N.M. Stat. § 61-37-19
Manufacturers, distributors and retailers; violations;
license suspension or revocation; administrative penalties.
The division may suspend or revoke a license of a licensee, require the use of
identification verification software for a designated period of time or impose an
administrative penalty against a licensee in an amount not to exceed ten thousand
dollars ($10,000), or any combination thereof, if the division finds that the licensee, an
employee of the licensee or a contractor acting on behalf of the licensee has violated a
provision of the Tobacco Products Act; provided, however, that upon a fourth violation
for the sale of a tobacco product to a minor occurring at the same location within three
years of the first such violation, the retailer's license issued for that location shall be
permanently revoked.