Identification

The name or identification of the rental fleet, which appears in the application, and the identifying fleet unit number, which appears in the listing of the rental fleet units, shall be displayed on both sides of the power unit of each rental unit. The display of the fleet name or identification and unit number shall be in letters and figures in sharp contrast to the background and be of such size, color and shape as to be readily legible during daylight hours for a distance of fifty (50) feet while the vehicle is not in motion and such display shall be kept and maintained in such manner as to remain legible. Trucks or truck tractors, which do not meet the identification, legibility and display location requirements, shall be considered as not being assigned to the owner’s rental fleet.