Submission of information to Commissioner; determination of truthfulness.

1. Any person, including a competitor mentioned in an advertisement containing an assertion of price, may submit to the Commissioner data or other information that: (a) Pertains to the truthfulness of the assertion of price contained in the advertisement or the manner in which the underlying comparison of prices was made; or (b) Refutes the assertion of price contained in the advertisement. 2. If, pursuant to subsection 1, any person submits data or other information to the Commissioner, the Commissioner may make a determination of whether the assertion of price is true. The Commissioner may require additional data or other information substantiating the assertion of price be submitted by the seller making the assertion or on whose behalf the assertion is made. The seller shall comply with the request for additional data or other information within such reasonable time period as prescribed by the Commissioner.