R590-130-9. Use of Statistics and Exaggerations

(1) An advertisement may not represent or imply that: (a) an insurer's claim settlement practice is liberal, generous, or similar; or (b) an insurer's claim settlement practice is or will be beyond the contract's actual terms. (2) An insurer may not mislead a consumer by advertising an unusual amount paid for a unique claim under an advertised policy. (3) An advertisement shall identify the source of any statistical information used in the advertisement.