ARSD 20:43:04:01. Representation of or advertising specialty practice

A dentist may advertise or represent oneself as a specialist or use the terms specializes, specializing, or another variation of either term, for any specialty in which the dentist has completed a post-doctoral program that: (1) Consists of at least two full-time years; and (2) Is accredited by an accreditation agency recognized by the United States Department of Education or is administered by a dental school accredited by an organization recognized by the United States Department of Education. A dentist advertising or representing oneself as a specialist or using the term specializes, specializing, or another variation of either term, must avoid any implication that another dentist associated with the same practice or entity is a specialist, unless that dentist meets the requirements of this section. Declaration to the public of a specialty practice or the inference of specialty status not authorized by this section is engaging in false or misleading advertising.