practices. The content, form, and filing requirements
for CGADA information are set forth in the Corporate Governance Annual Disclosure
Model Regulation (#306), NEB. REV. STAT. §§ 44-1901 to -1909 (CGAD-R).
The requirements of CGAD and CGAD-R apply to elements of the Insurer’s corporate
governance framework that address the Insurer’s use of AI Systems to support actions and
decisions that impact consumers.
o Property and Casualty Model Rating Law (#1780): The Property and Casualty Model
Rating Law, or NEB. REV. STAT. §§ 44-7501 to -7535, the Property and Casualty
Insurance Rate and Form Act, requires that property/casualty (P/C) insurance rates not
be excessive, inadequate, or unfairly discriminatory.
The requirements of NEB. REV. STAT. §§ 44-7501 to – 7535 apply regardless of the
methodology that the Insurer used to develop rates, rating rules, and rating plans subject to
those provisions. That means that an Insurer is responsible for assuring that rates, rating rules,
and rating plans that are developed using AI techniques and Predictive Models that rely on
data and Machine Learning do not result in excessive, inadequate, or unfairly discriminatory
insurance rates with respect to all forms of casualty insurance—including fidelity, surety, and
guaranty bond—and to all forms of property insurance—including fire, marine, and inland
marine insurance, and any combination of any of the foregoing.
o Market Conduct Surveillance Model Law (#693): The Market Conduct Surveillance Model
Law or NEB. REV. STAT. §§ 44-5901 to 5910, the Insurers Examination Act, establishes
the framework pursuant to which the NDOI conducts market conduct actions. These are
comprised of the full range of activities that the NDOI may initiate to assess and
address the market practices or Insurers, beginning with market analysis and extending
to targeted examinations. Market Conduct actions are separate from, but may result
from, individual complaints made by consumers asserting illegal practices by Insurers.
An Insurer’s conduct in the state, including its use of AI Systems to make or support actions
and decisions that impact consumers, is subject to investigation, including market conduct
actions. Section 4 of this bulletin provides guidance on the kinds of information and
documents that the NDOI may request in the context of an AI-focused investigation, including
a market conduct action.
Section 2: Definitions
For the purposes of this guidance document, the following terms are defined1:
“Adverse Consumer Outcome” refers to a decision by an Insurer that is subject to insurance
regulatory standards enforced by the NDOI that adversely impacts the consumer in a manner that
violates those standards.
“Algorithm” means a clearly specified mathematical process for computation; a set of rules that, if
followed, will give a prescribed result.
“AI System” is a machine-based system that can, for a given set of objectives, generate outputs such
as predictions, recommendations, content (such as text, images, videos, or sounds), or other output
influencing decisions made in real or virtual environments. AI Systems are designed to operate with
varying levels of autonomy.
“Artificial Intelligence (AI)” refers to a branch of computer science that uses data processing
systems that perform functions normally associated with human intelligence, such as reasoning,
learning, and self-improvement, or the capability of a device to perform functions that are normally
associated with human intelligence such as reasoning, learning, and self-improvement. This definition
considers machine learning to be a subset of artificial intelligence.
“Degree of Potential Harm to Consumers” refers to the severity of adverse economic impact that a
consumer might experience as a result of an Adverse Consumer Outcome.
“Generative Artificial Intelligence (Generative AI)” refers to a class of AI Systems that generate
content in the form of data, text, images, sounds, or video, that is similar to, but not a direct copy of,
pre-existing data or content.
1 Drafting note: Individual states may have adopted definitions for terms that are included in the model bulletin that may be
different from the definitions set forth herein.
“Machine Learning (ML)” Refers to a field within artificial intelligence that focuses on the ability of
computers to learn from provided data without being explicitly programmed.
“Model Drift” refers to the decay of a model’s performance over time arising from underlying changes
such as the definitions, distributions, and/or statistical properties between the data used to train the
model and the data on which it is deployed.
“Predictive Model” refers to the mining of historic data using algorithms and/or machine learning to
identify patterns and predict outcomes that can be used to make or support the making of decisions.
“Third Party” for purposes of this guidance document means an organization other than the Insurer
that provides services, data, or other resources related to AI.
Section 3: Regulatory Guidance and Expectations
Decisions subject to regulatory oversight that are made by Insurers using AI Systems must comply
with the legal and regulatory standards that apply to those decisions, including unfair trade practice
laws. These standards require, at a minimum, that decisions made by Insurers are not inaccurate,
arbitrary, capricious, or unfairly discriminatory. Compliance with these standards is required
regardless of the tools and methods Insurers use to make such decisions. However, because, in the
absence of proper controls, AI has the potential to increase the risk of inaccurate, arbitrary,
capricious, or unfairly discriminatory outcomes for consumers, it is important that Insurers adopt and
implement controls specifically related to their use of AI that are designed to mitigate the risk of
Adverse Consumer Outcomes.
