§ 26-2C-20. Advertising and marketing restrictions

The division shall promulgate rules consistent with industry standards that: A. prohibit the advertisement and marketing of cannabis products: (1) on radio, television or other broadcast media, internet pop-ups and mass transit vehicles; provided that the division shall not prohibit advertising and marketing to: (a) subscribers of subscription-based radio, television or other broadcast media who are twenty-one years of age or older; or (b) persons twenty-one years of age or older who have solicited the advertising or marketing; (2) that are false, deceptive or misleading, including making unproven health benefit claims; (3) that are on billboards, posters, handbills or other visual media that are located or can be viewed within three hundred feet of a school, daycare center or church; (4) that depict consumption by children or other persons who appear to be younger than twenty-one years of age; (5) that use predatory marketing and advertising practices targeting minors; or (6) that are designed using cartoon characters or to mimic any other product brand; and B. require: (1) all advertisements and marketing to accurately and legibly identify all persons responsible for its content; and (2) advertisements in print and digital communications to be placed only where the audience is reasonably expected to be twenty-one years of age or older as determined by reliable, current audience composition data.