N.M. Stat. § 9-15A-7.2
Information not subject to inspection.
The following information created, obtained or maintained by the department is not
subject to inspection pursuant to the Inspection of Public Records Act [Chapter 14,
Article 2 NMSA 1978]:
A. proprietary technical or business information related to the development of
specific marketing or advertising campaigns for the state; and
B. a consumer's individually identifiable information provided during an online,
tourism-related transaction related to a product or service provided by the department or
its contractors.