Consistent therewith, all Insurers authorized to do business in this state are expected to develop,
implement, and maintain a written program (an “AIS Program”) for the responsible use of AI Systems
that make, or support decisions related to regulated insurance practices. The AIS Program should be
designed to mitigate the risk of Adverse Consumer Outcomes, including, at a minimum, the statutory
provisions set forth in Section 1 of this guidance document.
The NDOI recognizes that robust governance, risk management controls, and internal audit functions
play a core role in mitigating the risk that decisions driven by AI Systems will violate unfair trade
practice laws and other applicable existing legal standards. The NDOI also encourages the
development and use of verification and testing methods to identify errors and bias in Predictive
Models and AI Systems, as well as the potential for unfair discrimination in the decisions and
outcomes resulting from the use of Predictive Models and AI Systems.
The controls and processes that an Insurer adopts and implements as part of its AIS Program should
be reflective of, and commensurate with, the Insurer’s own assessment of the degree and nature of
risk posed to consumers by the AI Systems that it uses, considering: (i) the nature of the decisions
being made, informed, or supported using the AI System; (ii) the type and Degree of Potential Harm to
Consumers resulting from the use of AI Systems; (iii) the extent to which humans are involved in the
final decision-making process; (iv) the transparency and explainability of outcomes to the impacted
consumer; and (v) the extent and scope of the insurer’s use or reliance on data, Predictive Models,
and AI Systems from third parties. Similarly, controls and processes should be commensurate with
both the risk of Adverse Consumer Outcomes and the Degree of Potential Harm to Consumers.
As discussed in Section 4, the decisions made as a result of an Insurer’s use of AI Systems are
subject to the NDOI’s examination to determine that the reliance on AI Systems are compliant with all
applicable existing legal standards governing the conduct of the Insurer.
• AIS Program Guidelines
o 1.0
General Guidelines
▪ 1.1 – The AIS Program should be designed to mitigate the risk that the Insurer’s
use of an AI System will result in Adverse Consumer Outcomes.
▪ 1.2 – The AIS Program should address governance, risk management controls,
and internal audit functions.
▪ 1.3 - The AIS Program should vest responsibility for the development,
implementation, monitoring, and oversight of the AIS Program and for setting the
Insurer’s strategy for AI Systems with senior management accountable to the
board or an appropriate committee of the board.
▪ 1.4 - The AIS Program should be tailored to and proportionate with the Insurer’s
use and reliance on AI and AI Systems. Controls and procedures should be
focused on the mitigation of Adverse Consumer Outcomes and the scope of the
controls and procedures applicable to a given AI System use case should reflect
and align with the Degree of Potential Harm to Consumers with respect to that
use case.
▪ 1.5 - The AIS Program may be independent of or part of the Insurer’s existing
Enterprise Risk Management (ERM) program. The AIS Program may adopt,
incorporate, or rely upon, in whole or in part, a framework or standards developed
by an official third-party standard organization, such as the National Institute of
Standards and Technology (NIST) Artificial Intelligence Risk Management
Framework, Version 1.0.
▪ 1.6 - The AIS Program should address the use of AI Systems across the
insurance life cycle, including areas such as product development and design,
marketing, use, underwriting, rating and pricing, case management, claim
administration and payment, and fraud detection.
▪ 1.7 - The AIS Program should address all phases of an AI System’s life cycle,
including design, development, validation, implementation (both systems and
business), use, on-going monitoring, updating and retirement.
▪ 1.8 - The AIS Program should address the AI Systems used with respect to
regulated insurance practices whether developed by the Insurer or a third-party
vendor.
▪ 1.9 - The AIS Program should include processes and procedures providing notice
to impacted consumers that AI Systems are in use and provide access to
appropriate levels of information based on the phase of the insurance life cycle
in which the AI Systems are being used.
o 2.0 Governance
▪ The AIS Program should include a governance framework for the oversight of AI
Systems used by the Insurer. Governance should prioritize transparency, fairness,
and accountability in the design and implementation of the AI Systems,
recognizing that proprietary and trade secret information must be protected. An
Insurer may consider adopting new internal governance structures or rely on the
Insurer’s existing governance structures; however, in developing its governance
framework, the Insurer should consider addressing the following items:
▪ 2.1 - The policies, processes, and procedures, including risk management and
internal controls, to be followed at each stage of an AI System life cycle, from
proposed development to retirement.
▪ 2.2 - The requirements adopted by the Insurer to document compliance with the
AIS Program policies, processes, procedures, and standards. Documentation
requirements should be developed with Section 4 in mind.
