SC Insurance Bulletin 2006-01
Bulletin 2006-01 What Constitutes a Meaningful Offer of Under-insured Motorist Coverage
South Carolina
Department of Insurance
300 Arbor Lake Drive, Suite 1200
Columbia, South Carolina 29223
_________________________
Mailing Address:
P.O. Box 100105, Columbia, S.C. 29202-3105
Telephone: (803) 737-6223
MARK SANFORD
Governor
ELEANOR KITZMAN
Director of Insurance
BULLETIN NUMBER 2006-01
(Issued upon February 7, 2006)
To:
Property and Casualty Insurers Writing Automobile Insurance
From:
Eleanor Kitzman
Director
Subject:
What Constitutes a Meaningful Offer of Underinsured Motorist Coverage
The purpose of this Bulletin is to bring to your attention the recent South Carolina Supreme
Court decision in Floyd v. Nationwide Mutual Insurance Company, Opinion Number 26088, filed
December 28, 2005. A copy of this opinion was posted on the Department's website earlier this
month.
As you are aware, automobile insurers are required to offer, at the option of the insured,
underinsured motorist coverage up to the limits of the insured's liability coverage. See S.C. Code
Ann. §38-77-160 (2002). In the Floyd decision, the South Carolina Supreme Court held that allowing
an agent or employee to partially complete the offer form is inconsistent with S.C. Code Ann. §38-77-
350 (Supp. 2004). An insurer is therefore not entitled to the statutory presumption that a meaningful
offer was made. When an insurer fails to comply with the statutory duty to make a meaningful offer to
the insured, the policy will be reformed, by operation of law, to include UIM coverage up to the limits
of liability insurance carried by the insured.
According to the analysis in Floyd, in order to constitute a meaningful offer under § 38-77-350,
the following conditions must be met: (1) the insurer's notification process, whether written or oral,
must be commercially reasonable; (2) the insurer must specify the limits of the optional coverage and
not merely offer additional coverage in general terms; (3) the insurer must intelligibly advise the
insured of the nature of the optional coverage; and (4) the insured must be told that optional coverage
is available for an additional premium. Most importantly, the form must be completed in accordance
with the requirements of §38-77-350. The insured, not the producer, must complete the form
indicating whether he chooses to accept or reject the coverage and the insured must sign the form
acknowledging that he has been offered the optional coverage. According to Floyd, the offer form is
not properly completed unless the insured personally marks his selection and signs the document.
The contact person for this Bulletin is Jim Byrd, Deputy Director, Market Services, P.O. Box 100105,
Columbia, SC 29202; phone: 803.737.6180, jbyrd@doi.sc.gov.