N.M. Stat. § 59A-32-23
Vehicle insurance; primary liability; assignment; notice.
A. When a vehicle owned by a licensed automobile dealer is loaned without a fee to
a person for demonstration purposes, as a temporary substitute for that person's vehicle
while it is being serviced or repaired, as a promotional courtesy vehicle or as a courtesy
vehicle, primary insurance or self-insurance coverage shall be provided by the motor
vehicle insurer providing coverage to the person using the demonstration vehicle,
temporary substitute vehicle, promotional courtesy vehicle or a courtesy vehicle, and
coverage provided by the dealer or the dealer's insurer applies only as excess
coverage.
B. A person proposing to operate a motor vehicle for the purposes identified in
Subsection A of this section may assume primary responsibility for the operator's
vehicle insurance by signing the following statement:
"PRIMARY LIABILITY ASSIGNMENT
In consideration of the vehicle owner entrusting the motor vehicle elsewhere
described to me, I agree that my vehicle insurance or self-insurance coverage shall be
primarily responsible for any loss or damage caused by or to the motor vehicle.".
C. The agreement set forth in Subsection B of this section shall be binding on all
insurers and self-insurers transacting insurance in the state as a condition of doing the
business of transacting insurance.