▪ 2.3 - The Insurer’s internal AI System governance accountability structure, such
as:
• The formation of centralized, federated, or otherwise constituted
committees comprised of representatives from appropriate disciplines
and units within the Insurer, such as business units, product specialists,
actuarial, data science and analytics, underwriting, claims, compliance,
and legal.
• Scope of responsibility and authority, chains of command, and decisional
hierarchies.
• The independence of decision-makers and lines of defense at successive
stages of the AI System life cycle.
• Monitoring, auditing, escalation, and reporting protocols and
requirements.
• Development and implementation of ongoing training and supervision of
personnel.
▪ 2.4 - Specifically with respect to Predictive Models: the Insurer’s processes and
procedures for designing, developing, verifying, deploying, using, updating, and
monitoring Predictive Models, including a description of methods used to detect
and address errors, performance issues, outliers, or unfair discrimination in the
insurance practices resulting from the use of the Predictive Model.
o 3.0 Risk Management and Internal Controls
▪ The AIS Program should document the Insurer’s risk identification, mitigation,
and management framework and internal controls for AI Systems generally and
at each stage of the AI System life cycle. Risk management and internal controls
should address the following items:
▪ 3.1 - The oversight and approval process for the development, adoption, or
acquisition of AI Systems, as well as the identification of constraints and
controls on automation and design to align and balance function with risk.
▪ 3.2 - Data practices and accountability procedures, including data currency,
lineage, quality, integrity, bias analysis and minimization, and suitability.
▪ 3.3 - Management and oversight of Predictive Models (including algorithms used
therein), including:
• Inventories and descriptions of the Predictive Models
• Detailed documentation of the development and use of the Predictive
Models
• Assessments such as interpretability, repeatability, robustness, regular
tuning, reproducibility, traceability, model drift, and the auditability of these
measurements where appropriate.
▪ 3.4 - Validating, testing, and retesting as necessary to assess the generalization
of AI System outputs upon implementation, including the suitability of the data
used to develop, train, validate and audit the model. Validation can take the form
of comparing model performance on unseen data available at the time of model
development to the performance observed on data post-implementation,
measuring performance against expert review, or other methods.
▪ 3.5 - The protection of non-public information, particularly consumer information,
including unauthorized access to the Predictive Models themselves.
▪ 3.6 - Data and record retention.
▪ 3.7 - Specifically with respect to Predictive Models: a narrative description of the
model’s intended goals and objectives and how the model is developed and
validated to ensure that the AI Systems that rely on such models correctly and
efficiently predict or implement those goals and objectives.
o 4.0 Third-Party AI Systems and Data
▪ Each AIS Program should address the Insurer’s process for acquiring, using, or
relying on (i) third-party data to develop AI Systems; and (ii) AI Systems
developed by a third party, which may include, as appropriate, the establishment
of standards, policies, procedures, and protocols relating to the following
considerations:
▪ 4.1 - Due diligence and the methods employed by the Insurer to assess the third
party and its data or AI Systems acquired from the third party to ensure that
decisions made or supported from such AI Systems that could lead to Adverse
Consumer Outcomes will meet the legal standards imposed on the Insurer itself.
▪ 4.2 - Where appropriate and available, the inclusion of terms in contracts with
third parties that:
• Provide audit rights and/or entitle the Insurer to receive audit reports by
qualified auditing entities
• Require the third party to cooperate with the Insurer with regard to
regulatory inquiries and investigations related to the Insurer’s use of the
third-party’s product or services.
▪ 4.3 - The performance of contractual rights regarding audits and/or other
activities to confirm the third-party’s compliance with contractual and, where
applicable, regulatory requirements.
Section 4: Regulatory Oversight and Examination Considerations
The NDOI’s regulatory oversight of Insurers includes oversight of an Insurer’s conduct in the state,
including its use of AI Systems to make or support decisions that impact consumers. Regardless of
the existence or scope of a written AIS Program, in the context of an investigation or market conduct
action, an Insurer can expect to be asked about its development, deployment, and use of AI Systems,
or any specific Predictive Model, AI System or application and its outcomes (including Adverse
Consumer Outcomes) from the use of those AI Systems, as well as any other information or
documentation deemed relevant by the NDOI.
