N.M. Stat. § 53-4-38
Promotion expenses; limitations; penalty.
An association shall not, directly or indirectly, use any of its funds, nor issue shares
nor incur any indebtedness, for the payment of any promotion expenses or
compensation for the organization of the association in excess of 5% of the amount paid
in for the shares or membership certificates involved in the promotion transaction. Any
association giving, or any person, firm, corporation or association receiving, such
promotion commission [secretary of state] in violation of this section shall be guilty of a
misdemeanor, and upon conviction thereof, shall be fined not less than one hundred
dollars ($100.00) nor more than five hundred dollars ($500.00).