R590-154-12. Use of Comparative Information

(1) An insurer marketing insurance in Utah shall establish written marketing procedures to assure that any comparison of insurance contracts, annuities, or insurance companies by its producers will be fair and accurate. (2) A licensee may not use any published rating information regarding an insurer in connection with the marketing of any insurance contract or annuity unless that person also provides at the same time an explanation of what the rating means, as defined by a credit rating agency.