Insurers should expect those inquiries to include (but not be limited to) the Insurer’s governance
framework, risk management, and internal controls (including the considerations identified in Section
3). In addition to conducting a review of any of the items listed in this Guidance Document, a
regulator may also ask questions regarding any specific model, AI System, or its application,
including requests for the following types of information and/or documentation:
• Information and Documentation Relating to AI System Governance, Risk Management, and
Use Protocols
o 1.1 - Information and documentation related to or evidencing the Insurer’s AIS Program,
including:
▪ The written AIS Program
▪ Information and documentation relating to or evidencing the adoption of the AIS
Program
▪ The scope of the Insurer’s AIS Program, including any AI Systems and
technologies not included in or addressed by the AIS Program
▪ How the AIS Program is tailored to and proportionate with the Insurer’s use and
reliance on AI Systems, the risk of Adverse Consumer Outcomes, and the Degree
of Potential Harm to Consumers.
▪ The policies, procedures, guidance, training materials, and other information
relating to the adoption, implementation, maintenance, monitoring, and oversight
of the Insurer’s AIS Program, including:
• Processes and procedures for the development, adoption, or acquisition
of AI Systems, such as:
o Identification of constraints and controls on automation and design
o Data governance and controls, any practices related to data
lineage, quality, integrity, bias analysis and minimization, suitability,
and Data Currency
• Processes and procedures related to the management and oversight of
Predictive Models, including measurements, standards, or thresholds
adopted or used by the Insurer in the development, validation, and
oversight of models and AI System
• Protection of non-public information, particularly consumer information,
including unauthorized access to Predictive Models themselves.
o 1.2 - Information and documentation relating to the Insurer’s pre-acquisition/pre-use
diligence, monitoring, oversight, and auditing of data or AI Systems developed by a third
party.
o 1.3 - Information and documentation relating to or evidencing the Insurer’s
implementation and compliance with its AIS Program, including documents relating to
the Insurer’s monitoring and audit activities respecting compliance, such as:
▪ Documentation relating to or evidencing the formation and ongoing operation of
the Insurer’s coordinating bodies for the development, use, and oversight of AI
Systems.
▪ Documentation related to data practices and accountability procedures, including
data lineage, quality, integrity, bias analysis and minimization, suitability, and
Data Currency.
▪ Management and oversight of Predictive Models and AI Systems, including:
• The Insurer’s inventories and descriptions of Predictive Models, and AI
Systems used by the Insurer to make or support decisions that can result
in Adverse Consumer Outcomes.
• As to any specific Predictive Model or AI System that is the subject of
investigation or examination:
o Documentation of compliance with all applicable AI Program
policies, protocols, and procedures in the development, use, and
oversight of Predictive Models and AI Systems deployed by the
Insurer.
o Information about data used in the development and oversight of
the specific model or AI System, including the data source,
provenance, data lineage, quality, integrity, bias analysis and
minimization, suitability, and Data Currency.
o Information related to the techniques, measurements, thresholds,
and similar controls used by the Insurer.
o Documentation related to validation, testing, and auditing, including
evaluation of Model Drift to assess the reliability of outputs that
influence the decisions made based on Predictive Models. Note
that the nature of validation, testing, and auditing should be
reflective of the underlying components of the AI System, whether
based on Predictive Models or Generative AI.
• Third Party AI Systems and Data
o In addition, if the investigation or examination concerns data, Predictive Models, or AI
Systems collected or developed in whole or in part by third parties, the Insurer should
also expect the NDOI to request the following additional types of information and
documentation.
o 2.1 - Due diligence conducted on third parties and their data, models, or AI Systems.
o 2.2 - Contracts with third-party AI System, model, or data vendors, including terms
relating to representations, warranties, data security and privacy, data sourcing,
intellectual property rights, confidentiality and disclosures, and/or cooperation with
regulators.
o 2.3 - Audits and/or confirmation processes performed regarding third-party compliance
with contractual and, where applicable, regulatory obligations.
o 2.4 - Documentation pertaining to validation, testing, and auditing, including evaluation
of Model Drift.
The NDOI recognizes that Insurers may demonstrate their compliance with the laws that regulate
their conduct in the state in their use of AI Systems through alternative means, including through
practices that differ from those described in this guidance document. The goal of the guidance
document is not to prescribe specific practices or to prescribe specific documentation requirements.
Rather, the goal is to ensure that Insurers in the state are aware of the NDOI’s expectations as to how
AI Systems will be governed and managed and of the kinds of information and documents about an
Insurer’s AI Systems that the department expects an Insurer to produce when requested.
As in all cases, investigations and market conduct actions may be performed using procedures that
vary in nature, extent, and timing in accordance with regulatory judgment. Work performed may
include inquiry, examination of company documentation, or any of the continuum of market actions
described in the NAIC’s Market Regulation Handbook. These activities may involve the use of
contracted specialists with relevant subject matter expertise. Nothing in this guidance document
limits the authority of the NDOI to conduct any regulatory investigation, examination, or enforcement
action relative to any act or omission of any Insurer that the NDOI is authorized to perform.