N.M. Stat. § 57-12-11
Civil penalty.
In any action brought under Section 57-12-8 NMSA 1978, if the court finds that a
person is willfully using or has willfully used a method, act or practice declared unlawful
by the Unfair Practices Act, the attorney general, upon petition to the court, may
recover, on behalf of the state of New Mexico, a civil penalty of not exceeding five
thousand dollars ($5,000) per violation.