ARSD 20:03:09:07. Job opportunities advertising

Help wanted advertisements may not indicate a preference, limitation, specification, or discrimination based on sex unless sex is a bona fide occupational qualification for the particular job involved. The placement of an advertisement in columns classified by publishers on the basis of sex, such as columns headed male or female, is an expression of a preference, limitation, specification, or discrimination based on sex. The classification of columns by publishers on the basis of sex is a violation of SDCL 20-13.