MARKETING EFFORTS

Within the first sixty (60) days of each fiscal year during which this cruise ship incentive program is in effect, the Cruise Owner and the Company, will meet to discuss promotional and marketing initiatives that may be implemented to enhance Puerto Rico's image as a cruise port and tourist destination (the "Marketing Efforts"). These Marketing Efforts will include discussions on the implementation and potential benefits of (i) the use and distribution of promotional materials onboard cruise ships, (ii) the conduct of an onboard lecture series about the destination, (iii) the promotion of a wide variety of tours and shore excursions on the island, (iv) the enhancement of tourists sites throughout the island, and (v) the development of additional programs and incentives to assist the cruise industry. The Cruise Owners shall also cooperate in efforts to counteract any misleading or false advertisement or information being made about Puerto Rico.