Advertising – Violations

The following acts or omissions in the context of advertisements by any licensee shall subject the licensee to disciplinary action pursuant to T.C.A. § 63- 27-112. (1) Claims that convey the message that one licensee is better than another when superiority cannot be substantiated. (2) Misleading use of an unearned or non-health degree. (3) Misrepresentation of a licensee’s credentials, training, experience, or ability. (4) Promotion of professional services which the licensee knows or should know is beyond the licensee’s ability to perform. (5) Use of any personal testimonial attesting to a quality of competency offered by a licensee that is not reasonably verifiable. (6) Utilization of any statistical data or other information based on past performances for prediction of future services, which creates an unjustified expectation about results that the licensee can achieve. (7) Communication of personal identifiable facts, data, or information about a patient without first obtaining the patient’s consent.