R590-152-9. Advertising and Marketing

(1) The format and content of any advertisement shall be complete and clear to avoid deceiving or misleading the reader, viewer, or listener. (2) An advertisement of any insurance product or benefit must comply with: (a) Section 31A-23a-402; and (b) Rule R590-130, Rules Governing Advertisements of Insurance. (3) A health discount program operator must have an executed written agreement with a health discount program marketer before the health discount plan marketer markets, promotes, sells, or distributes a health discount program.