N.M. Stat. § 57-12B-2
Definitions.
As used in the Privacy Protection Act:
A. "business" means a commercial enterprise that:
(1)
sells or leases or intends to sell or lease products, goods or services to
consumers;
(2)
is an agent of a business described in Paragraph (1) of this subsection; or
(3)
is an agent of a nonprofit organization selling marketing services to that
organization; and
B. "consumer" means a natural person, who is a resident of New Mexico, and who
purchases, leases or otherwise contracts for products, goods or services within New
Mexico that are primarily used for personal, family or household purposes.