R590-130-2. Purpose and Scope

(1) The purpose of this rule is to: (a) ensure that disclosures regarding benefits, limitations, and exclusions are clear and truthful; and (b) establish guidelines and standards of conduct to prevent unfair, deceptive, and misleading insurance advertising. (2) This rule applies to: (a) an insurance advertisement intended for presentation, distribution, or dissemination in this state; or (b) an insurer or a person on the insurer's behalf who presents, distributes, or disseminates an advertisement in this state.