N.M. Stat. § 30-19-6
Permissive lottery.
A. Nothing in Chapter 30, Article 19 NMSA 1978 shall be held to prohibit any bona
fide motion picture theater from offering prizes of cash or merchandise for advertising
purposes, in connection with such business or for the purpose of stimulating business,
whether or not any consideration other than a monetary consideration in excess of the
regular price of admission is exacted for participation in drawings for prizes.
B. Nothing in Chapter 30, Article 19 NMSA 1978 shall be construed to apply to any
activity:
(1)
regulated by the New Mexico Bingo and Raffle Act [60-2F-1 to 60-2F-26
NMSA 1978]; or
(2)
specifically exempted from regulation by the provisions of the New Mexico
Bingo and Raffle Act.